Ever found yourself lost in the complexities of digital marketing, particularly with Google Ads, pouring money in without a clear idea of what's working and what's not? Ready to discover the strategies to stand out from the crowd and the lessons learned from competing within the Google Ads ecosystem?

Join Dave this week as he shares his personal journey of spending over $107,000 on Google Ads for his concierge pain relief home physical therapy practice. Gain an insider’s view as he walks you through his Google Ads account, dissecting the amount spent, the number of phone calls and clicks received, and the competition faced. Moreover, he'll delve into a comparison between Facebook ads and Google Ads, assessing their respective effectiveness. Dave will also demonstrate how Google Ads can attract potential patients through phone calls and website form fills.

Dive in into our YouTube Channel for the Google Ads Presentation: https://youtu.be/oJVdhIpgDiM

In this episode, he will touch on such topics as:

• Analyzing Google Ads for Physical Therapy
• Benefits and Costs of Google Ads
• Digital Advertising for Physical Therapy Services
• Discussing Negative Keywords for Google Ads
• Profit Maximization Through Patient Conversion
• Healthcare Practice Owners Succession Plans

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Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

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Call (646)-781-8884

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Are we staring down the barrel of a physical therapy shortage, and if so, what implications does it hold for the healthcare field?  How do you pivot with the challenges in hiring new clinicians, wage issues, and balancing patient load with personal life, and the significance of cultural fit in building a successful care team and business success? 

Join Dave this week for an enriching discussion with Anthony (Tony) Maritato. Tony is a licensed physical therapist with a specialization in aiding recovery post-total knee replacement surgery. As the proud owner of Total Therapy Solutions, his mission is to offer unparalleled care, focusing on tailored treatment plans that empower our patients to reclaim their strength and mobility.

Learn How Total Therapy Solutions Help Patients Enjoy A Rapid Recovery Following Your Total Knee Replacement Surgery: https://totaltherapysolutions.com/ 

In this episode, they will touch on such topics as:

• Physical Therapist Shortage and Hiring Challenges: The reasons behind this shortage, including the accelerated retirement of therapists due to COVID and the struggle to find and hire new clinicians. 
• Opportunities and Challenges in Physical Therapy: The current trends in physical therapy and its growing popularity as a sought-after form of healthcare and the importance of word of mouth and building relationships with patients, as well as the benefits of physical therapy being a conservative and side-effect-free treatment option. 
• Physical Therapy Business Model Opinions: The differing opinions between two physical therapists on the topic of one-on-one care and in-person care.

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Learn more about Anthony and his businesses at the links below:

• Choose PT 1st Website: https://www.choosept1st.com 
• Choose PT 1st Blog: https://www.choosept1st.com/blog/7-ways-to-maximize-the-sale-value-of-your-physical-therapy-business
• Learn Medicare Billing YouTube channel: https://www.youtube.com/c/MedicareBilling 
• “Medicare Home Therapy” website directory: https://www.medicarehometherapy.com 
• Connect with Tony Maritato on Facebook at: https://www.facebook.com/anthony.maritato.73

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Have you noticed any shifts in patient satisfaction and retention since implementing strategies for clearer communication about treatment costs? How do you envision the integration of a "cash" cost per visit model impacting your practice's financial landscape and patient engagement?

Join Dave this week for a frank discussion with Jerry Durham, a seasoned pro in the healthcare industry. Jerry is a nationally known speaker, author and coach with a singular passion for leveraging the entire practice team towards improved patient outcomes while boosting the practice bottom line. A Physical Therapist with over 25 years of experience and 20+ years of business ownership, including practice ownership, consulting and business coaching, Jerry has spent significant time on the front line, answering calls and learning why patients think and act the way they do when interacting with the front desk. Jerry has learned how to leverage the information at first contact and carry it all the way through to a completed plan of care! These are the systems that define your RULES OF PATIENT (client) ENGAGEMENT!

Learn how to turn your Healthcare Practice into a business that will grow and scale with Jerry Durham: www.clientexperiencecompany.com 

In this episode, they will touch on such topics as:

• Friction in Healthcare Payment Process: The challenges in the healthcare system when it comes to payment options. They also explore the challenges patients face when trying to understand the cost of their care and emphasize the importance of making it easy for patients to pay.
• Improving Communication in Healthcare Billing: The issue of surprise medical bills and the challenges faced by patients who cannot afford their treatment costs. They emphasize the importance of transparency and effective communication when discussing expenses and insurance coverage with patients. 
• Selling and Communicating Physical Therapy Services: The use of secret callers in the physical therapy industry. 
• Improving Communication in Physical Therapy Businesses: The importance of using relatable language and focusing on the client's needs and problems rather than just the cost of services
• Improving Communication and Expectations in Healthcare: How healthcare practices can improve their results and revenue by prioritizing patient clarity and communication. They also discuss effective communication strategies for conveying the value of physical therapy to potential clients and how to address common client concerns, such as insurance coverage and cost.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Have you heard about the 'steroid approach' to physician-based marketing? Are you curious on how this marketing method is about bolstering doctors' online presence to draw in new patients, and how it works?

Join Dave this week as you discover the true power of physician-based marketing, as he sheds light on his unique 'steroid approach'. You'll know how this method can turn around ailing practices and attract an influx of patients. He also shares his personal experience where he used this approach to help a friend with an Achilles injury. He’ll touch upon the significance of an independent physician’s digital presence, and how it can make your practice visible to potential patients.

Tune in into the YouTube Channel for the visual presentation: https://youtu.be/fL0A3Q0nnuo

In this episode, he will touch on such topics as:

• What is the ‘steroid approach’? 
• The importance of an independent physician’s online presence, and how it can help reach potential patients.  
• How physician-based marketing can be used to reach new patients and grow a practice.
• The new method of Physician-Based Referrals and Marketing

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Do you want to know the power of a robust value proposition and how this can set you apart in a crowded market, especially in Physical Therapy? What is the greatest game changer that can create a lifetime value for a client, which has great potential to propel your business forward?

Join Dave this week as he welcomes back Antony Maritato. Anthony is a licensed physical therapist with a specialization in aiding recovery post-total knee replacement surgery. He is the proud owner of Total Therapy Solutions, where his mission is to offer unparalleled care, focusing on tailored treatment plans that empower our patients to reclaim their strength and mobility. This entrepreneurial mindset paved the way for him to establish a physical therapy practice even before becoming a licensed therapist, ensuring immediate patient care while simultaneously pursuing his master's degree in physical therapy.

Learn more about Antony Maritato and Total Therapy Solution: https://totaltherapysolutions.com/ 

In this episode, they will touch on such topics as:

• Maximizing Business Price and Building Wealth
• Value Propositions and Marketing Strategies
• The Importance of Long-Term Therapy Relationships: How the insurance model of quick discharge has conditioned us to think that shorter treatment time is better, and how it’s important to help our patients and clients achieve their maximum potential outcome benefit, looking beyond what the insurance will cover. 
• Future Therapy and Marketing Model

P.S. Subscribe, rate, and review Here

Learn more about Anthony and his businesses at the links below:

• Choose PT 1st Website: https://www.choosept1st.com 
• Choose PT 1st Blog: https://www.choosept1st.com/blog/7-ways-to-maximize-the-sale-value-of-your-physical-therapy-business
• Learn Medicare Billing Website: https://www.learnmedicarebilling.com 
• Learn Medicare Billing YouTube channel: https://www.youtube.com/c/MedicareBilling 
• “Medicare Home Therapy” website directory: https://www.medicarehometherapy.com 
• Connect with Tony Maritato on Facebook at: https://www.facebook.com/anthony.maritato.73

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Ever wondered why revenue isn't the biggest driver of valuations in a healthcare business or physical therapy practice? Imagine a practice with an adjusted EBITDA of $300,000 - how can it enhance its value?  

Join Dave this week as he breaks down the complexity of valuing practices based on adjusted EBITDA. Listen in as he reveals the biggest drivers of valuations, highlighting why revenue isn't necessarily the key factor. He also discusses the importance of adjusted EBITDA and how understanding and improving profit margins can significantly increase a practice's value. Plus, you'll gain valuable insights into how multiples are applied to adjusted EBITDA to calculate valuations and the role of personal expenses in this process. 

 Turn in into the Dave Kittle’s YouTube Channel for the Spreadsheet information: https://youtu.be/wtDCR-lFxy4

In this episode, he will touch on such topics as:

• Valuations and EBITDA: The power of adjusted EBITDA and how to use it to calculate valuations using multiples.
• Accounting for Personal Expenses: How to take personal expenses into account and how a practice's profit margin can affect its value.  
• Valuing Practices Based on Adjusted EBITDA: How improving profit margins and developing efficient processes can increase the value of a practice, and how the adjusted EBITDA can impact the valuation. 
• The Impact of Profit Margins: The differences between a 10% and 20% profit margin and how that affects the value of the practice.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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As a clinic owner, do you understand the distinction between getting a business bought and getting it sold, as well as how the value of a practice is determined? What are the factors that can significantly impact a practice's value? 

Join Dave this week in a cross-post episode from StrataPT, hosted by Paul Singh. Paul is the CEO of StrataPT. Strata’s mission is to help PT, OT & SLP practices run and grow better. Our goal is to become the Stripe for Healthcare. Strata solves healthcare workers problems with technology and an incredible team – they help physical, occupational and speech therapy practices get paid 99.99% of what they’re owed. The highest reimbursement rate in the industry by far. As a result, their clinic owners get paid more, they can finally take a vacation, give their employees raises, and their stress levels decrease immensely.

To learn more about how to run your practice end-to-end visit StrataPT’s website at https://www.stratapt.com/ 

In this episode, they will touch on such topics as:

• Maximizing Wealth in Healthcare Business Acquisition: The importance of having organized business books and working with brokers and advisors to maximize the purchase price and build generational wealth.  
• Practice Valuation and Selling Strategies: The difference between getting a business bought versus getting it sold. 
• Tax Implications and Deal Terms: The potential tax implications of closing a deal and the importance of considering the terms of the deal, not just the price.
• Physical Therapy Metrics and Margins: The comparison of out-of-network and in-network insurance, analyze the demographics of physical therapy practices, and explore how capitalistic practices can be run more efficiently.  
• Considerations for Practice Acquisition: Practice owners should ask questions and be aware of potential deal-breakers when entering into a transaction. 
• Opportunity for Healthcare Business Acquisition: The process of reaching out to potential buyers, understanding the value of the practice and the terms of the deal, and the importance of having accurate financial documents and data points available.

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

Ever wonder how to go from being just a business owner to becoming a savvy seller who maximizes their wealth and protects their investment? How will you prepare yourself for the world of strategic business exits and unlock the true value of your business?

Join Dave this week as he welcomes Elliot Holland, CEO of Guardian Due Diligence to the show. Elliott is an expert in the acquisition of small and medium sized businesses. He helps first-time buyers manage the challenging and nuanced due diligence process. He’s been in this space since before they called it ETA. His burning desire is to take you through a comprehensive diligence process and guard you from expensive mistakes based on his vast experience in the deal business.

Learn how to Protect Your Business From Losing Your Biggest Investment Yet: https://www.guardianduediligence.com/ 

In this episode, they will touch on such topics as:

• Maximizing Purchase Price and Wealth: How business owners can maximize their purchase price and build generational wealth when exiting their business. 
• Maximizing Business Value Through Financial Presentation: How to accurately reconcile financials to ensure potential buyers have confidence in the purchase of a business. The process, the financials that buyers are looking for, and how preparation of financials can help a business owner reach maximum dollar and top dollar when they are exiting their business are discussed.
• Quality Earnings Reports for Sellers Matter: How having a quality of earnings report can help increase your sale price, cut down on the amount of time it takes to complete the sale, and give buyers the confidence they need to make a decision.
• Sell Side Quality of Earnings Benefits: What are the details of quality of earnings reports and how they can help business owners get the highest sale price. 
• Streamlining Financial Processes for Business Transactions: How a quality of earnings report can provide practice owners and potential buyers certainty in their financials. 

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Are you curious about the ins and outs of preparing and exiting a practice that's beneficial for both you and the future buyer of your practice? Ever thought about having a game plan in place, even before the idea of selling your practice crossed your mind? Preparing and exiting a business can be a complex journey, but what if I told you there are ways to simplify this process?

In this replay of Dave Kittle’s Live Panel, Dave has an engaging conversation with physical therapy industry experts - Jerry Durham, an advisor and former practice owner, and Mike Piekutoski, an advisor with a decade of experience in the buy-and-sell side of transactions. In this podcast, the experts share their experiences, insights, and strategies in assessing a practice's worth, finding the right buyer, and navigating the diligence process. They also explore how efficient staffing can maximize the value of a practice during sale, providing you with invaluable tips for successful business acquisition.  

In this episode, they will touch on such topics as:

• Maximizing Business Acquisition and Wealth Generation: How to prepare and exit a practice in a way that will be beneficial for the practice owner and the buyer.
• Selling a Practice: How an advisor can help with the process of selling a practice and the importance of understanding the staff needs of a practice when selling.
• Negotiating a Deal Without a Broker: The implications of not having a broker advisor and the additional steps that need to be taken to facilitate the sale. 
• Support and Due Diligence in Selling: The importance of having the right team of advisors when selling a practice and the value of having the right support team in place for a successful practice sale.
• Interest Rates' Impact on Market Offers: The current market conditions and what buyers are looking for when purchasing a practice, as well as strategies to maximize the value of a practice when exiting. 

P.S. Subscribe, rate, and review Here

Reach Out To Mike via his Website: https://physicaltherapybrokers.com/ or Email: [email protected]

Reach Out To Jerry via his Website: https://www.ClientExperienceCompany.com or Linktree: https://linktr.ee/jerrydurhampt

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

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Here’s a critical question that many business owners struggle with, “What happens to your profits after you've earned them?” How can you, as a practice owner, optimize profits and make strategic business investments? How will you allocate funds effectively and target areas of your business that need it most?

Join Dave this week as he welcomes back the CEO of Pendleton Street Business Advisors, John Barnes. John is a graduate of The University of North Carolina at Chapel Hill. He serves his community as a member of Forest Acres City Council. He is an active member and Deacon at Shandon Baptist Church. He has served on the local board of Young Life. John previously served as the Chairman of the School Board for Midlands Middle College, a SC charter school that serves at-risk high school students. John is a resident of Forest Acres, South Carolina with his wife, 3 children, and 1 dog.

Learn how to exit your business profitably with https://www.pendletonstreetadvisors.com/ 

In this episode, they will touch on such topics as:

• How to Maximize Profit and Business Investment: How to build a personal financial plan and allocate your profit in other ventures. 
• The Three Options for What To Do with Profits: Pay yourself, pay down debt, or reinvest in the business.
• Multi-Partner Businesses and Dividend Policies: The importance of creating a dividend policy for multi-partner businesses. 
• Valuing Business for Retirement Planning: How having a target valuation in mind can give peace of mind to business owners and help ensure that they are getting the most out of their largest asset

P.S. Subscribe, rate, and review Here

Connect with him on:

Email: [email protected]

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.