Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Are you curious about how influencers and creators can bring value to their brand partners? Kati Hammon from Purple PR joins us and answers questions like:

• What does “value” look like to brands?
• If a brand partner wants great content (UGC), what do you look for in influencers? (Example: DSLR photos or iphone photos)
• If a brand partner wants to access an influencer’s audience, what do you look for in creators? 
• What makes a successful influencer campaign?

Kati Garcia-Hammon is a seasoned digital marketer with nearly a decade of experience leading social strategy in the luxury hospitality space. Kati has worked in Chicago, Los Angeles, and Miami developing campaigns that drive growth, visibility, and tangible results. T

hroughout her career she has worked with illustrious global brands including The Ritz-Carlton and EDITION hotels, and currently oversees the digital department at PURPLE.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we’re going to be chatting about what you can review as a creator or influencer each quarter. So if you’re wrapping up the last quarter and preparing for the next quarter, this podcast episode is for you. We’ll be chatting about your media kit, goals, and more.

One important think to review as a creator or influencer is your: Content Plan  

Aside from revisiting your goals, media kit, and pitches, another great practice to do on a quarterly basis to revisit your content plan and strategy. I highly recommend doing at least a mini content audit to see what content performed best in the last three months.

If you’re doing a content audit for Instagram or TikTok for the first time, it can be as simple as looking at which photos or videos received the most engagement.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Are you looking for ways to build your community as a creator and/or aspiring entrepreneur? Today, we chat with Bree Pair, the founder of Thrive  and the host of the Thrive Blogger podcast.

Bree share's with us how she started first connecting with the blogging community and decided to plan a conference for bloggers. Over the years, Bree has built her brand and expanded her community with:

• Thrive Blogger Facebook Group
• Thrive Blogger Podcast
• Coaching programs: Profitable Blogger Society & SHIFT

Tune into listen how Bree built the Thrive community!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Are you looking for a few work from home tips? Whether you're a freelancer, a content creator or a small business owner, if you’ve recently transitioned to working from home, this podcast episode is for you.

Tip 1: Create designated workspaces

At the beginning of the pandemic, I worked on our kitchen counter and my husband Brandon worked in our bedroom. We didn’t have the space for both of us to have work from home spaces. But when we bought our home, we knew we needed to have a home office. 

Today,  Brandon and I share an office. I can work in the office and on the dining room table. I prefer a lot of light in the room.

 If you live in a small space, I recommend even finding a blank wall and ordering a small desk to place your work items. It’s helpful to carve out a space to work.

Tune in for the rest of work from home tips!

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, I'm so excited to have Les, the founder and host of the Balanced Black Girl Podcast on the Creative Edition today. The Balance Black Girl is one of the top Health & Wellness Podcasts in Apple Podcasts with over 5 million downloads to date. 

From creating her blog The Balanced Berry in 2014 to launching the Balanced Black Girl Podcast in 2018, Les shares with us her creative journey. She also shares her journey to find balance in her wellness routine. Les shares which platforms she started with and what she struggled with in the early days.

Les also discusses how she started to build her team as well as what helped her grow the Balanced Black Girl community.

Follow Les on Instagram: @balancedles and @balancedblackgirlpodcast
Listen to the Balanced Black Girl wherever you get your podcast.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Have you ever thought of Instagram SEO? SEO stands for Search Engine Optimization. Understanding the basics of SEO on Instagram can help you increase your reach and hopefully attract your target audience. 

Instagram SEO Tip 1: Add keywords to your Instagram profile

 You can do this by adding your name and a dash or line and adding Seattle Influencer or Seattle Artist or Seattle Author. 

You can also add keywords to your bio like:

·      Mom Blogger

·      Maternity Style

·      Plant Lover

·      Home Chef

·      Easy recipes

I recommend also adding your location:

·      Seattle Mom Blogger

·      Seattle Chef 

·      New York Style Influencer

Tune in for the rest of the tips! 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Have you ever thought of Instagram SEO? SEO stands for Search Engine Optimization. Understanding the basics of SEO on Instagram can help you increase your reach and hopefully attract your target audience. 

Instagram SEO Tip 1: Add keywords to your Instagram profile

 You can do this by adding your name and a dash or line and adding Seattle Influencer or Seattle Artist or Seattle Author. 

You can also add keywords to your bio like:

·      Mom Blogger

·      Maternity Style

·      Plant Lover

·      Home Chef

·      Easy recipes

I recommend also adding your location:

·      Seattle Mom Blogger

·      Seattle Chef 

·      New York Style Influencer

Tune in for the rest of the tips! 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, we have Aleenah Ansari on the podcast. Aleenah is based in Seattle and as a writer, she covers travel in the Pacific Northwest and beyond, entrepreneurship, and representation in media.
 
Aleenah shares with us how she became interested in writing and discovered journalism in college. She shares with us her love telling and amplifying stories as well as the types of products and authors of color she loves to learn and share about.

Aleenah also shares her tips for pitching a publication and how she build relationships with editors. Aleenah mentions how she sets up 1 x 1 time with editors to learn what editors' priorities are. 

Additionally, we explore the parallels of freelance writing and becoming a content creator. From mindset shifts of valuing our skills to asking to be paid, both aspiring content creators and freelance writers can learn from Aleenah's story.

Tune in to learn more about her journey as a freelance writer. 

• The book Aleenah mentioned: Funny You Should Ask by Elissa Sussman
• The book Emma mentioned: What Happened to You? by Oprah Winfrey and Dr. Bruce Perry
• *Sonia's Opportunities of the Week newsletter, which she uses to find writing opportunities that I can pitch!
• *These 7 Western Washington hiking trails made me fall in love with hiking (Seattle Times) 
• I've lived in Seattle for 8 years — here's my ultimate guide to the Emerald City (Insider)
• *Know Before You Go: Trekking to Mt. Everest Base Camp (Viator)
• *https://www.aleenahansari.com/ - her website.

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.

Today, I thought I would give you a pregnancy update and tell you 5 things your pregnant friend AKA me, forgot to tell you. I’m ending my 19th week of pregnancy (as I recorded this) which means I’m almost halfway through my pregnancy.

I'll be chatting about pregnancy brain and the number of appointments on the calendar. 

Follow us on Instagram: @creativeeditionpodcast

Follow Emma on Instagram: @emmasedition | Pinterest: @emmasedition

And sign up for our email newsletter.