The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • Don’t Fight Fair: The 5 Unfair Advantages in Life and Business

    Don’t fight fair. In fact, the fast track to success comes from finding unfair advantages. Drawing inspiration from a conversation with a US Special Forces member, Kasim talks about the importance of not fighting fair and stacking the odds in your favor. He also shares the five most important unfair advantages.

    Mentioned links:

    Driven Mastermind: https://drivenmastermind.com/

    Genius Network by Joe Polish: https://geniusnetwork.com/

    Archangel Mastermind: https://archangel.cc/

    Steve Sims, The Real Life Wizard of Oz: https://www.stevedsims.com/

    Justin Donald, author of the WSJ #1 bestseller The Lifestyle Investor: https://lifestyleinvestor.com/

    Front Row Dads: https://frontrowdads.com/


    Related videos:

    🎁 The Gift That Changed My Life:   

     • 🎁 The Gift That Changed My Life  

    🥇 The Secret to Solution 8's Success: 17 Lessons in 17 Years:   

     • 🥇 The Secret to Solution 8's Success:...  


    Watch more of Kasim's Secrets to Success here:   

     • Kasim's Secrets to Success  




    0:00 Don’t Fight Fair: The 5 Unfair Advantages in Life and Business

    2:27 Reading

    5:43 Waking up early

    7:36 Coaching & Mentorship

    9:27 Masterminds

    11:30 Exercise & Nutrition


    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    12 min
  • Get Our 92-Point Weekly Optimization Checklist for FREE!

    Ever wonder what the team here at Solutions 8 does behind the scenes to get our clients the results they want? Our secret recipe lies in our Weekly Optimization Checklist – a proven method to identify errors, spot opportunities, and optimize your Google Ads campaigns. And guess what? We're sharing it with you for FREE! So why wait? Download it now!

    Download Our 92-Point Weekly Optimization Checklist for FREE here:

    https://sol8.com/download-92-point-we...


    🔥 Get your FREE ebook copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads here: https://sol8.com/free-book/


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀



    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    4 min
  • Growth Opportunities and The Art of Self-Delusion with Brent Perkins

    Kasim sits down with Brent Perkins, serial entrepreneur, to talk about growth opportunities, the worst size a company can be, and Brent’s new book- Papercuts: The Art of Self-Delusion.

    In this engaging conversation, they also explore the power of choice and free will and how it can be leveraged to achieve success.


    Don't miss out on exclusive early access to podcasts and interviews, plus a free gift, before the public release of Papercuts: The Art of Self-Delusion in August 2023. Learn more at www.papercutssuck.com.


    0:00 Growth Opportunities and The Art of Self Delusion with Brent Perkins

    0:58 Papercuts: The Art of Self-Delusion

    4:07 A truth is a fact and a belief blended together

    7:49 Applying The Art of Self-Delusion in marketing

    11:55 Where you can get a copy of Papercuts: The Art of Self-Delusion

    18:27 Where to connect with Brent Perkins




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    20 min
  • Double Your Paid Ad Performance With the #1 Amplification Tool

    We consistently see strong remarketing campaigns DOUBLE the effectiveness of a campaign. However, even people who run strong remarketing campaigns make one crucial mistake—they only run remarketing within the same network as their original campaign.

    That's where omnichannel remarketing comes in. Kasim first learned about this game-changing strategy from Aleric Heck, which has proven highly effective.


    To help you achieve similar results, we have compiled a list of networks that allow omnichannel remarketing (also known as retargeting). Using as many of these networks as you find viable, you can take your remarketing efforts to the next level and achieve even greater success.


    0:00 How to Double Your Paid Ad Performance

    1:18 The Google and Meta network

    2:13 LinkedIn

    3:02 TikTok

    4:10 Snapchat

    4:27 Pinterest

    5:20 Twitter

    5:49 Reddit

    6:10 Bing

    6:39 Yahoo

    6:58 Amazon

    7:10 AdRoll

    7:44 Taboola



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    11 min
  • 10 Key Elements for an Advertising-Ready Website

    Running ads on a bad website is like pouring water into a leaky bucket. But fear not! In this video, Kasim shows you ten key elements every advertising-ready website should have. Follow these best practices to make sure your site is ready to rock and attract more customers.

    0:00 10 Key Elements for an Advertising-Ready Website

    0:08 Check that everything is working properly

    1:55 Accessible across all devices

    3:29 Speed is critical!

    4:48 Contact information is in the header or footer of your website

    5:47 Clear call-to-action (CTA) on every page

    6:30 Make sure your content is clear and easy to understand

    7:04 Make sure every conversion action you want to track has a separate "thank you" page

    7:31 Verification badges

    8:07 Privacy Policy

    9:06 SSL certificate (https vs. http)


    Related videos:

    Website CRO Best Practices:   

     • Website CRO Best Practices  



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    10 min
  • Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs

    I am a trust fund baby. That “trust” just happened to be The United States Social Security Administration. I was raised by a blind, single mother on social security disability. For most of my life, I told myself that story, and it profoundly impacted the way I viewed myself and my childhood. The “poor kid” narrative kept me from pursuing opportunities, seeing myself as worthy, and allowing myself to take up space.

    Reframing that narrative changes everything. I’m instantly filled with an immense sense of gratitude. I’m also imbued with an overpowering sense of responsibility. An entire nation of people chose collectively to invest in me. I have to make sure they see returns.


    I think one of the most important skill sets an entrepreneur can cultivate (and something I still struggle with on a daily basis) is learning how to reframe events and situations so they serve us instead of holding us back.


    The entrepreneurial endeavor is a massive contradiction in action. For an entrepreneur, every problem must be an opportunity. Learning how to frame and reframe our circumstances puts us in the mental mode of being able to quickly identify and capitalize on these opportunities.


    Do you have a success story that began with a setback? Share your experience and help others see the opportunity in their challenges.


    0:00 Why Every Problem Should Excite You: The Most Vital Skill for Entrepreneurs

    3:17 Entrepreneurship is a contradiction in terms

    6:07 Every setback is an opportunity

    6:58 The skill I learned amidst growing up poor


    Kasim’s Secrets to Success:   

     • Kasim's Secrets to Success  




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices


    8 min
  • The Gift That Changed My Life

    You may already know I won War Room's Wicked Smaht 5x in a row. But, here's a secret no one knows: I should never have been there in the first place if it wasn't for this gift.

    It all started with my friend Calvin Correli. I brought him and his team to T&C because I thought it would be helpful to get our creative juices flowing.


    He and I were roaming the exhibitor hall together and wandered past the War Room booth. For those of you who don't know, War Room was the longest-running and most successful marketing mastermind in history.


    I mentioned to Calvin how much I had always dreamed of joining War Room. When he asked me why I hadn't, I made every excuse in the book: money, time, I wasn't ready, etc., etc.


    The truth is, and this is painful to admit, I have some pretty severe self-worth issues, and I just never felt comfortable investing in myself - at least not to that degree. Calvin spotted that but let it go. We moved on, and I forgot all about it.


    Fast forward a few years, I wasn't working with Calvin any more. I get a call from him: "Hey man, I have a surprise for you. I bought you a War Room membership." Y'all, War Room was $35k to join! Calvin just gave it to me. I was absolutely dumbstruck. Truly speechless.


    It would prove to be a defining moment in my life. I met people I never would've met (including Steve Sims, who launched my speaking career). I seized opportunities I never would've had access to. And, hopefully, no one minds me saying, I was able to shine in ways I never would've been able to shine.


    In fact, War Room is where I met Perry Belcher; my Wicked Smaht wins caught his attention and ultimately led to him asking me to be his partner in the Driven Mastermind (his follow-up to War Room). I believe Driven may prove to be the biggest professional opportunity I have ever been given.


    And I wouldn't have had any of it if my friend Calvin hadn't done for me what I was too afraid to do for myself.


    For those of you who are afraid to invest in yourselves: I hope you'll see me as a cautionary tale. If Calvin hadn't pushed me, I would have missed out on so much.


    Please, go out on a limb and just DO IT! Put yourself in the room that makes you the most uncomfortable. There's nothing more powerful for growth than standing firmly outside of your comfort zone.


    Hopefully, I can do for you what Calvin did for me and give you the little nudge you need to go for it. Tell me, what's holding you back?


    Driven Mastermind: https://drivenmastermind.com/


    0:00 The Gift That Changed My Life

    2:52 The War Room Mastermind

    5:32 Joining War Room's Wicked Smaht

    8:01 You get seen when you put yourself out there

    10:07 Be willing to look a bit foolish



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    12 min
  • Cracking the YouTube Algorithm for a Successful YouTube Channel

    Our YouTube channel recently reached 26k subscribers! It’s also our strongest lead generation tool and is where I go for all of my hirings. Here are the 9 things I’ve learned about cracking the YouTube algorithm for a successful YouTube channel.

    First, I need to thank Evan Carmichael and Uzair Kharawala for all of their guidance and mentorship in launching our YouTube channel.


    Post every single day

    Make sure to niche down!

    You want your videos to be 10 minutes or longer

    Aim for a 70% retention at the 60-second mark

    Your primary call to action should NOT be to leave YouTube

    Thumbnails are absolutely key

    Your title needs to be clear and compelling but shouldn’t over-sell the video

    Use the video description to offer additional resources, time-coded notes, and deeper calls to action

    Ask for the like and subscribe!


    Related videos:

    The Secrets to Starting a Successful YouTube Channel With Uzair Kharawala:   

     • The Secrets to Starting a Successful ...  

    YouTube Ads Beat Facebook Ads Every Time! (With Aleric Heck of AdOutreach):   

     • YouTube Ads Beat Facebook Ads Every T...  


    0:00 Cracking the YouTube Algorithm

    1:07 Post every single day

    2:53 Make sure to niche down!

    6:33 You want your videos to be 10 minutes or longer

    8:49 Aim for a 70% retention at the 60-second mark

    11:01 Your primary call to action should NOT be to leave YouTube

    11:54 Thumbnails are absolutely key

    12:48 Your title needs to be clear and compelling but shouldn’t over-sell the video

    13:02 Use the video description to offer additional resources, time-coded notes, and deeper calls to action

    13:45 Ask for the like and subscribe!



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices


    14 min
  • Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads

    John sheds light on an issue that only skilled marketers are aware of and then provides a clear solution. This is the offline importation of the conversion actions that happen post-lead generation and when you want to upload them back into Google Ads.

    Apple is pushing heavily on WBRAID and GBRAID parameters. But those are not being imported with the standard GCLID parameter.


    That's why advertisers need to learn this method to upload those leads back into Google Ads. This method will also help you push against the spam leads that Performance Max is generating because of heavy click farms and junk traffic. Listen to this episode now!


    Related videos:

    💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

     • 💣 The Secret to Google Ads Success: M...  

    🚀 Why You Need to Migrate to GA4 on or Before July 1, 2023:   

     • 🚀 Why You Need to Migrate to GA4 on o...  


    0:00 Uncovering the Issue of Offline Importation of Conversion Actions in Google Ads

    1:15 Looking into the marketing source

    2:44 What you need to capture first for WBRAID and GBRAID

    4:43 Enhanced conversions for leads

    7:01 Template for offline conversion uploads

    13:47 Why is this method important?



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    16 min
  • What Google Knows About You Is Absolutely Terrifying

    What is Google? If your answer is "a search engine," you are so wrong. And you're missing what makes Google so powerful (and dangerous). I'll explain this episode.

    Google is an entire ecosystem! It’s not just Search; it’s also YouTube, Gmail, Google Apps, Google Maps, Android OS, Chrome, Google Display Network, and Google Analytics.


    Scared? You probably should be. All of this data collection puts Google in a position to understand human intent more than any entity that's ever existed. In fact, in April of 2015, Google told a woman she was pregnant BEFORE SHE KNEW SHE WAS PREGNANT! (Source: Moz). That was 8 years ago...


    While Google started as a search engine, it's really an entire ecosystem. In fact, if you combine all of Google's properties, they make up the vast majority of how people spend their time online.


    Everything you do within that ecosystem is appended to your user profile within Google to begin understanding who you are demographically and psychographically. This allows Google to begin understanding how you behave. In fact, I posit that Google's unstated intent is to predict human behavior.


    0:00 What Google Knows About You Is Absolutely Terrifying

    3:25 Google knows where you work, live, and play, whether or not you overspeed

    4:47 Google Told Me I’m Pregnant: From Strings to Diagnosis

    7:15 Advertisers need to know how Google works to rely on the machine learning



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter: https://twitter.com/solutions_8

    Instagram: https://www.instagram.com/solutions_8/

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsbestpractices

    9 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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