Unlocking UX Marketing: Humanizing Brands in an AI-Driven World with Ginny Delaitre

VDSdigitalagency.com

About the Guest(s):

Ginny Delaitre is the founder and CEO of VDS Digital Agency and the creator of UX Marketing. With a rich background in design and technology, Ginny has innovated a new marketing approach that places user experience at the forefront. Her work emphasizes the importance of trustworthiness and user-centric marketing, utilizing AI tools to enhance brand loyalty and optimize the user journey. Her professional journey traversed mobile app development, design, and architecture before pioneering UX marketing.

Episode Summary:

Welcome to another enlightening episode of The Chris Voss Show! This week, Chris Voss is joined by Ginny Delaitre, the innovative founder of VDS Digital Agency and the creator of UX Marketing. With a rich tapestry of experiences in design and technology under her belt, Ginny shares her unique approach to marketing that places user experience at the heart of her strategies. By doing away with traditional marketing models and embracing user-centric methodologies, Ginny emphasizes building trust and long-lasting relationships with clients in this AI-driven world.

In this insightful episode, Ginny discusses the creation of UX marketing, explaining how it revolutionizes traditional marketing strategies by prioritizing user experience. Listen in as Chris and Ginny dive into the impact of AI in marketing, exploring how brands can maintain their human elements amidst rapid technological advances. Ginny also reveals her unique perspective on how storytelling can counteract the disconnect created by AI tools and establish authentic connections with audiences. This episode is a must-listen for entrepreneurs and marketers seeking to innovate their brand strategy and leverage the latest tech in user-focused marketing.

Key Takeaways:

UX Marketing Approach: Ginny introduces UX Marketing, focusing on creating effortless and trustworthy user journeys that place user experience at the forefront of marketing strategies.

AI and Trust in Branding: Discussion around how excessive use of AI can erode trust and the importance of maintaining a human connection to strengthen brand loyalty.

Storytelling as a Solution: Highlighted the importance of storytelling in marketing to foster genuine connections and mitigate the adverse effects of the uncanny valley.

Ginny's Background and Insight: Ginny shares her diverse background in mobile app development, design, and architecture, detailing how these experiences shape her innovative marketing approach.

Tools for Efficiency: Demonstrated the use of AI tools developed by VDS Digital Agency to streamline social media content creation and improve marketing efficiency.

Notable Quotes:

The way we can counteract AI's disconnect is with storytelling—show how you got there, not just the end result."

"People don't like being pushed to buy a product; they want a personalized experience with a brand."

"By showing the backstage, you counter the lack of trust that comes with AI."

"The prime with AI tools is it's very easy and fast, but you should always ensure the user sees something they want to engage with."

"Once you connect with the brand, you're more inclined to overlook little AI mishaps."