Welcome to a solo soapbox moment that’s long overdue. Today, we pull back the curtain on the supplement industry—how it works, where it fails, and what you can do to protect your health (and wallet). With up to 60% of Amazon supplements failing label accuracy tests, we explore the darker side of mass-market wellness: review hijacking, counterfeit listings, and contaminated formulas hiding in plain sight.

But this isn’t just fear-mongering. It’s about empowerment. I share simple, actionable steps to source better products, use independent testing tools, and navigate the system with clarity—not paranoia. You’ll also hear why no supplement can fix a body that’s out of balance, how genetic variations impact efficacy, and why foundational health still matters more than any magic pill.

HIGHLIGHTS

[00:35] - The dark truth about supplements on Amazon
[01:22] - Counterfeit capsules and rice flour fraud: real examples from Now Foods and Host Defense
[02:59] - How Amazon’s platform rewards reviews, not quality
[04:45] - New Amazon guidelines in 2024—and why they still fall short
[05:22] - The five smart rules for safer supplement shopping
[07:08] - Why functional foundations matter more than supplement stacks
[08:45] - The power (and danger) of methylated B vitamins in sensitive genotypes
[09:44] - Why coaches and concierge wellness programs are worth the investment
[10:08] - A future with QR code lab reports, blockchain, and transparency
[10:58] - Final thoughts: stop chasing overnight delivery, start chasing real change

Links & Resources

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