This “reverse interview” episode is essentially a recording of a consulting call I did with a friend and colleague, Richard Symister, PT of Move Evolution PT in Brooklyn, NY.
He is looking to ramp up his practice and hire a PT and more full-time admin as he continues to drop insurance contracts and move fully cash-pay (he started in-network with 15 ins companies and is now down to 2!)
So he had a number of questions for me and we decided to record it all so you could learn from it as well.
In this episode, I answer the questions:
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What goals did you achieve in 2015?
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What lessons did you learn in 2015?
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Who do you love to treat? What is your niche?
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How do you satisfy your patient’s “emotional” needs as you provide physical relief of symptoms?
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How did you find and match your new staff PT to your niche? How does he/she compliment your practice?
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How is his pay/compensation structured ? Any Incentive-based pay?
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How do you get him to “buy in” to your promotional and treatment model?
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What products/service to you have currently that do not physically need you being there (Pilates, yoga, bodywork, etc)?
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What is your opinion on forming relationships with physicians?
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As far as continuing education, do you look for courses that enhance your current business skills or your clinical skills?
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How do you keep up with and organize the constant thread of information in these two areas (podcasts, blogs, online publications)?
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When did you know that you were ready to go out on your own and start your cash-based practice?
Resources mentioned in this episode:
- To Sell is Human - by Dan Pink
- Seth Godin Blog
- Tim Ferriss Podcast
- Smart Passive Income Podcast
- Karen Litzy Podcast
- Therapy Insiders Podcast
- Paul Potter Podcast
- Scott Harmon Podcast
- Joe Simon Podcast
[Click to tweet] Great "reverse interview" w/ @RichardSymister & @DrJarodCarter on the Cash Based Practice podcast! #cashPT #solvePT