Lesle Lane Transforms Photography Business with Innovation and Resilience

Studio13online.com

Lesle Lane Transforms Photography Business with Innovation and Resilience

About the Guest(s):

Lesle Lane is the founder and lead photographer at Studio 13, a corporate branding photography company based in Indianapolis. With a rich family legacy in photography, Lesle Lane is a third-generation photographer who has successfully transformed her family's traditional photography business into a modern, thriving corporate branding service. Specializing in B2B, Lesle Lane has become an influential figure in commercial photography, particularly in the Indianapolis area. As a certified woman-owned business, Studio 13 has carved out a niche in providing high-quality visual content for corporations, showcasing Leslie's entrepreneurial spirit and pioneering efforts in both business and photography.

Episode Summary:

In this captivating episode of The Chris Voss Show, host Chris Voss delves into the world of corporate branding photography with Lesle Lane, founder of Studio 13. Lesle shares her journey from inheriting a family photography tradition to modernizing it into a cutting-edge business. With insights into the challenges and triumphs of transitioning a legacy business into the digital age, Lesle illustrates the transformative power of entrepreneurship and innovation.

Lesle Lane discusses the evolving landscape of photography, emphasizing the role of technology advancements and her adaptive strategies to meet market demands. She highlights the significance of authenticity in the era of artificial intelligence (AI), noting how AI can be both a tool and a challenge for photographers. Lesle's experience as a former competitive ice skater adds a unique perspective on resilience and leadership in her career. Throughout the episode, she emphasizes the importance of maintaining trust in brand imagery and shares valuable insights into expanding services, such as drone photography and corporate headshots, reflecting her company's growth and adaptation to client needs.

Key Takeaways:

Lesle Lane emphasizes the importance of adapting to technological changes in photography, especially with the advent of AI and digital transformations.

Authenticity in visual content is crucial for building trust with clients, whether in branding, corporate headshots, or other photography services.

Lesle's strategy involves utilizing a network of skilled photographers and offering a diverse portfolio of services, including architectural, drone, and product photography.

Her journey from competitive ice skating to entrepreneurship highlights the resilience and determination necessary for success in evolving industries.

As a certified woman-owned business, Studio 13 is leveraging its unique position to access opportunities and foster diverse, sustainable growth.

Notable Quotes:

"Being successful is a linear prospect… You've never run a business."

"AI is not the devil. It's absolutely not. There's too many effective uses for it."

"Photography really helps tell the story of a brand."

"Just because you scroll to open up your lens on your iPhone, it's not really the same."

"I think it's the same way if you're a company. I'm going to look for an attorney, and they've got a fake picture."