Welcome to another episode of Building Your Brand!

Today, I'm thrilled to be chatting with the incredible Kira Matthews. Kira is a mindset and confidence coach who truly embodies the power of self-belief. She specialises in helping creators, founders, and freelancers unlock their most confident selves to achieve those big, bucket-list dreams. In this conversation, we dive into Kira's journey into coaching, the many lessons she's picked up along the way, and her invaluable insights on overcoming self-doubt and imposter syndrome.

If you've ever found yourself hesitating or watching from the sidelines while others chase opportunities you dream of, this episode is packed with inspiration for you.

  Key Takeaways:

• Confidence is an Inside Job: True confidence isn't about ticking off external achievements or meeting societal expectations. It's an emotion generated internally by our thoughts. We need to shift from chasing external validation to cultivating confident thoughts.
• Uncover Your Inner Dialogue: To build confidence, you first need to understand the thoughts currently running the show. Kira suggests a powerful exercise: take 10 minutes to write down all your thoughts about a specific topic (like your business or your appearance) to reveal the often subconscious and sometimes critical narratives at play.
• Reframe Rejection: Rejection is an inevitable part of putting yourself out there, especially in business. Instead of viewing it as a personal failure, see it as valuable feedback and an opportunity to learn and refine your approach. Often, a 'no' provides crucial information that can lead to a 'yes' down the line.
• The Power of Connection: Your ability to communicate and build relationships is paramount. Many goals involve other people, and knowing how to bring them on board with your vision is more critical than waiting for your website or skills to be 'perfect'.
• Embrace Imperfect Action for Faster Growth: Waiting for perfection can lead to stagnation. Taking action, even if it's imperfect and involves making mistakes, is the quickest way to learn, adapt, and ultimately achieve your goals. It's about failing fast and learning faster.

  Episode Highlights:

• 02:41: Kira shares how her early days in fashion styling, dealing with logistics like lost customs packages and coordinating with major brands, unexpectedly taught her invaluable communication and hustle skills.
• 08:51: Kira explains that confidence is an emotion we generate internally through our thoughts, challenging the common belief that it comes from external achievements or validation.
• 10:38: Kira offers a practical 10-minute journaling exercise to uncover the true thoughts and beliefs that might be holding you back from feeling confident.
• 19:05: Drawing from her experience in sales, Kira discusses how she learned to anticipate and even welcome rejection as a necessary part of the process that helps shape the final successful outcome.
• 35:30: Kira talks about recovering from rejection by focusing on separating the actual facts from the (often negative) stories we tell ourselves, and the importance of understanding why a 'no' was given.

  About the Guest:

Kira Matthews is a mindset and confidence coach.

• Instagram: @KiraTheBold
• Website: kiramatthews.com
• Programme: Pitch School (enrolling for September 2025)
• Podcast: No Room For Doubt

  Mentioned in the episode:

• Hannah Isted (Friend of the podcast and Pitch School alumna)
• Chris Do (Host of The Futur Podcast, which I was a guest on)

 

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @‌lizmmosley or @‌buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft (http://lucylucraft.co.uk)

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