The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • What if You Don’t Have $100 to Spend Daily on Performance Max...Now What? - Live Q&A w/ Sol8 Strategists

    Missed the Live Q&A Session? Catch Kasim, John, and our Google Ads Strategists every Friday at 1 PM PST LIVE on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

    Join this channel to get access to perks, including the Live Q&A member chat:

    https://www.youtube.com/channel/UCKuk...


    For now, you can watch the replay where Kasim, Usama, Efe, and Onkar help our channel members optimize their Performance Max campaigns.


    00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max

    03:22 Customer list upload issue in Google Ads Performance Max

    04:52 How to fix conversion tracking for PMax eCommerce so it only shows purchase value

    07:29 How to prevent duplicate conversion tracking

    10:20 Analyzing your listing groups metrics

    13:32 PMax spends 80% of the budget in an hour? Here's what to do

    18:17 Is $1 M a reasonable spend for PMax with low ROAS?

    20:33 What to do for eCommerce if you don't have enough budget to run PMax

    24:12 Transitioning from Smart Shopping to Performance Max

    25:49 The remarketing problem with PMax and our fix

    29:16 Retargeting tips

    30:57 When to turn off Final URL expansion with PMax

    34:34 When to build more asset groups

    36:32 The video creation tool under your Asset Library

    42:05 Can you force PMax campaigns to be based primarily on google shopping?

    44:13 Kasim's secret to managing a massive team

    46:38 Conversion value vs Conv. value (by conv. time) and how to calculate ROAS real time

    49:55 Any change in your PMax campaign restarts learning

    52:58 Migrating Etsy bestsellers to a PMax campaign

    54:47 ​When to stop PMax even before the 45-day initial learning phase

    56:19 What to check when the conv. value between Analytics and Ads has huge discrepancies from 20-300% depending on the country


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsperformancemax



    58 min
  • The Super Sneaky Way to See Landing Page Data in Performance Max!

    Kasim shares another hidden gem in Performance Max reports! Here's the step-by-step guide to seeing Performance Max conversion data on every landing page.

    He also shares why the landing page performance reports should be applied with caution, the recommended areas to apply the reports, and how often you should be generating them.

    Related Videos:

    🕵️ You Can Now See Your Performance Max Campaign Placements! https://youtu.be/nm-6XCAu_W4

    👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A: https://youtu.be/oP4JmGyBKCg

    🛑 What You SHOULDN’T Do Once Your Smart Shopping Campaigns Transition to Performance Max This July: https://youtu.be/NU8bW2DdyYQ

    ⏳ Smart Shopping to Performance Max Quick Tips From a NEW Google Ads Thought Leader: https://youtu.be/we9T_mGeMLA


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    6 min
  • Should I Rank 1st for My #1 Keyword

    Placement is key but does that mean you always have to be number one? Regina shares if and when it would be profitable to rank at the top of the page, its pros and cons, and how to build an experiment to test if ranking first would be worth it.

    A lot of competition results in a higher cost-per-click (CPC), and this is why you don’t always need to be at the top of the page.

    You need to find a balance between being at the top to gain leads that convert, and spending within your marketing budget (a lower CPC).

    In this episode, Regina discusses why ranking for your keyword is important but why it’s not always important to rank first, as well as the following:

    00:00 Intro: Should I rank 1st for my #1 keyword?

    02:25 The metric that truly matters

    05:43 How to create an experiment to check if it will be profitable to rank on top of the page

    06:57 The factors to consider when running the experiment

    Related Videos:

    🥄 Watch Google Ads Performance Max Spoon-Feed Me the Best Audience to Target: https://youtu.be/Y427NI4MwZY

    Using Google's New Search Console Insights For Keyword Insights In Google Ads: https://youtu.be/CYFPDhFP5Is

    How to Use Amazon Keywords to Build a Google Ads Campaign: https://youtu.be/IDtXQy6fpgM

    Are We Moving Towards a Keyword-less Future? https://youtu.be/HYgoyE3_p3E


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯 The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    10 min
  • The Difference Between Primary and Secondary Conversion Actions

    Kasim talks about the difference between primary and secondary conversion actions. He also shares how you can use secondary conversion actions for CRO and what you should be cautious about when selecting what to track.

    Google's definition of the two conversion actions:

    Primary actions: These are conversion actions that are reported in the “Conversions” column in your reports and used for bidding as long as the standard goal they are part of is used for bidding.

    Secondary actions: These conversion actions are for observation only. They are used for reporting in the “All conversions” column in your reports, but not for bidding, even if the goal they are included in is used for bidding. The one exception is if the secondary action is part of a custom goal.

    Read more about primary and secondary conversion actions here:

    https://support.google.com/google-ads...


    We just released our Performance Max Ultimate Guide blog that gives you everything you need to know about how to set up, build, and optimize your Google Ads Performance Max campaigns!


    Read the Performance Max Ultimate Guide here: https://sol8.com/performance-max-the-...


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    6 min
  • Why It's Difficult to Manage Budgets Inside of Google Ads

    Kasim explains why it can be difficult to manage budgets inside of Google Ads and how this knowledge can help you pace your budget according to your expectations. He shares how Google calculates your monthly budget with the daily spend you input, what happens when you make a budget change (why it could be the cause of exceeding your monthly budget), and so much more.

    Related Videos:

    How Much Budget vs. How Many Products? https://youtu.be/BfYbg2JUfaw

    How to Calculate ROAS in Google Ads (And Why It’s Important) https://youtu.be/CWAtMr_ujYE

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯 The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    6 min
  • What We've Learned About Effective Client Management

    Kasim sits down with Regina and Caden as they share everything they learned in client management that helped them become effective client managers (and hopefully, it can help you, too).

    This includes the biggest mistakes they made as client managers, why it's a lose-lose situation if the client drives the strategy, and so much more!

    0:00 What we've learned about effective client management

    02:21 Know your client well – you're their ambassador!

    07:16 Why the initial month is crucial in effective client management and using metaphors to help clients easily understand the process

    12:21 You have to step up, earn your client's trust and drive

    13:00 What not giving client updates in a timely manner taught us

    14:20 Always underpromise but overperform

    16:45 Match your client's energy

    19:45 Don't sell a service you don't know what to do

    Related Videos:

    ❌ ✅ Making Mistakes Work for You With Steve Liberati of Steve's Paleo Goods: https://youtu.be/BXPF-zlUT_I

    💪 The Ideal Team Structure for Google Ads Management: https://youtu.be/d3COKxxHt3I

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU

    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯 The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    19 min
  • Why Scaling Campaigns Can Become Costly

    Regina explains why your CPA increases and your ROAS decreases when you increase your budget. She also shares when you should take action and what actions you can take.

    Scaling your campaigns by increasing your spend isn’t all about growth. Like all things that are growing, growing pains are inevitable.

    While growth pains can’t be avoided while scaling your campaigns, Regina helps you understand why this is happening, why it’s doing more good than bad for you and your business, and the steps you can take so you can easily transition into scaling your campaigns.

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    10 min
  • The Key Takeaways From Google’s Marketing Live Keynote 2022

    In this episode, Kasim recaps the highlights from Google Marketing Live 2022. He shares the updates he looks forward to and how these can affect advertisers and agencies.

    00:00 The key takeaways from Google's Marketing Live Keynote 2022

    02:52 Asset library

    03:51 Attribution insights

    05:31 Privacy and measurement

    09:06 Intuitive shopping

    11:52 See competitor’s stronger offers


    Watch the Google Marketing Live 2022 here: https://youtu.be/Cq6aek2MCfI


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    14 min
  • You Can Now See Your Performance Max Campaign Placements!

    Here's where Google hid the placement reports that show where your Performance Max campaigns were served and the number of impressions they've received.

    Kasim also shares how you can use the placement reports as additional data to help you make informed decisions in scaling your Google Ads Performance Max campaigns.


    Find or create placement reports for your Performance Max campaigns:https://bit.ly/39J0uYU


    Related Videos:

    😱 PROOF That Google Is Withholding Essential Data From Certain Users: https://youtu.be/l9ZGKSU25-Y

    🥷 Hacking Google Ads Performance Max: https://youtu.be/AlMRXaVTJ-Q

    🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data: https://youtu.be/aG9QNQdgRhs


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads #googleperformancemax #googleadsperformancemax

    8 min
  • How Long Will Performance Max Take To Start Working?

    With the introduction of Performance Max, the 90-day guideline for a campaign to be fully optimized no longer applies (in most cases). Kasim shares how long it takes for your Performance Max campaigns to start working, and what you should and shouldn't do before the learning phase.

    The 90-day guideline meant that we would typically have enough data to know whether or not the campaign would work long term.

    While there are inconsistencies with Google's statements on how long it takes for PMax campaigns to work, Kasim shares the official slides from Google with the information, backed up by our experience in running and studying numerous PMax campaigns.

    Hopefully, this episode will help you set expectations when running new Performance Max campaigns and will reduce losses from making edits on your campaign prematurely even before the learning phase is completed.

    00:00 How long will Performance Max take to start working?

    00:52 Because of Performance Max, now there’s no timeline!

    02:18 Google wants 4-6 weeks for learning

    05:32 What Google Ads Help says right now on the learning process

    07:15 A failed PMax campaign experience

    10:32 Performance Max is hard for R&D businesses



    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    14 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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