How can Wendy's change their prices in new ways but still make their customers happy? And, how can hospitals and doctors learn from how places like Wendy's handle changing their prices?

Join us for another special crossover episode, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and our amazing guest and friend, Tony Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here. 

We will touch on such topics as:

• Why Wendy's talking about changing prices and deals on their menu caused a stir?
• The strong public reaction to Wendy's pricing strategy.
• The psychological aspects of pricing and consumer behavior.
• The change in prices is based on demand areas like healthcare. 
• Wendy's Approach Strategic Missteps or Genius?
• Introducing the "pay it forward" idea.
• Tips for healthcare offices to get involved with their communities and encourage people to help each other out.
• The importance of sharing stories from patients who had great outcomes.
• What healthcare places need to think about legally and morally when they try out new pricing or service ideas.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Your business success lies in recruiting the ‘right’ therapist for your business, but what marketing & communication strategy can you use to find the ‘perfect’ therapist? How can we leverage this strategy not only to draw in top talent but also to attract and retain patients to your practice?

Join me, Dave Kittle, in this week’s podcast episode alongside Jimmy McKay, the Director of Communications at Mount Sinai Hospital's Division of Rehabilitation and Human Performance and the Abilities Research Center (ARC). With degrees in Physical Therapy and Journalism, he brings diverse expertise.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

We will touch on such topics as:

• The importance of effective communication in various business aspects.
• Understanding the “who’ rather than the “why”.
• The "who," "what," and "why" of communication strategy.
• How do you reflect on your personal strengths and value proposition? 
• Features vs. Benefits 
• Advocating for the problem-agitation-solution-outcome (PASO) framework for crafting engaging messages.
• The gap between academia and real-world practice.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

As a physical therapist, is it ethical to charge high treatment costs to patients, especially in the absence of insurance coverage? 

Join me, Dave Kittle, in this week's podcast episode as I explore the Spiro Clinic in Fayetteville, Arkansas, and talk about how this unique facility stands out for its innovative and unconventional methods in treating chronic pain and conditions that have often left both patients and traditional medical practitioners at a loss; and how the Spiro Clinic is trying to change the way we think about and treat chronic pain, through the eyes of those it has aimed to help and the questions it raises about health care today.

Tune in into the YouTube Channel for more in-depth discussion: 

We will touch on such topics as:

• What does Spiro Clinic provide to its patients? 
• Why is this clinic getting attention from people all over the world?
• How these treatments work and why they're seen as new and different.
• $40,000 for 14 weeks - is it worth the cost? 
• The stories of their patients help us see the real effect of the clinic's work.
• How they use these videos and social media to tell stories about healing and what that means for people looking for help.
• The ethical landscape surrounding The Spiro Clinic's practices. 

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Are you ready to redefine your traditional physical therapy clinic model to a mobile practice with a unique outpatient clinic? How has this approach impacted the quality of care and patient satisfaction compared to the conventional high-volume clinic settings?

This week's The Dave Kittle Show episode, I will be joined by a special guest, Michael Gorman, a well-known figure in the physical therapy world and a returning guest, for an insightful discussion on the evolution of outpatient physical therapy clinics. Michael shares his journey from running multiple clinics pre-2017 to embracing a mobile practice and eventually opening a new outpatient clinic with a fresh perspective.

You can connect with Michael Gorman at iMove PT to learn more about franchise opportunities at https://imovephysicaltherapy.com

In this episode, we will touch on such topics as:

• Why Michael moved away from the traditional model to focus on one-on-one, out-of-network services, emphasizing quality over quantity.
• The challenges and successes of expanding into new territories, including Illinois, and the strategic decision to open the first outpatient clinic in the summer of 2023.
• The benefits of the one-on-one treatment model adopted by Michael's clinics.
• Understanding out-of-network insurance benefits.
• The strategies for converting prospective patients into loyal clients.
• The role of new technologies in enhancing physical therapy treatment.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Is making $397/hour as a healthcare provider possible? How can you use your skills to offer helpful services that improve your patients' lives and boost your own earnings per hour?

Join me, Dave Kittle, in this week’s podcast episode as I talk about a case study of a local service provider making $397 per hour through innovative marketing techniques. I also talk about how healthcare professionals, especially those in physical therapy, can leverage their expertise to create valuable services that not only benefit their patients but also significantly increase their hourly earnings.

Tune into the YouTube Channel for more in-depth discussion: 

In this episode, we will touch on such topics as:

• Case study introduction: A local service provider making $397 per hour.
• Creating a financial analysis of the service provider's earnings.
• The importance of upfront investment in service quality and presentation.
• Exploration of how different professionals can apply similar strategies.
• The dual benefits of high hourly rates and lead generation.
• The multi-faceted approach to business and service expansion.
• Cross-selling and upselling strategies within a practice.
• The significance of expertise and reputation in the industry.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

As a physical therapist is it possible to earn and make $100,000 per year? How can knowing your worth and understanding the financial success of a therapy business can help you? Could smart planning and effective communication about finances be the key to achieving your salary goals?

Join me, Dave Kittle, in this week's podcast episode as I discuss how physical therapists can make $100,000 a year, regardless of their experience level or location. I discuss strategies for the therapists to achieve this goal by understanding the financials of practice, including the necessity to generate 2.5 to 3 times their costs in revenue. I also explain different scenarios using a Google sheet demonstration, comparing traditional practice reimbursements with mobile concierge or cash out-of-network practices. 

I will touch on such topics as:

• Compensation Scenario 
• Traditional Reimbursement Scenario
• Mobile Concierge or Cash Out-of-Network Practice Scenario
• What are the Assumptions? 

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

As a practice-owner “no-show” patients are inevitable, how do you juggle those last-minute cancellations and reschedules? How do you shift your focus from who's not coming to who can make a difference and help your practice thrive from the start?

Join me, Dave Kittle, in this week’s podcast episode on why some businesses charge you if you cancel late and how this can make or break their physical therapy practice with Jerry Durham. Jerry Durham is a nationally known speaker, author, and coach with a singular passion for leveraging the entire practice team toward improved patient outcomes while boosting the practice's bottom line.

Turn your Healthcare Practice into a business that will grow and scale: https://www.clientexperiencecompany.com/ 

In this episode, we will touch on such topics as:

• Learn About Different Business Practices: The pros and cons of charging for late cancellations and how it affects customer loyalty and business success.
• Building Customer Management: Jerry shares his insights on how to connect with customers from the start to keep them coming back.
• The Debate on Fees: What makes you think twice about standard business practices around late fees?
• The Reality of Cancellations: Understanding that cancellations are a part of any service industry, especially healthcare.
• Managing Expectations: Set clear expectations with clients from the outset.
• Communication Strategies: Best practices for communicating with clients about cancellations and reschedules. The role of empathy and understanding in maintaining a positive relationship with clients, even when cancellations occur.
• Creating a Patient-Centric Culture: The need for healthcare practices to focus on the patient's journey and care plan completion above all.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Have you ever wondered how a physical therapy practice goes from a small startup to a major player in the industry? Have you been wondering how a physical therapy practice managed to put together a team of over 80 people and is getting ready to open its 10th location? Are you curious about their marketing strategy that pulls in both patients and top professionals?

This week's The Dave Kittle Show episode, I will be joined by a special guest, Josh Funk. A Montgomery County native and former Division 1 lacrosse player, discovered his passion for physical therapy while undergoing treatment for a shoulder injury during his collegiate years at Ohio State University. Following his recovery, he pursued a Doctor of Physical Therapy (DPT) degree from the University of Maryland-Baltimore. In 2014, he founded Rehab 2 Perform, driven by his dedication to providing top-tier healthcare services and fostering community engagement throughout the DMV area. Dr. Funk's commitment to excellence is evident in his continuous pursuit of knowledge and involvement in various business and community initiatives. Through programs like the Small Business Development Center and Goldman Sachs 10,000 Small Businesses, he aims to elevate Rehab 2 Perform as a leader in healthcare innovation, operational efficiency, and clinical excellence.

Eliminate Pain & Reduce Risk of Re-Injury with Rehab 2 Perform: https://rehab2perform.com/ 

We will touch on such topics as:

• Physical Therapy Practice Growth and Challenges: How Josh's team has expanded to over 80 members and is preparing to open its 10th location, while also being a consistent presence on the Inc 5000 list. 
• Physical Therapy Growth and Payment Model: The varying payment models and insurance considerations within our network of offices
• Talent and Financial Pressures in Healthcare: The importance of being attractive as an organization, not just in terms of marketing to clients but also in attracting and retaining talent.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Ever find yourself wondering how to break free from the endless sea of competitors, feeling like just another face in the crowd? How about learning the “secret” ingredient that every successful business or even celebrity uses?

Join us for another special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital, and our amazing guest and friend, Tony Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

We will touch on such topics as:

• Using Your Branding for Marketing Strategies. 
• Taylor Swift Giveaway for PT Clinic
• The Importance of Personal Branding
• Personal Branding and Content Marketing Power
• Social Media Platforms and Content Creation
• Content Creation and Platform Selection
• The Importance of Action Over Potential
• Advice for Future PT Students

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Selling your practice is a crucial business decision that requires careful planning and understanding of your business's situation. But how do you determine if it's the right time to sell? What are the key considerations to ensure a smooth and successful process?

Join me, Dave Kittle, in this week's podcast episode as we explore the optimal timing for selling your practice. Whether you're considering selling a portion of your business or exiting entirely, I'll guide you through this crucial decision-making process. We'll deep dive on the importance of negotiation, particularly in situations with multiple potential buyers. Additionally, we'll address making informed business choices during the selling process, identifying opportunities, and recognizing when it might not be ideal to sell. By leveraging favorable market conditions, we can maximize profitability and identify suitable buyers or business partners who will uphold the legacy of your practice.

In this episode, we will touch on such topics as:

• 5 factors to determine the right time to sell or find a partner for your physical therapy practice.
• 5 reasons why you should not sell your practice and how it can significantly affect your revenue.
• What are the 3 key characteristics to find the perfect, suitable business practice partner?
• How to understand market trends in the healthcare industry.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.