The Google Ads Podcast

The Google Ads Podcast

Download on the App Store

The Google Ads Podcast episodes

  • How to Get More New Customers With Google Ads

    Our Google Ads Strategist, Caden Thompson, reveals a strategy focusing on new customer acquisition. He also shares how to calculate your cost to acquire a new customer in Shopify and walks you through how to track and analyze data from Google Ads and correlate it with Shopify.

    With this knowledge, you can measure the success of the strategy effortlessly. Watch this video now to optimize your Google Ads campaigns based on analyzed results, giving you the most value from each ad spend.


    Connect with Caden on LinkedIn: https://www.linkedin.com/in/cadenthom...


    Related videos:

    🚀 Boost Your Marketing Efforts With the Audience Demand Pyramid:   

     • 🚀 Boost Your Marketing Efforts With t...  

    💣 Get Our 92-Point Weekly Optimization Checklist for FREE!   

     • 💣 Get Our 92-Point Weekly Optimizatio...  

    💰 This Super Boring Concept Will Fix Your Entire Business if You Master It!   

     • 💰 This Super Boring Concept Will Fix ...  


    0:00 How to Get More New Customers With Google Ads

    3:30 Calculating New Customer Acquisition

    5:52 Tracking Correlations

    11:05 Possible campaign performance effects and other factors to consider




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #ppc #googleadsbestpractices #ppcagency

    13 min
  • Google Ads Basics: Should You Target The US First?

    Learn the pros and cons of targeting the US in your Google Ads campaigns with Regina Bellows, executive director of StarterPPC. She talks about the key factors you should look into, such as the size of the US market, the competition you might face, and the potential costs associated with it. Plus, she provides alternative strategies for launching your Google Ads campaigns!

    With her valuable tips and insights, you can make sure that every dollar spent is worth it. This video will help you effectively create a budget and achieve marketing goals more quickly, especially when you’re just starting out with Google Ads.



    Related video:

    Is My Business Ready For Google Ads?   

     • Is My Business Ready For Google Ads?  

    💸 Paid Ads 101: The #1 Mistake You Can't Afford To Make:   

     • 💸 Paid Ads 101: The #1 Mistake You Ca...  



    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today:   

     / @starterppc  


    0:00 Google Ads Basics: Should You Target The US First?

    1:41 Expanding to the US means higher CPCs

    5:48 Need help starting with Google Ads? Let StarterPPC help you!

    6:43 Default targeting strategy for small businesses




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    10 min
  • Why You Need Brand Campaigns With YouTube Ads

    Listen to this exclusive internal training session led by our Google Ads Strategist, Usama Khan. Learn the significance of running Brand Campaigns alongside your YouTube Ads. Uncover why this powerful combination is crucial for your Google Ads success. Don't miss out on this enlightening discussion that could redefine your advertising strategy.

    Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha...


    Want to know more about Usama and our amazing team? Read our employee spotlight blogs here:

    https://sol8.com/employee-spotlight/



    Related videos:

    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   

     • 🚀 Cracking the YouTube Algorithm for ...  

    📊 How to Measure Your YouTube Ads Performance:   

     • 📊 How to Measure Your YouTube Ads Per...  

    🔥 Are You Hurting Your YouTube Ads?   

     • 🔥 Are You Hurting Your YouTube Ads?  

    💰 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1:   

     • 💰 Google Ads Masterclass: Internal Tr...  




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #youtubeads #googleadsbestpractices

    6 min
  • Paid Ads 101: The #1 Mistake You Can't Afford To Make

    Are your paid ads falling flat? Are you watching money pour into a strategy that's not performing?

    Regina Bellows, executive director of StarterPPC, is an expert in the field and has seen the same mistake made over and over again. You don't need to be another statistic. Find out what this one huge mistake is so you can avoid it, save money, and get back on track to unlocking maximum ROI from your paid advertising campaigns.


    Listen to this episode now and learn how to harness the full potential of paid advertising for any business!


    Mentioned article:

    What Should My MER Goal Be & Why? https://tinyurl.com/4xcyankh


    Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/


    Related video:

    Is My Business Ready For Google Ads?   

     • Is My Business Ready For Google Ads?  


    Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today:   

     / @starterppc  



    0:00 The #1 Mistake Business Owners Make With Paid Ads

    7:17 Choosing a competitive goal

    7:58 Need help starting with Google Ads? Let StarterPPC help you!

    13:13 How to change your MER goal in the middle of a campaign




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    14 min
  • How Prompt Engineering Could Become Obsolete in the Near Future

    For anyone following the progression of AI: I don't understand how or why prompt engineering is being regarded as a viable, long-term skill set. I'll explain and then hope to get your input.

    In this video, Kasim shares his prediction on prompt engineering and how it can become less and less important as AI becomes more and more powerful. Given the speed at which it is already improving, Kasim predicts that prompt engineering is already headed for near-term obsolescence.


    What do you think? Is there a long-term role for prompt engineers? We'd love to hear your thoughts!



    Related videos:

    🤖 Demystifying AI in Advertising: Defining Its True Nature:   

     • 🤖 Demystifying AI in Advertising: Def...  

    🦾 75 AI Marketing Tools + The AI Tool We Use for Google Ads:   

     • 🦾 75 AI Marketing Tools + The AI Tool...  

    🤖 AI vs. Humans: Will AI Replace Us?   

     • 🤖 AI vs. Humans: Will AI Replace Us?  

    🏆 Google Wins The AI War, Here's How…   

     • 🏆 Google Wins The AI War, Here's How…  



    0:00 The Future of Prompt Engineering

    0:54 The issue with Prompt Engineering

    2:53 Prompt engineering is heading for obsolescence

    5:47 Is this gonna be a real job?



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    7 min
  • Mastering Video Ads: The 1-Minute Script for Success

    Feeling frustrated with creating video ads that seem to be ignored? Need ideas on how to captivate and engage your audience? We have the solution! Join Regina Bellows, the executive director of StarterPPC, as she guides you through the essentials of crafting impactful 1-minute video ads that immediately intrigue your audience and hold their attention till the end.

    This straightforward script will show you where and when to incorporate crucial components like your value proposition, impact statement, and CTA. Moreover, she'll help you establish a smooth narrative to build a powerful bond with your viewers.


    It's time to move away from dull, unmemorable ads and embrace video content that can turn your audience into customers. Tune in now and start producing video ads that no one would want to skip over!


    Example of a great video ad:   

     • Teamwork Made Easy | monday.com  



    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today:   

     / @starterppc  


    0:00 Mastering Video Ads: The 1-Minute Script for Success

    0:36 Maximize Your Video Ad Success: Try this 1-Minute Ad Script Today

    1:55 The challenge of creating video ads for eCommerce

    5:00 Why the first 5 seconds of video ads is crucial

    5:46 Need help starting with Google Ads? Let StarterPPC help you!

    7:09 The hook

    7:49 The impact statement

    8:25 Functionality

    8:57 The results

    9:39 How it works

    10:04 The CTA

    12:22 Example of a great video ad




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    11 min
  • Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2

    In this highly anticipated continuation of our Google Ads Masterclass, our esteemed Google Ads Strategist, Usama Khan, will dive deeper into the world of high-stakes advertising with million-dollar budgets. Get ready to unlock the secrets to audience targeting and craft compelling YouTube campaigns that leave a lasting impact on your audience.

    Reaching the right audience is the key to success in advertising, and in this part of the masterclass, Usama will reveal powerful techniques to identify and engage with your target audience. He will also share his insider knowledge on creating captivating YouTube ads that keep your audience hooked.


    If you're ready to take your Google Ads game to the next level, this is the masterclass you can't afford to miss. Whether you're an aspiring marketer or a seasoned professional, Usama's insights will revolutionize your approach to online advertising.


    If you haven't watched Part 1, you can watch it here:   

     • 💰 Google Ads Masterclass: Internal Tr...  


    Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha...


    Related videos:

    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   

     • 🚀 Cracking the YouTube Algorithm for ...  

    📊 How to Measure Your YouTube Ads Performance:   

     • 📊 How to Measure Your YouTube Ads Per...  


    0:00 Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 2

    6:20 Increasing the Target CPA

    8:37 Building YouTube ads

    12:31 YouTube works well with larger audiences

    14:24 Search for high-converting audiences in Google Analytics



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    16 min
  • Google Ads Masterclass: Internal Training for Million-Dollar Budgets Part 1

    We are delighted to unveil this exclusive internal training session led by our esteemed Google Ads Strategist, Usama Khan. Dive into the world of high-stakes advertising as he unveils the strategies he employs for accounts backed by million-dollar budgets.

    In this masterclass, Usama will impart invaluable insights on top-of-the-funnel campaign strategies. He will guide you through crafting high-performing Search and brand campaigns, ensuring you have the tools to influence and engage your audience from the get-go.


    But that's just the tip of the iceberg. Usama will take a deep dive into the art of keyword strategies, sharing his expert tips on how to fully optimize your campaigns for the most significant impact. Additionally, he will emphasize the critical role proper ad group setup plays, alongside divulging secrets to prevent brand terms from infiltrating your unrelated campaigns.


    Stay tuned for Part 2 tomorrow, where Usama will unlock the secrets of audience targeting and the construction of compelling YouTube campaigns for accounts with million-dollar budgets.



    Connect with Usama on LinkedIn: https://www.linkedin.com/in/usama-kha...


    Related videos:

    🔍 PPC Talks: What to Check Before Onboarding a Client:   

     • 🔍 PPC Talks: What to Check Before Onb...  

    🚀 ChatGPT and the Future of Digital Marketing: What You Need to Know:   

     • 🚀 ChatGPT and the Future of Digital M...  

    💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections:   

     • 💰 Winning the Sale: The Secret Formul...  

    🤫 The Quick and Dirty Truth About Every Campaign Type Inside of Google Ads:   

     • 🤫 The Quick and Dirty Truth About Eve...  


    0:00 Internal Training for Million-Dollar Budgets Part 1

    5:25 How to set up your Ad groups

    11:33 Split cold traffic and brand traffic

    18:12 Using ChatGPT to create product descriptions



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    19 min
  • How to Know if Your Business Is Ready for Google Ads

    Are you feeling stuck with your current marketing strategy and unable to connect with your desired audience? It might be time to explore Google Ads as a solution. But how can you be sure that your business is prepared to take this leap? Listen to this episode.

    Regina Bellows, Executive Director of StarterPPC, shares the crucial factors to assess before venturing into Google Ads and helps you determine if it's the ideal choice for your business.


    From determining your budget and setting goals to optimizing your website and analyzing competition, we've got you covered. With thoughtful planning and thorough research, you'll be able to avoid the common hazards of launching a Google Ads campaign prematurely, ensuring a smooth and successful transition.


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    Looking for expert tips on managing Google Ads with a small budget? Learn how to maximize your ad spend and achieve better results in no time! Check out the StarterPPC YouTube channel today:   

     / @starterppc  



    Mentioned links:

    What Budget Do You Recommend I Start With? https://help.sol8.com/faqs/budget-to-...

    What Should My MER Goal Be & Why? https://help.sol8.com/faqs/what-shoul...


    0:00 How To Know If Your Business Is Ready For Google Ads

    0:37 First thing to check before running Google Ads campaigns

    2:21 Sales Funnel

    3:52 Cost & budget

    6:10 Clearly defined goals

    7:26 Need help starting with Google Ads? Let StarterPPC help you!

    9:09 Website speed

    9:55 Inventory & Bandwidth



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    11 min
  • This Super Boring Concept Will Fix Your Entire Business if You Master It!

    Are you struggling to market your business and convert leads into sales effectively? It might be time to take a closer look at this "super boring" concept—the marketing funnel. In this video, Kasim dives deep into the natural sequence humans go through when purchasing. From awareness to interest, consideration, intent, evaluation, and purchase, understanding each stage of the funnel is crucial for success.

    But it's not just about knowing the stages - it's about creating content that maintains continuity with where the viewer came from and avoiding misinterpreting the consideration phase as purchase intent. Kasim provides tips on how to do just that.

    He also reveals the typical weak link businesses have in the marketing funnel so you can avoid making the same mistake. And he emphasizes the importance of building a relationship with customers after the purchase stage.


    Don't miss out on mastering this "super boring" concept that can fix your entire business! Make sure to watch the full video and leave your thoughts in the comments below.


    Related videos:

    🔥 The Holy Grail of Marketing Funnels:   

     • 🔥 The Holy Grail of Marketing Funnels  

    💰 Winning the Sale: The Secret Formula to Overcoming High Ticket Sale Objections:   

     • 💰 Winning the Sale: The Secret Formul...  

    Unveiling The World's Greatest Customer Onboarding Process:   

     • Unveiling the World's Greatest Custom...  


    0:00 This Super Boring Concept Will Fix Your Entire Business If You Master It!

    0:51 The framework that helps you with every marketing task you take on

    2:50 Awareness

    5:03 How, why, and when do people become problem-aware?

    9:49 Interest

    11:51 Consideration

    13:53 Intent

    17:31 Evaluation

    18:35 Purchase

    22:49 The common weak link in the funnel





    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    24 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

More shows like The Google Ads Podcast

Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

Social Media Marketing Podcast

1,445 Listeners

Shopify Masters by Shopify

Shopify Masters

379 Listeners

The Digital Marketing Podcast by Daniel Rowles and Ciaran Rogers

The Digital Marketing Podcast

113 Listeners

Marketing School - Digital Marketing and Online Marketing Tips by Eric Siu and Neil Patel

Marketing School - Digital Marketing and Online Marketing Tips

1,258 Listeners

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing by Chris Schaeffer, Certified Google Ads Specialist

The Paid Search Podcast | A Weekly Podcast About Google Ads and Online Marketing

322 Listeners

Social Media Marketing Talk Show by Michael Stelzner, Social Media Examiner

Social Media Marketing Talk Show

83 Listeners

The Diary Of A CEO with Steven Bartlett by DOAC

The Diary Of A CEO with Steven Bartlett

8,397 Listeners

Think Fast Talk Smart: Communication Techniques by Matt Abrahams, Think Fast Talk Smart

Think Fast Talk Smart: Communication Techniques

823 Listeners

Google Ads Fundamentals Podcast by Mike Rhodes

Google Ads Fundamentals Podcast

12 Listeners

Marketing Made Simple by StoryBrand.com

Marketing Made Simple

288 Listeners

Marketing Against The Grain by Hubspot Media

Marketing Against The Grain

357 Listeners

HBR On Leadership by Harvard Business Review

HBR On Leadership

155 Listeners

AI Explored by Michael Stelzner, Social Media Examiner—AI marketing

AI Explored

93 Listeners

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers by Jeremy Young

Google Ads Unleashed | Winning Strategies for E-Commerce Marketers

1 Listeners

Inside Google Ads with Jyll Saskin Gales by Jyll Saskin Gales

Inside Google Ads with Jyll Saskin Gales

8 Listeners