Today, I chat with the founder of Influence With Impact: Lissette. Influence With Impact consults and supports influencers & personal brands in turning their social presence into a balanced business with community impact.

Lissette was formerly the Director of Influencer Marketing at Ogilvy. She has over 9 years of experience in public relations, social media, as well as being an established content creator and influencer.

Lissette shares with us how she started Influencer With Impact and she breaks down what her business looks like today.  Lissette discusses how she realized that she was already practicing being an entrepreneur in her 9-5. She shares when she took Influence With Impact full-time. And she also shares what influencers and content creators should be focused on in 2023. 

Follow Lissette on Instagram: https://www.instagram.com/lissettecalv/

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

I feel like I did a ton of personal work the first three months of the year. Pregnancy has forced me to think about what a balanced lifestyle looks like. Because for the first time, I came into the year not only just thinking about my career goals, but I also am thinking about family because I’m due to have the baby this summer. 

Today, I chat about things I've done both from a personal and professional point of view. I'm also sharing what I'm focused on for Q2. 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today I'm chatting my friend/fellow podcaster Rachel Varkey from IT'S FINE Podcast. 
Rachel is a content creator/podcaster who is at the very beginning of her podcast career. She shares with us her process of launching her podcast as well as what was happening with her life. 

I ask her questions like:

• How did you decide on the name “IT’S FINE” and the mission statement?
• What made you decide that it was finally the right time to launch?
• What motivates you to connect with your podcast guests/audience?

Tune in to hear our conversation plus I share tips for new podcasters!
Follow Rachel on Instagram: https://www.instagram.com/rachelvarkey/

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

I completely redesign my media kit this year and quarter. If you’re looking to refresh your media kit, this podcast episode is for you.

 What is a media kit?

A media kit is essentially a resume of who you are as a brand. Your media kit should you pull in all your social media, blog, podcast, and web platforms. Your media kit can also include audience demographics as well as previous brand partners or clients you’ve worked with.

 How often should you be refreshing your media kit?

You can refresh your media kit as often as you’d like. But I recommend either updating your media kit either once a month or once a quarter. 

Tune in to hear everything I refreshed on my media kit!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, I chat with Emma, the graphic designer and owner of ESM Creative Studio. I worked with Emma at the end of last year and beginning of this year to redesign Emma's Edition and the Creative Edition podcast.

Emma answers questions like:

• How she got started as a graphic designer + founding ESM Creative Studio:
• What were you studying in college when you founded ESM Creative?
• Was it your goal to own a business or have a creative career?
• What branding elements did you start with?
• Who were your first few clients?

Check out her website: https://www.emmamcgoldrick.com/
Check out her Instagram: https://www.instagram.com/esm.creative/
Check out her podcast: https://podcasts.apple.com/ca/podcast/sorted/id1634646045

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, Bree joins me to discuss a range of what you could be charging for Instagram posts. If you are interested in learning what others are charging and want access to this guide, this podcast episode is for you.

We discuss the range of how much a nano influencer under 10,000 could be charging for an Instagram post, Reel, and Instagram Stories. We also chat about:

Why do you think creators and influencers continue to undercharge?
Is it transparency? Is it a lack of confidence?
How does lack of pay transparency hurt the influencer industry? 

Get Thrive's FREE pricing guide on their website: https://thrivetogether.blog/

If you need help negotiating brand paid brand partnerships, my course How to Negotiate (Paid) Brand Collaborations is still available!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:

• What does “value” look like to brands?
• If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
• If a brand partner wants to access an influencer’s audience, what do you look for in creators? 
• What makes a successful influencer campaign?

Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T

hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re going to be chatting about what you can review as a creator or influencer each quarter. So if you’re wrapping up the last quarter and preparing for the next quarter, this podcast episode is for you. We’ll be chatting about your media kit, goals, and more.

One important think to review as a creator or influencer is your: Content Plan  

Aside from revisiting your goals, media kit, and pitches, another great practice to do on a quarterly basis to revisit your content plan and strategy. I highly recommend doing at least a mini content audit to see what content performed best in the last three months.

If you’re doing a content audit for Instagram or TikTok for the first time, it can be as simple as looking at which photos or videos received the most engagement.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.