The Dave Kittle Show

How can physical therapy practice owners choose between offering packages or a per visit billing model to maximize patient outcomes, cash flow, and long-term sustainability?

What are the key factors to consider, and how do these models impact different patient populations?

Join me on today’s podcast episode of the Dave Kittle Show with Jordan Mather, the CEO of Clinical Marketer, along with Ben Bagge, the Practicing Partner and Coach of Clinical Marketer. 

If you are a practice owner who wants to generate your cash practice an extra 30k in 90 days or less – or you don’t pay a dime, click here to know more.

In this episode, we cover:

• How package vs per visit impacts cash flow, profitability, and marketing reinvestment.
• Why patients who commit to packages may get better results and provide more referrals.
• Why your pricing, anchoring, and the importance of not overwhelming patients with too many options.
• How reinvesting package sales into Google Ads and other paid marketing channels can accelerate practice growth.
• The importance of recurring revenue models, such as memberships, to ensure financial stability
• What is the best approach to secure long-term commitment from patients without requiring full payment upfront.
• How to reactivate and retain patients after treatment

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can healthcare practices best utilize Facebook Ads vs. Google Ads to drive patient growth and conversions?

Which platform performs better for cash-based practices, and what strategies can owners implement to ensure success with either?

Join me on today’s podcast episode of the Dave Kittle Show with Jordan Mather, the CEO of Clinical Marketer, a company that educates physical therapy practices on building better marketing strategies and creating a world-class patient experience. His mission is to help everyday clinicians start and grow their own wildly profitable healthcare businesses while making a larger impact. Jordan’s work also aims to reshape the narrative of how the general public perceives physical therapy, aligning it with the lifestyle goals that clinicians and practice owners had in mind when they started their businesses.

In this episode, we cover:

• How to grow your mobile practice through paid advertising
• Is Facebook Ads less effective for your healthcare practice?
• Facebook vs. Google Ads - is one platform better for paid advertising?
• Which platform is more scalable in the long term?
• Why you need a strong nurturing and sales system
• Why raw, real-life videos outperform polished ads

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices effectively handle initial calls to ensure they build strong relationships from the first contact?

What are the best practices for engaging potential patients to secure appointments and foster trust?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How can we ask the right questions that not only gather necessary information but also build rapport and trust from the outset?
• The strategies to ensure that your clinic's offerings meet the needs and goals of potential patients, enhancing satisfaction and retention.
• How to smoothly integrate discussions about insurance and payment into your calls, making sure patients understand their options and feel at ease.
• How to master the art of closing calls in a way that leaves potential patients feeling understood and eager to commence their treatment.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can cash-based physical therapy practices overcome patient objections and build trust that leads to long-term relationships and conversions?

What strategies can practice owners implement to pre-qualify patients and increase sales without the pressure of traditional evaluation models?

Join me on today’s podcast episode of the Dave Kittle Show with Jordan Mather, the CEO of Clinical Marketer, a company that educates physical therapy practices on building better marketing strategies and creating a world-class patient experience. His mission is to help everyday clinicians start and grow their own wildly profitable healthcare businesses while making a larger impact. Jordan’s work also aims to reshape the narrative of how the general public perceives physical therapy, aligning it with the lifestyle goals that clinicians and practice owners had in mind when they started their businesses.

In this episode, we cover:

• Why trust is the #1 reason patients don’t buy—and how to build it early in the patient journey.
• How to create content that pre-qualifies patients and sets you up for success.
• Overcoming common objections like insurance concerns with a simple, proven framework.
• How to prevent “scheduler’s remorse” and ensure patients show up ready to commit to care.
• The critical importance of the evaluation process, including creating emotional and outcome-based wins.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices build loyalty and trust with their patients and staff, ensuring long-term relationships and business success?

What strategies can owners implement to retain both patients and employees while adapting to the challenges of the industry?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How to build a culture of dedication and commitment in your practice
• The challenge of expanding your team and how social media perceptions can affect hiring decisions. 
• How to market for repeat patient visits
• How personalizing care plans for each patient leads to higher retention rates and better outcomes.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists adapt to market trends like those seen with Stretch Lab and other boutique fitness services?

What are the implications for traditional physical therapy practices, and how can they innovate to stay competitive?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How Stretch Lab identified and capitalized on the demand for assisted stretching services, creating a successful business model.
• The importance of adapting to consumer demands and integrating popular services like specialized stretching into traditional PT practices.
• The value of understanding consumer perceptions and how physical therapists can repackage their services to align with what clients value.
• Exploring strategies for practice owners, including adding new services, creating separate businesses, or learning from the success of non-traditional therapy models.
• The significance of perceived value in the market and how PTs can effectively communicate the benefits of their services.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the implications of a controversial chiropractor model that rapidly cycles patients and blends Medicare with cash payments?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Discussion on Chiropractor's Business Model
• Patient Experience and Compliance
• Medicare Billing and Evaluation
• Operational Excellence and Marketing

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

 How can occupational therapists (OTs) and physical therapists (PTs) expand their practices beyond traditional boundaries while maintaining high-quality care and business profitability?

What innovative strategies can practitioners employ to differentiate themselves in an evolving healthcare landscape?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• How tools like the Vestibular First goggles can revolutionize vestibular therapy and provide a competitive edge in both B2B and B2C markets.
• The unique opportunities for OTs to carve out their niche in areas like home modifications, mental health, and beyond, without being constrained by traditional models.
• Strategies for OTs and PTs to offer high-value services, such as premium house calls and ADA compliance assessments, that cater to specific patient needs and market demands.
• How applying your existing skills in new and innovative ways can create exceptional business opportunities and set you apart in the healthcare industry.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists balance patient care, business profitability, and evolving industry standards?

What strategies can help practitioners adapt to changing payment models while maintaining high-quality care?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• The role of insurance in physical therapy, and why some practices are thriving despite common complaints about reimbursement rates.
• The importance of choosing the right practice model like Tony’s insurance-based model versus Dave’s out-of-network and out-of-pocket model, can both lead to success if aligned with your goals.
• Why focusing on high-value activities, like patient evaluations, can set your practice apart and drive business forward.
• How to leverage platforms like LinkedIn to enhance your online presence and grow your professional reputation.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can healthcare business owners adapt to unexpected challenges and still come out on top?

What lessons can be learned from the rise and controversies of CrossFit?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Why focusing on evaluations and high-value activities can drive your healthcare business forward.
• What healthcare providers can learn from the success and recent controversies surrounding CrossFit, including the importance of community and the risks involved in scaling too quickly.
• Real-world stories of how to handle unexpected challenges in your healthcare practice, from losing key employees to navigating changes in the industry.
• A debate on whether Medicare for All or private pay is the best route for sustainable healthcare services.
• Practical tips on creating a healthcare environment that prioritizes patient care while maintaining business profitability.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.