We get it: You got into the fitness business because you want to help people, not sell snake oil.

But here's the thing: You can't help people if you can't keep the lights on, and you don't have to sell snake oil to be a salesperson. In fact, good selling is all about helping.

Here's Chris Cooper on selling without selling, hiring and training salespeople and the difference between sales and marketing.

Links:

The Goal Review Session
"Help First"
The Prescriptive Model
Our free done-for-you hiring plan
Chris Cooper's series on wealth
AGuard
Forever Fierce
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Contact:

[email protected]

Timeline:

0:46 – Selling without selling.

7:09 – Who should handle sales at your business?

10:44 – How to hire, train and compensate sales staff.

17:05 – Why affinity marketing should come before paid advertising.