The Dave Kittle Show

Should physical therapists stop accepting insurance and start treating their clinics like highend fitness or wellness clubs?

If manual therapy requires the most skill, why are we still giving it away at insurance rates that value it less than a gym membership?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:59] Golf Performance PT Facility Overview

[01:25] The $199 Monthly Golf Simulator Program

[03:22] Marketing Strategies and Potential Challenges

[06:14] Pricing Models and Customer Acquisition

[09:32] Leveraging Community and Partnerships

[19:15] Expanding the Concept to Other Sports

[26:22] Marketing Strategies and Community Engagement

[28:48] Manual Therapy Reimbursement Issues

[30:52] Therapists' Investment vs. Medicare Coverage

[32:30] Manual Therapy vs. Therapeutic Exercise

[34:48] The Value of Manual Therapy

[40:15] Action Figures and AI in Therapy

[53:30] Charging for Premium Services

[58:27] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Does being a great physical therapist actually hold you back from becoming a successful business owner?

What should physical therapists focus on to effectively market and grow a new mobile or niche practice?

If you had zero marketing budget, would you hustle or stay stuck?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:53] The Reality of Being a Business Owner vs. a Great PT

[01:40] Marketing Challenges for Physical Therapists

[03:31] Key Marketing Questions for PTs

[06:04] Effective Marketing Strategies and Tips

[09:24] Urgency in Marketing and Business

[12:10] Practical Marketing Advice and Personal Experiences

[18:44] Community-Based Marketing Approaches

[25:38] High Urgency Solutions

[30:07] The Doorman Dilemma

[36:51] Nike's New Strength Studio Concept

[38:42] Steal This Strategy

[44:42] Challenges and Opportunities in Group Fitness for PTs

[47:17] Successful PT Clinic Models

[50:41] The Future of Neuro Rehab

[57:28] Marketing Tips for New PT Business Owners

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Why is private equity aggressively acquiring physical therapy clinics despite declining reimbursement rates?

What must small and medium-sized PT clinics do to survive and thrive in the evolving healthcare landscape?

Are small physical therapy clinics doomed if they don’t add cash-pay services?

In this episode of The Dave Kittle Show, Dave breaks down a new market report on the US physical therapy industry. He highlights stats like average clinic revenue and the $53 billion market size, and discusses trends like clinic consolidation and private equity involvement. Dave also talks about reimbursement issues, outpatient efficiency, and what's ahead for small practices.

Episode Chapters:

[00:58] Market Analysis Report Overview

[01:37] Industry Consolidation and Fragmentation

[02:01] Revenue Insights and Financials

[03:13] Joseph Lowe's LinkedIn Post

[03:36] Private Equity and Acquisition Trends

[04:13] Market Growth Drivers and Future Outlook

[04:43] Exposure Through Social Media

[05:18] Alternative Therapies and Opioid Crisis

[06:38] Discussion on Reimbursement Environment

[06:51] Paul Mostoff's Insights on Private Equity

[08:33] Tony Maritato's Perspective on Small Provider Groups

[12:50] Detailed Breakdown of EBITDA Multiples

[14:59] Final Thoughts on Private Equity

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Would you rather spend $6,000 of your time on social media content or $2,000 on ads that actually bring patients?

Is it unethical to use flashy equipment or gimmicks like shockwave therapy just to get patients in the door?

In this episode, we talk with Will Boyd about how PTs can use paid ads to grow their practice. He shares how he moved from treating patients to helping business owners with marketing and finance. We cover what makes ads work, why knowing your numbers matters, and how to avoid wasting time or money. If you're a practice owner trying to get more patients and build a solid business, this episode is for you.

In this episode, we cover:

[00:55] Meet Will Boyd: Diving into Paid Ads

[01:26] Will Boyd's Journey from PT School to Marketing

[02:52] The Birth of a Marketing Agency

[06:36] Challenges and Successes in Paid Ads

[10:16] Effective Tactics for Facebook Ads

[15:41] Leveraging Modalities for Patient Acquisition in Marketing

[21:44] Financial Strategies for Clinicians

[26:02] Exploring Digital Marketing and Content Creation

[33:36] The Pursuit of Happiness and Success

[35:13] Understanding Personal Strengths and Weaknesses

[36:45] The Shift from Organic to Paid Ads

[38:36] Evaluating the Cost of Organic Content

[44:58] The Evolution of Advertising Platforms

[48:31] Optimizing Google Ads for Physical Therapy

[57:22] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What do you do when you're a great clinician but struggling to run a profitable practice?

Can you fix profitability issues without adding more services or chasing new ideas?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:16] Chris Miller's PT Clinic Challenges

[02:27] Financial Constraints and Solutions

[03:44] Profitability and Operational Challenges

[04:46] Tony's Perspective on Chris's Situation

[06:42] Strategic Advice for Chris

[08:25] Exploring Cost-Effective Solutions

[09:11] Addressing Debt and Financial Challenges

[10:39] Finding High Profit Margin Services

[13:41] Exploring Membership Models for Cash Flow

[15:17] Avoiding Distractions and New Ventures

[16:31] Steal the Strategy: Effective Copywriting

[19:17] Using Clickbait Strategies for Good

[23:55] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

If Medicare only pays for the "bare minimum," why are so many clinicians still giving away their best work for free?

What if you stopped seeing Medicare as the full solution and started using it as the entry point to a better experience... would your business survive longer?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:56] The Big Idea: Medicare as a Loss Leader

[02:03] Entry-Level Clinicians and Insurance Billing

[03:56] Medicare Coverage vs. Premium Services

[04:18] Medicare as a Loss Leader

[05:22] Communicating Value to Patients

[08:06] Framing Value in Therapy Services

[11:03] Real-World Examples and Strategies

[14:55] Consumer Behavior and Therapy Services

[17:20] Creating Value Beyond Insurance Coverage

[24:13] Profitability Problems and Solutions

[27:45] Medicare Beneficiaries and Out-of-Pocket Payments

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Can you create a connection and value through a screen?

 What’s more important for retaining top clinicians: higher pay or more control over their schedule?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:00] AI and Digital Health Discussion

[01:25] Sword Health's Thrive Pad Overview

[02:33] Critique of Sword Health's Presentation

[14:53] Comparing Effective Communication Strategies

[23:21] Recruitment and Retention Challenges

[29:43] The Challenges of Hiring Therapists with Their Own Businesses

[30:33] Investing in Staff and Building Team Culture

[33:54] Clinician-First Approach in Healthcare

[34:46] Leveraging AI and Technology in Healthcare

[40:50] The Importance of Personalization and Customer Experience

[45:38] Effective Communication and Relationship Building

[54:33] Parting Shots: Simplifying and Optimizing Your Message

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

People don’t quit jobs... they quit leaders!

Is it really your job to make your employees happy or just to build a place where they can be happy?

If you could start a business inside your business… what would you build first?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:52] The Story Behind Women's Basketball Dynasty

[01:07] Recruitment and Hiring Strategies

[02:25] Joey Allbritton's Perspective on Employee Happiness

[08:31] The Role of a CEO

[26:37] Valuations and Business Ideas

[30:43] Understanding Deal Risks and Owner Transitions

[32:39] Addressing Owner Performance Post-Acquisition

[34:50] Building Trust and Relationships with Owners

[35:09] Opportunities in Starting and Selling PT Practices

[39:06] Collaborative Strategies for Practice Growth

[46:42] Innovative Marketing and Lead Generation

[47:48] Effective Advertising for Physical Therapy Services

[57:32] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What would happen if physical therapists spent 45% of their revenue on marketing like billion-dollar startups do?

Should physical therapists start thinking like marketers… or will that “sell out” the profession?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:26] Hims and Hers Telemedicine Breakdown

[04:48] Discussion with Dave: Marketing Strategies

[08:47] Organic vs Paid Marketing

[11:40] Tracking and Analyzing Ad Performance

[27:24] Hims and Hers Facebook Ad Analysis

[29:48] Success Stories and Personalized Plans

[30:08] Using Chat GPT for Ad Creation

[30:28] Targeting Pain Points in Ads

[31:27] Advanced Ad Strategies

[31:44] Optimizing Ad Spend

[32:23] Leveraging Chat GPT for Ad Optimization

[33:58] Analyzing Dr. Bricker's Video Content

[38:50] Insurance and Physical Therapy Marketing

[47:52] Medicare and Cash Payments

[56:11] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is the traditional 60-minute, one-on-one physical therapy session outdated—and are 10-minute, $30 visits the future of care?

Are PT 'mills' really the villain or are they just delivering what the market actually wants?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[02:15] Brainstorming Solutions for Revenue Loss

[06:17] Business Risks

[07:37] Social Media Blunders and Competitor Rivalries

[16:35] Creative Business Models and Automation

[27:21] The Low Bar in Physical Therapy

[27:59] Turnover Rates in Different Models

[30:32] Defending PT Mills

[36:31] Adapting to Change in the Profession

[46:05] The Chameleon Approach in Physical Therapy

[51:50] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.