The Google Ads Podcast

Let’s get back to basics. In this video, Jonathan Paquin, one of our Meta Ads Account Managers, talks about:

- The crucial three-level structure of Meta Ads campaigns

- How to select the right objectives for eCommerce success

- Advanced audience targeting techniques, including custom and lookalike audiences

- The power of creative elements in driving ad performance

- Smart budget allocation strategies across campaign and ad set levels

- Tips for optimizing ad placements for maximum impact

- How to leverage Facebook's algorithm for broad vs. narrow targeting

- Effective testing strategies for new creatives and audiences

- Aligning your Meta Ads and Google Ads strategies for a cohesive marketing approach

0:00 - Introduction

0:53 - Objective selection and optimization for eCommerce

2:58 - Audience targeting and custom audiences

5:26 - Placement selection and optimization

14:18 - Creative importance and testing strategies

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

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Is Google price-fixing? Does Google’s algorithm control your ad spend?

Watch this video as John Moran uncovers the truth behind Smart Bidding. Learn strategies to improve your advertising performance!

Key insights include:

- How Smart Bidding might be favoring warm traffic over cold, affecting your new customer acquisition

- Why manual bidding could potentially unlock better performance and reach

- How Google determines when and how to bid based on advertisers' goals and targets

- The surprising reason behind dwindling in-app performance

- How to potentially bring RLSA back into play for improved results

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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Are you looking for practical tips on campaign structure, budget allocation, and audience segmentation?

In this video, our Meta Ads Account Manager, Nick Ewing, shares top-of-the-funnel traffic strategies that will help you improve your campaign performance.

Watch this video to learn:

- How to allocate budget across different funnel stages (top, middle, bottom) and campaign types

- Specific audience targeting strategies for more precise and effective ad delivery

- How to structure campaigns to avoid audience overlap and manage ad frequency

- Creative approaches for different funnel stages, including carousel ads and dynamic product ads

👉 Want to increase your visibility and attract new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

0:00 - Intro

1:37 - The 3 top-of-the-funnel campaigns, including audience targeting and exclusions

2:34 - Audience segmentation and creative approaches

4:58 - How dynamic product ad campaigns fit into the overall marketing strategy

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

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 / solutions8llc  

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Accurate backend data on product margins and profitability is crucial for making informed decisions about which products to promote in your paid traffic campaigns. Without it, you could be wasting ad spend testing products that aren't profitable.

That's why it is important to know your backend numbers. This will allow you to prioritize pushing high-margin products first rather than just the best-selling products.

In this video, our account manager, Joshua Rugg, and Google Ads strategist, Caden Thompson, discuss the importance of backend data and how it can improve your profitability and help you become more efficient in using advertising budgets.

0:00 - Intro

3:24 - The importance of of backend data in decision making

6:55 - Strategies for increasing profitability

12:03 - Scaling recommendations

14:31 - Key takeaways

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

How do you know the viability and scalability of your business? Which metrics should you use to be able to justify your marketing spend, predict customer value, and optimize your acquisition strategy for long-term success?

In this video, Usama Khan talks about the importance of CAC, nCAC, and LTV, and shares real-world examples of how to calculate and interpret these crucial metrics. You'll learn:

- The difference between Customer Acquisition Cost (CAC) and New Customer Acquisition Cost (nCAC)

- How to calculate Lifetime Value (LTV) and why it's critical for your business

- Using Shopify's customer cohort analysis to derive actionable insights

- How these metrics apply to different business models (e.g., subscription vs. one-time purchase)

- Balancing acquisition costs with expected customer value

- Making informed decisions even with limited data

Whether you're running an eCommerce store, a subscription service, or any customer-focused business, this video will give you the tools to make data-driven decisions that can significantly impact your bottom line.

Usama breaks down complex concepts into easy-to-understand examples, making this essential viewing for anyone looking to grow their business strategically.

0:00 - Introduction to CAC, nCAC, and LTV metrics

2:54 - Understanding LTV and its relationship to acquisition costs

6:00 - Using Shopify's customer cohort analysis for metric calculation

9:59 - Limitations and practical applications of these metrics

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8 

Flowboost Labelizer allows you to have different labels based on the performance of your products. Instead of manually moving your product, you can assign custom labels and automatically move products across all your campaigns.

Watch this video to learn how to automate product segmentation, improve ROAS, and gain more control over your campaigns. Our Senior Google Ads Strategist Colby Doyle dives deep into the ins and outs of Flowboost Labelizer.

- How Flowboost Labelizer works and how to set it up for your campaigns

- Discover strategies for using performance indexes to optimize your Shopping campaigns

- Master the art of using custom labels for seasonal collections and more

- Hear our experts discuss their experiences and best practices for using Flowboost Labelizer

0:00 - Introduction

3:00 - Setting up the script

6:30 - How to use performance indexes

11:00 - Using additional custom labels for further product segmentation

17:00 - Best practices for using Flowboost Labelizer

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8 

Seasonality bid adjustments are used to account for expected changes in conversion rates during specific time periods, like sales or holidays. Making bid adjustments allow you to tell the algorithm to expect changes in performance, so it can adjust bidding strategies accordingly.

Without proper adjustments, you might miss opportunities during high-converting periods or waste budget during low-converting periods.

In this video, our Specialists Manager, Glen Wilson, shows you when and how to handle seasonal fluctuations in ad performance by setting up your bid adjustments in Google Ads.

0:00 - Introduction

1:57 - How to create a seasonal bid adjustment in Google Ads

5:25 - Setting up a bid adjustment for an expected increase

7:48 - Creating a bid adjustment for an expected decrease

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8

Need actionable advice and best practices for setting up and managing Meta Ads campaigns? Watch this video to discover tips for running more effective Meta Ads (Facebook) campaigns, particularly focusing on top, middle, and bottom funnel approaches.

In this video, one of our Meta Ads Account Managers, Jonathan Paquin, talks about:

- Why going for conversions right off the bat might be your best bet

- How Meta's AI is secretly moving people through your funnel (even when you don't know it!)

- The smart way to test your creatives without burning through your remarketing audience

- Sneaky pitfalls to avoid when structuring your campaigns

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

00:00 - Introduction

01:38 - Meta's AI and data capabilities

03:44 - Creative testing strategies

05:34 - Pitfalls of traditional funnel strategies

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies. Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

Looking to optimize your cross-platform advertising strategies and improve overall marketing performance? This video provides valuable insights into creating a cohesive cross-platform advertising strategy.

In this video, one of our Meta Account Managers, Jonathan Paquin, talks about:

- The key differences between Google and Meta advertising

- Understanding the marketing funnel: Top, Middle, and Bottom

- Strategies for aligning ad content across platforms

- Leveraging the strengths of each platform

- Tips for optimizing campaigns based on performance data

- Approaches for different client scenarios

👉 Want to increase your visibility and attract more new customers through Meta Ads? Go to https://sol8.com/meta-ads-management/

00:13 - Introduction

01:15 - Differences between Meta and Google ads

02:13 - Meta's user information and targeting capabilities

03:05 - Meta's suitability for certain products and services

03:40 - Social proof and engagement on Meta

04:12 - Visual aspects and brand storytelling on Meta

05:08 - Targeting capabilities comparison

05:38 - Market readiness and funnel stages recap

06:11 - Strategy for aligning Google and Meta ads

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

Struggling to get clicks at a reasonable price? We get it. Finding the optimal cost per click (CPC) for your Search campaigns can be challenging.

There are a lot of factors that can stop you from getting low CPCs: high competition, limited keyword relevance, low quality score. Not to mention, Google is always maximizing their revenue, which influences your campaign performance.

In this video, John Moran, Glen Wilson, and Usama Khan discuss the strategies you can use to find the “sweet spot” and get low, cheap clicks while maximizing your ad spend efficiency.

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC and digital marketing agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

🖥️ Keep in mind that the digital marketing industry—and the Google Ads platform especially—is continually evolving and adding (or removing) tools and capabilities. Though we do our best to keep our content relevant, some older content may no longer apply to your current campaigns.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc