The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • How to Scale a Performance Max Campaign | PPC Talks

    In the second episode of PPC Talks, Usama and Efe share effective ways to scale a Performance Max campaign aside from increasing your budget. This includes the supplementary campaigns to run with PMax campaigns, thinking outside of the box when creating asset groups and audience signals, and many more!

    A question from one of our awesome subscribers is the inspiration for this video. We appreciate all the support you guys have given our channel and we’d love to hear more from you! 💚


    If you want to know more techniques and secret strategies for successful campaigns, you can ask Kasim and John directly in our Weekly Live Q&A Session.

    Catch them live every Friday at 1 PM PST.


    Watch Kasim and John reveal how you can use the Stair-Step Method to scale your Performance Max campaign in last week's 1-hour session, here: https://youtu.be/oP4JmGyBKCg


    00:00 How to Scale a Performance Max Campaign with the best Google Ads strategists

    01:12 When to increase your Performance Max budget to scale your campaign

    03:15 Supplementary campaigns to run with Performance Max campaigns

    06:49 The importance of website optimization when scaling your PMax campaigns

    08:19 Other factors to consider when creating asset groups and audience signals

    10:38 Use your Performance Max insights tab data to find more of the right audiences


    Related Videos:

    💯 Performance Max Campaigns - Insights Tab Fully Explained!

    https://youtu.be/S0M1CQ8y5oY

    🤔 Understanding Performance Max Listing Groups:

    https://youtu.be/q817sWIQVoE

    🤯 Introduction to Performance Max Asset Groups:

    https://youtu.be/7ohLv4YvV1w

    💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!

    https://youtu.be/UGa79blLUEc

    🥷 Hacking Google Ads Performance Max:

    https://youtu.be/AlMRXaVTJ-Q

    🔋 Optimize Google Ads Performance Max Campaigns Using Smart Shopping Campaign Data:

    https://youtu.be/aG9QNQdgRhs

    ❗️ Important Performance Max Update – Focusing on New Customers Only:

    https://youtu.be/Vv_-oO7Bbnk


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    13 min
  • Before Building a Google Ads Performance Max Campaign: Prerequisites | Livestream Replay

    Missed the Live Q&A Session? Catch Kasim and John every Friday at 1 PM PST on YouTube as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

    Join this channel to get access to perks, including the Live Q&A member chat:

    https://www.youtube.com/channel/UCKuk...

    For now, you can watch the replay where Kasim and John share the must-haves before launching a Performance Max campaign, when to increase your budget in PMax, and many more answers to optimize your Google Ads Performance Max campaigns.

    00:00 Weekly Live Q&A to scale your business with Google Ads Performance Max

    01:29 Would you start running Performance Max directly on new accounts?

    04:00 Prerequisites for launching effective Performance Max campaigns

    11:27 PMax ad spend for campaigns replacing Smart Shopping

    13:07 Long sales page vs Shopify product page

    16:03 Can you pull your Performance Max listing groups metrics?

    17:15 Advantages and disadvantages of having one product per asset group

    20:22 Does Performance Max take from Smart Shopping?

    23:11 Factors to consider when running PMax for lead generation

    26:03 Should you switch your successful Smart Shopping campaigns to PMax manually?

    30:56 What to do if Performance Max is crushing on YouTube but failing on Search

    31:34 Should you have a brand campaign?

    34:52 Why your DSA campaign with PMax isn't getting impressions

    35:38 Google Analytics vs GA4

    38:00 Adding secondary conversion events for clicking/viewing various page elements

    41:21 Recommended product segmenting in PMax for an eCom fashion brand

    44:16 When to cut back spend for an underperforming PMax campaign

    45:23 When to turn on Final URL expansion in Performance Max

    47:22 Why ClickCease doesn't work against bot traffic in PMax for lead generation

    48:55 How to introduce sales assets (events) in Performance Max

    50:50 Workarounds on PMax subdividing products to 1000

    52:33 Will running a DSA campaign with tCPA help Performance Max?

    54:15 the best way to use the top performing audience segments insights

    55:42 Running a remarketing campaign in addition to PMax even if you're targeting new customers

    57:27 Does adding a promotion extension reset the learning phase and do they work in PMax?

    59:05 The best performing audience signals

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    1 hr 2 min
  • 2 Secrets to Selling Google Ads Services

    Selling PPC isn't hard! You just need to know two things...

    🔔 SUBSCRIBE for more videos:

    https://www.youtube.com/channel/UCKuk...


    --------------------------------------------------

    Related Videos:


    Why isn't my Google Ads campaign performing?! - https://www.youtube.com/watch?v=oqkCr...

    6 sneaky ways to use paid traffic to steal from your competitors - https://www.youtube.com/watch?v=8xKAA...

    How to calculate your profit inside of Google Ads - https://www.youtube.com/watch?v=Y-tt-...


    Google Ads Playlist:

    https://www.youtube.com/watch?v=H35uj...


    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.


    If you're looking for the best PPC strategies, tutorials, tips, tricks, hacks, best practices, and REAL case studies, all built around teaching you how to grow your business, you are in the right place!


    Don't forget to Subscribe!


    WOULD LIKE TO WORK WITH US?

    Visit our website to get to know us better and sign up for Free Action Plan - https://bit.ly/sol8-home


    ⬇️ You can find us here ⬇️:


    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutionseight

    LinkedIn: https://www.linkedin.com/organization...

    14 min
  • Battle Royale: Should You Run Multiple Performance Max Campaigns?

    Kasim battles it out with our Google Ads strategists on what's better: running one Performance Max campaign with multiple asset groups or running multiple Performance Max campaigns.

    In this video, you'll learn when you should run one or multiple Performance Max campaigns, the pros and cons of each, how to fix the remarketing issues in PMax, and so much more!

    Related Videos:

    🤯 Introduction to Performance Max Asset Groups:

    https://youtu.be/7ohLv4YvV1w

    🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU

    🤐 Did Google Just Lie to Us About How Audience Signals Are Used in Performance Max?

    https://youtu.be/DMFevQA4P8M


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    24 min
  • PROOF That Google Is Withholding Essential Data From Certain Users

    We've seen Google prioritize some accounts when rolling out new features, that's normal. But this is the first time we've seen Google giving different rights to different users in the same account. Could this mean Google gives preferential treatment to specific users or agencies? Where does that leave advertisers who run their own ads? Listen to this episode to learn more.

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    6 min
  • PPC Talks - Performance Max Campaigns

    New content alert! Because you asked for more of our amazing Google Ads strategists, here they are with their own talk show, "PPC Talks!" Hear the best Google Ads strategists in the world share the most effective marketing strategies, tips, tricks, and guides to help you reach your business goals.

    In the first episode of PPC Talks, Efe and Usama talk about what you need to know when running Google Ads Performance Max campaigns.

    This includes what PMax, their approach and SOPs, the supplementary campaigns to run for effective PMax campaigns, and so much more.

    00:00 PPC Talks about Performance Max campaigns

    01:23 What is Google Ads Performance Max and how did it change the advertising game?

    03:46 The best practices in setting up a Google Ads Performance Max campaign

    08:20 How PMax behaves on its own and with other campaigns

    12:31 PMax features were hoping for in future updates

    15:09 Is PMax the end of Google Ads agencies?

    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Related videos:

    🎁 Performance Max Update! A Gift From the Google Gods: New Customer Acquisition ONLY: https://youtu.be/Ed3IughJmlU

    🧠 Internal Debate on Performance Max Audiences With the Solutions 8 Google Ads Strategists: https://youtu.be/y0g3CiTWfQ8

    🤯 Introduction to Performance Max Asset Groups:

    https://youtu.be/7ohLv4YvV1w

    💯 New Internal Performance Max Strategy Too Good Not to Share Publicly!

    https://youtu.be/UGa79blLUEc


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    15 min
  • Neil Patel Is WRONG About Performance Max and How It's Increasing Google's Revenue by 24%

    In Neil Patel's blog which promises to provide everything you need to know about Performance Max campaigns, there are some statements we disagree with. This includes their claim that "PMax is perfect for people who don’t have the time or knowledge to optimize their own campaigns."

    If there's one thing we hope one has learned from our episodes on PMax, it's that they're harder to optimize than the other campaigns.


    Plus Google reported $68 billion in revenue in the first quarter, with $39 billion from Search and Ads. Performance Max campaigns are one of the key revenue drivers in Search, which is up 24%. Here are the main points from Google's Q1 earnings call and how these may affect Google Ads advertisers and agencies.


    Performance Max Campaigns Driving Growth In Google Ads Revenue: https://www.searchenginejournal.com/p...


    Neil Patel's blog on Performance Max:

    https://neilpatel.com/blog/performanc...


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    8 min
  • Google Killed AI-Generated Content, Don’t Let It Kill Your Campaigns!

    If you're using GPT-3 and other content generators, this might be the time to revisit Google's Webmaster guidelines and review if your usage of AI-generated content is preventing your site from showing up in results on Google.com or any of Google's partner sites.

    In an episode of the Google Search Central SEO office-hours hangout, John Mueller, Google's Search Advocate, took a stance against AI-generated content.

    John said that content from GPT-3 and other content generators are still considered AI-generated content and would still be classified as spam. And all the information has been laid out in the Webmaster guidelines from the beginning.

    As per the Google Search Central, AI-generated content include, but are not limited to:

    - Text that makes no sense to the reader but which may contain search keywords.

    - Text translated by an automated tool without human review or curation before publishing.

    - Text generated through automated processes, such as Markov chains.

    - Text generated using automated synonymizing or obfuscation techniques.

    - Text generated from scraping Atom/RSS feeds or search results.

    - Stitching or combining content from different web pages without adding sufficient value.

    Google says it classifies AI-generated content as ‘spam’: https://thenextweb.com/news/google-sa...


    Google SEO office-hours from April 1, 2022: https://youtu.be/Yx997SsiYlw


    Webmaster guidelines: https://developers.google.com/search/...


    Google's definition of automatically generated content:

    https://developers.google.com/search/...


    Jasper - AI writing assistant pricing:

    https://www.jasper.ai/pricing



    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    #googleads

    6 min
  • Get Your Performance Max Campaigns Back on Track Without Going Back to Square One | Livestream Replay

    Here's the replay from this week's Live Q&A Session? You can catch Kasim and John every Friday at 1 PM PST as they answer everything you want to know about Google Ads, especially on Performance Max campaigns - strategies, secrets, guides, and so much more! See you next week! 💚

    Join this channel to get access to perks, including the Live Q&A member chat:

    https://www.youtube.com/channel/UCKuk...


    For now, you can watch the replay where they share how to steer your PMax campaign back in the right direction without starting from zero, how PMax is driving massive amounts of profitability for Google, and many more!


    • Weekly Live Q&A to scale your business with Google Ads Performance Max
    • The recommended time for having tCPA/tROAS off before getting back when scaling
    • The impacts of Performance Max on Google
    • How to optimize Performance Max using Google Analytics
    • Bidding for customers in Performance Max
    • How your attribution model affects PMax
    • Is Customer Match a good thing for PMax?
    • Update on the Performance Max learning phase: it's not 90 days anymore!
    • Enhanced conversions for lead generation campaigns
    • Turning off asset groups with 3000 impressions but no clicks
    • Solutions 8 private community update!
    • Discover how Save IT In Ukraine can help you with your business today: https://saveit.in.ua/
    • Performance Max for eCommerce
    • How to steer your PMax campaign back in the right direction without starting from zero
    • Scaling your PMax campaigns with the best practices for asset groups, audience signals, listing groups, etc.
    • Watch out for John's video about why you want brand inside PMax


    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max?

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    1 hr 2 min
  • Should You Run Brand Campaigns with Performance Max?

    Why should I run a Brand campaign when I'm meant to get those clicks anyway? My Performance Max campaigns already show my brand name, so wouldn't that eliminate the need for brand campaigns? Aren't brand campaigns only useful for big businesses? — These are just some of the questions Kasim battles out with John to help you understand why brand campaigns are essential with Performance Max.

    After thorough data gathering and analysis, John presents three accounts in different industries to show how bidding on your brand while running PMax campaigns can help build brand awareness and increase new customer revenue, and so much more!


    • The Importance of running Brand campaigns with Performance Max campaigns
    • Why should I pay for people who are already searching for my brand?
    • Performance Max campaign increases brand awareness
    • Gaining $25,000 conversion value and 6,000% ROAS in brand with PMax
    • PMax campaigns include your brand so why will you still run a proactive brand campaign?
    • What happens when you're not running a brand campaign with PMax?
    • But wait! Bidding on my brand name will just increase cost, right?
    • How much are you willing to pay to impress on the right audience?
    • If I bid on my brand, will it hurt my SEO?
    • If I'm a small business owner, should I ignore brand and focus on new customer acquisition?
    • How the attribution model affects your brand conversions


    Related Videos:

    Why You Absolutely MUST Run A Brand Campaign in Google Ads: https://youtu.be/SMH0z387w48

    Help! My Competitor Is Bidding on My Brand Name in Google Ads: https://youtu.be/S69ZReN1b48

    Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns: https://youtu.be/VnTzcTGJHcc

    🎯 Why Branding Is Critical for Google Ads Success With The Brand Doctor: https://youtu.be/6TObJghYVnQ



    🤖🦾🦿 The Ultimate Guide to Google Ads Performance Max for 2022 (Part 1-3): https://youtu.be/oXoFn7dUvL8

    https://youtu.be/_mOv9_qrtpg

    https://youtu.be/syadgcDVntU


    Want to learn more about Google Ads Performance Max? Here's the link to all our PMax guide videos:

    https://youtube.com/playlist?list=PLp...


    🧐 Do You Have What It Takes to Be John Moran’s Right Hand? If So, We Need Your HELP! https://youtu.be/4Kcf-IHVbAw


    🔎 Other Job Opportunities at Solutions 8 - Client Managers, Google Ads Specialists, and Strategists:

    https://youtu.be/9TziUBrF_hs

    Apply here: https://sol8.com/apply/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/



    Join this channel to get access to perks:

    https://www.youtube.com/channel/UCKuk...


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here: https://www.youtube.com/channel/UCKuk...

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We've demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in our STEP-BY-STEP Google Ads Course: 👉 https://youvsgoogle.com/

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home

    ⬇️️ You can find us here ⬇️️:

    Website: https://bit.ly/sol8-home

    Twitter: https://twitter.com/solutions_8

    Facebook: https://www.facebook.com/solutions8llc

    LinkedIn: https://www.linkedin.com/organization...

    36 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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