The Dave Kittle Show

What strategies can small private practice owners use to introduce and successfully monetize product sales in their clinics?

How can clinic owners ensure their product sales strategies are effective and meet the financial goals of their practice?

In this episode, Dave Kittle and Tony Maritato chat with Joseph Lowe, the founder of Pure PT Supply, about how small private practice owners can boost their clinic's profits by selling products. They dive into strategies for selecting high-margin products, motivating clinicians to sell, and overcoming common challenges.

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:28] Joseph Lowe's Background and Pure PT Supply

[00:57] Product Sales Discussion

[01:36] Challenges and Strategies in Product Sales

[02:34] Joseph's Business Model and Success Stories

[04:07] Mobile vs. Brick and Mortar Sales

[13:15] Incentivizing Clinicians and Soft Selling

[19:59] Inventory Management and Profit Margins

[28:08] Jeremy Sutton's Unique Post-Op Recovery Package

[29:31] Target Audience for the Recovery Package

[31:22] Emotional Appeal and Marketing Strategies

[32:28] Promoting the Service: Channels and Tactics

[34:25] Exploring Alternative Care Options

[40:39] Leveraging DPT Students for Companion Care

[42:43] Personal Stories and Real-Life Applications

[49:31] Challenges and Considerations in Healthcare Pricing

[55:51] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the key components of successful online training for physical therapy?

How can physical therapists effectively monetize online content and services?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:55] Meet David Lauzurique: A Journey in Media and Therapy

[02:20] David’s Background and Passion for Media

[07:29] The Role of Social Media in Business Growth

[11:06] Monetizing Media and Building an Online Business

[15:49] Tips for Content Creation and Brand Collaboration

[27:09] Addressing Churn in the Business

[27:49] The Value of Remote Coaching

[28:16] Balancing In-Person and Online Physiotherapy

[29:31] Challenges and Opportunities in Online Training

[30:25] The Future of Online Physiotherapy

[33:15] Monetizing Online and In-Person Services

[39:00] Consistency and Growth in Online Presence

[40:42] Alex Hormozi thoughts on Fashion Styling Business Model

[41:26] Pricing and Value Perception

[42:22] Personal Trainer and Physical Therapy Programs

[43:58] Challenges of Remote Fitness Programs

[45:27] Virtual Communities and Online Platforms

[47:19] Weight Watchers and Online Accountability

[49:00] Compliance and Effectiveness of Virtual Programs

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices implement and benefit from appointment setters and salespeople to handle service sales, rather than having therapists themselves manage this aspect of the business?

What are the challenges and potential solutions for small physical therapy providers in affording and integrating skilled sales professionals into their practice, especially when competing with other high-paying industries for top sales talent?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[01:56] Marketing and Messaging for Therapists

[02:19] Sales Strategies for Therapists

[03:56] Challenges in Hiring Salespeople

[05:13] Reworking Offers and Pricing

[08:52] Loss Leaders in Business

[10:50] Monetizing Physical Therapy Services

[16:33] Telehealth and Triage Opportunities

[28:10] Successful Membership Models

[29:30] Community and Continuity in Therapy

[30:11] Piggyback SEO and Health Messaging

[31:37] Health Metrics

[36:50] Objective Testing in Therapy

[40:04] Challenges in Selling Healthcare Services

[42:57] Launching a Training Center

[44:57] Clinic Culture and Patient Retention

[50:41] SEO and Marketplace Opportunities

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practices adopt concepts like NIL (Name, Image, Likeness) from college sports to enhance mobility and career opportunities for physical therapists?

What strategies can smaller physical therapy providers use to compete with larger institutions in attracting and retaining top talent without large budgets?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[00:43] Discussing NIL and College Transfer Portal

[01:20] Destination Health Concept

[02:27] Challenges in Physical Therapy Practice

[02:46] NIL's Impact on College Sports

[05:31] Transfer Portal and Its Implications

[06:28] Innovative Business Models in PT

[08:40] Attracting Talent in Small Practices

[12:08] Medicare and Reimbursement Issues

[19:38] Consumer Focused Practices

[27:37] Rising Costs and Inflation in Healthcare

[28:30] Deciphering Reimbursement and Technology Fees

[30:23] Building Business Systems and Patient Experiences

[32:46] Leveraging Social Proof and Marketing Strategies

[35:37] Destination Therapy and Intensive Boot Camps

[42:09] Overcoming Internal Barriers and Offering Self-Pay Services

[52:49] Parting shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the key metrics necessary for managing a successful physical therapy private practice?

How can physical therapy practices implement and utilize systematic policies to address fluctuations in key performance metrics?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

[02:03] Seven Critical Metrics for PT Private Practice

[02:43] Tracking Metrics and Organizational Strategies

[03:12] Incentivizing and Culture Change

[05:15] Key Metrics for PT Practices: Leads and New Patients

[11:16] Importance of Patient Retention and Reactivation

[20:47] Revenue, Expenses, and Profitability Strategies

[25:57] Recap of Key Metrics

[26:21] Full-Time Equivalents (FTEs) and Their Impact

[28:05] Challenges and Observations in Hiring

[34:32] Handling Underperforming Metrics

[41:12] Leveraging Clarity.fm for Paid Consultations

[53:18] Parting Shots

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

What are the implications and potential of adopting a hybrid model that combines in-person and virtual physical therapy services?

What role does technology play in shaping the future of physical therapy, especially concerning remote therapeutic monitoring and virtual health?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Analyzing Larry Benz's Article
• Insurance and Value in Physical Therapy
• Hybrid Models in Patient Care
• Challenges and Opportunities in 2025
• The Value of Human Experience in Healthcare
• Barnes & Noble's Resurgence
• The Future of Physical Therapy
• The Role of Telehealth
• Gary Vaynerchuk and TikTok Live Selling
• The Future of AI in Physical Therapy

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can clinicians make their social media content more effective in engaging their audience?

What are the key factors that contribute to the success of certain social media posts in healthcare settings?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• The Role of Chance and Preparation
• Achieving a Million Views on Instagram
• The Power of Relatable Content
• Unpredictability of Social Media Algorithms
• Lessons from Patient Care
• Experimenting with Video Content
• Finding the Right Balance in Content
• Future Plans and Strategies
• Targeting Specific Patient Populations
• Insurance and Cash Pay Programs

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practice owners connect with ideal clients, create meaningful care models, and learn from other industries to grow their practice?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Jimmy McKay, Director of Communications at Mount Sinai Hospital and Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• What can boarding schools teach PT practice owners?
• A side-by-side comparison of two Instagram ads targeting golfers with back pain.
• How specific, results-focused language (e.g., “add 30 yards to your drive”) outshines vague promises like “improve mobility.”
• The importance of matching the right environment with the right clients.
• The challenge of staying in environments that no longer serve you.
• Why it’s essential to prioritize personal growth and move when the time is right.
• Why understanding psychographics (values, goals) is often more effective than demographics.
• The benefits of handwriting ads and studying proven copywriting techniques to refine your message.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapists grow thriving practices across multiple states while combining physical therapy with fitness and innovative revenue streams?

What does it take to manage acquisitions, startups, and a diversified care model?

Join me on today’s episode of The Dave Kittle Show as I sit down with Mike Giunta, CEO of Evolution Physical Therapy. Mike shares his journey from staff therapist to CEO of a bi-coastal physical therapy company, detailing how Evolution PT has expanded through mergers, acquisitions, and innovative care models.

In this episode, we cover:

• The evolution of Evolution Physical Therapy: from one location to a bi-coastal operation.
• How merging physical therapy with fitness creates diversified revenue streams.
• Why calculated risks, like SBA loans and acquisitions, drive growth.
• The philosophy behind Evolution’s 1:1 model of care while accepting insurance.
• Why prioritizing staff development and offering unique benefits retains top talent.
• How Mike is leveraging acquisitions, partnerships, and startups to scale nationwide.
• The importance of embracing social media and online video for patient education and business growth.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.

How can physical therapy practice owners effectively recruit, onboard, and retain therapists while fostering lasting relationships with patients?

Join us for a special crossover session, "The Breakfast Club," originally recorded on PT Pintcast. I'm your host, Dave Kittle, alongside Anthony (Tony Maritato) Maritato, a seasoned physical therapist, private practice owner, and online business entrepreneur.

Tune in to PT Pintcast on YouTube for Physical Therapy Conversations connecting busy PTs to their profession here.

In this episode, we cover:

• Strategies for finding ideal candidates using platforms like LinkedIn and manual prospecting.
• How to create a seamless onboarding process, including training on EMR systems, mentorship, and setting expectations.
• How to find the right therapists using platforms like LinkedIn, virtual assistants, and personal outreach.
• Why it is important to implement trial periods and maintain transparency during the hiring process.
• How to create a step-by-step onboarding process to ensure seamless integration of new hires.
• How sending handwritten notes and holiday cards can foster goodwill and drive patient reactivation.
• Why offering therapy sessions in non-traditional settings (e.g., golf simulators, parks) can meet patient preferences.
• How to create transparent agreements that outline services, benefits, and costs.

Connect with Dave on:

Email: [email protected] 

Instagram: @davekittle

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

LinkedIn: https://www.linkedin.com/in/davekittle/ 

or

Call (646)-781-8884

Hosted on Acast. See acast.com/privacy for more information.