Exploring Kayco Beyond's Healthy and Convenient Food Innovations

Kayco.com

About the Guest(s):

Michelle Abo is the General Manager of Kayco Beyond, a division under the world's largest provider of kosher products, Caco. With over 30 years of varied experience across commercial marketing, operations leadership, and brand building within the consumer products industry, Michelle has skillfully overseen strategic commercial plans and general management for numerous organizations. Her tenure at Kayco Beyond, starting in August 2024, involves overseeing innovative and health-focused brands like Dorot Gardens, Mighty Sesame, Wonder Juice, Absolutely Gluten Free, and Ology.

Episode Summary:

Dive into the wonderful world of Caco Beyond as General Manager Michelle Abo discusses the brand's commitment to offering nutritious and convenient food solutions. In this episode of the Chris Voss Show, Michelle outlines her role in managing Kayco Beyond's diverse product line, including Dorot Gardens, Mighty Sesame, and more. Her insights reveal an overarching theme of health consciousness, kosher food importance, and innovative packaging, tailored to ensure convenience without sacrificing the product's nutritional integrity.

Michelle passionately elaborates on the importance of providing healthier, better-tasting options for consumers across various marketplaces, noting the growing demand for gluten-free and organic products. As she outlines the unique benefits and market innovations of Kayco Beyond's products, such as the pre-portioned garlic and herbs and the easy-to-use tahini squeeze bottles, Michelle illuminates the positive impacts of dietary awareness and the shifts toward cleaner food labeling. Throughout the episode, the conversation touches on the health benefits, strategic marketing initiatives, and the consumer-focused mission driving Caco Beyond's distinctive offerings in health-conscious nutrition.

Key Takeaways:

Health-Focused Innovation: Kayco Beyond is transforming the way consumers approach healthier eating with products like pre-portioned garlic cubes and easily squeezable tahini, enhancing convenience while maintaining nutritional value.

Kosher and Clean Labeling: The kosher certification is not only a cultural staple but also a signifier of cleanliness and health, appealing to a broad audience seeking trustworthy food sources.

Diverse and Sustainable Product Lines: Offerings like the Absolutely Gluten-Free range and 100% organic Wonder Juice leverage sustainability and convenience to meet consumer demand for better-for-you options.

Brand Equity and Market Growth: The established brand equity of Kayco Beyond positions it to expand into additional markets like micro markets and convenience stores, reinforcing their strong presence in natural and specialty grocers.

Spicy Trends and Consumer Engagement: The increasing popularity of spicy foods underscores a larger consumer desire for adventurous, flavorful options, which Kayco Beyond caters to with innovative product extensions.

Notable Quotes:

"One cube of our garlic is one clove of garlic; one cube of our other products like ginger or basil is a teaspoon. It's pop, drop, and done."

"Our products are more than just certified kosher; they're part of making America healthy again."

"Mighty Sesame was the originator of the squeeze bottle, making tahini easy to use on breads, salads, and hamburgers without separation."

"For me, every day it's like my first day at work. Every day is a joyous adventure."

"There's a strong trend towards consumers wanting to know where their food comes from, demanding transparency in sourcing and ingredient labeling."

Resources:

Dorot Gardens: dorotgardens.com

Mighty Sesame: Mightysesameco.com

Wonder Juice: drinkwonderjuices.com

Absolutely Gluten Free: absolutelygf.com