The Google Ads Podcast

In this two-part series, John Moran shares how he uses Edgemesh to optimize Google Ads performance. He walks us through what metrics to look at, how he analyzes those metrics to determine which products are performing the best or worst, and more. Listen to this episode to learn how to use Edgemesh to make informed decisions to improve your campaign performance.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Using Only Target ROAS Bidding for Standard Shopping Campaigns:   

 • 💣 Using Only Target ROAS Bidding for ...  

💰 Consistent Profits for Over 15 Months Using the Facebook Matrix Method:   

 • 💰 Consistent Profits for Over 15 Mont...  

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   

 • 🚀 Measuring Ad Success: Key Business ...  

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

0:00 Intro

0:23 How to Use Edgemesh to Analyze and Optimize Google Ads Campaigns Part 1

4:19 Metrics to analyze on Edgemesh

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

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👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

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Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

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John Moran analyzes an account that has a 40% decline in traffic and 81% drop in sessions by socials. He dives into the account to figure out what’s causing the declines. He also discusses why running Performance Max campaigns and Meta Ads for this particular business might be causing more harm than good, the potential risks and benefits of different advertising strategies, including the importance of balancing profitability and scale. He then suggests alternative strategies and where to focus on to achieve business growth. Listen to this episode to learn more.

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   

 • 🚀 Measuring Ad Success: Key Business ...  

💸 Google Ads Problem: Low Sales Volume of Luxury Products:   

 • 💸 Google Ads Problem: Low Sales Volum...  

0:00 Intro

0:19 When Performance Max with Meta Ads Might Be a Bad Mix for Your Advertising Efforts

6:50 Decline in new customers

13:27 Strategies recommended by John

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

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 / solutions8llc  

LinkedIn:  

 / solutions-8  

As a Client Manager for Google Ads, we shouldn't just think about what happens inside of the dashboard, instead, we should put on that CMO thinking cap and think about a customer's journey. We turned what our client thought was going to be an eCommerce-focused campaign into a lead generation-focused campaign. Listen to this episode as Carmen Lee, our Senior Client Manager, explains why the team came up with strategy and how it was beneficial for the client.

0:00 Intro

0:20 🔥 Maximizing Google Ads in Your Customer Journey to Boost Sales

3:19 Smart Campaigns & Dynamic Search Ads

5:42 Competitor Campaigns

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

🤝 What We've Learned About Effective Client Management:   

 • 🤝 What We've Learned About Effective ...  

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

John Moran shares his strategy of using Target ROAS bidding exclusively for Standard Shopping campaigns. He explains how he does this, how to use it with new accounts, his confidence in applying tROAS, and more.

Guide to Google Ads Bidding Strategies:   

 • Guide to Google Ads Bidding Strategies  

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:09 Using only Target ROAS Bidding for Standard Shopping Campaigns

3:58 Discussion on market competition, brand protection, and adjusting bidding strategies accordingly

10:20 Confidence in applying tROAS

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

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LinkedIn:  

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#googleads #digitalmarketing #googleadsbestpractices #ppc

Joshua Rugg, one of our amazing account managers, shares the business metrics you should pay attention to to boost your revenue. He represents this through a chicken laying golden eggs, the chicken representing your business, and the eggs symbolizing revenue. He emphasizes the importance of a more holistic approach to what and how to feed your chicken so it lays more golden eggs. Listen to this episode to learn more.

Related videos:

What Is Your ROAS.... Really?   

 • What Is Your ROAS.... Really?  

🤯 How to Measure Success in Google Ads Part 1: A High ROAS Doesn’t Always Equal Success:   

 • 🤯 How to Measure Success in Google Ad...  

📉 ROAS Is Shrinking: Here’s What to Do About It:   

 • 📉 ROAS Is Shrinking: Here’s What to D...  

💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

 • 💣 The Secret to Google Ads Success: M...  

💣 FREE Media Efficiency Ratio (MER) Tracking Sheet:   

 • 💣 FREE Media Efficiency Ratio (MER) T...  

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

In this episode from our internal training, John Moran examines a Google Ads account struggling with low sales volume. The business sells luxury jewelry in a competitive market. Listen John in action as he analyzes the account and suggests future strategies to improve lead volume and sales.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

💣 Google Ads Lead Generation Problems: Low Lead Volume and Slow Lead Follow-up:   

 • 💣 Google Ads Lead Generation Problems...  

🚀 Measuring Ad Success: Key Business Metrics Beyond CPA and ROAS:   

 • 🚀 Measuring Ad Success: Key Business ...  

0:00 Intro

0:23 Google Ads Problem: Low Sales Volume of Luxury Products

4:22 Pushing high AOV products

9:30 Analyzing social media presence and competition

12:17 Traffic platform evaluation and future strategy

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

Caden explains the #1 issue with marketing—attribution. He dives into what to look for to solve the age old question of tracking the effectiveness of your marketing efforts, how attribution has evolved, and the future of marketing. He also shares his strategies and knowledge so marketers can understand the issue better so they can make informed decisions without solely relying on attribution tools.

Related video:

🔥 How to Solve the Google Ads Attribution Problem Caused by Performance Max:   

 • 🔥 How to Solve the Google Ads Attribu...  

0:00 Intro

0:18 How to Solve the Number One Marketing Issue

2:59 Losing third-party attribution cookies

6:46 Omnichannel and the crossover nightmare

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

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 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

Learn how to determine if your email marketing campaigns are successful—the key metrics to analyze, where to check those metrics in Klaviyo, what to compare them with, and more.

Our Specialists Manager, Glen Wilson, and our Facebook Ads and Klaviyo expert, Dan Nikas, dives deep into an account with 44% of revenue attributed to email marketing to show you how to analyze your email marketing campaigns and use those data to optimize your strategy for success.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:25 Key Metrics to Measure for Email Marketing Success

5:35 Checking your attributed revenue

9:55 Reviewing the top performing flows and metrics

13:42 Industry information section

20:45 There isn’t a universal standard for metrics

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

Valentina Gutierrez, one of our dedicated Account Managers, shares why you should be cautious when optimizing search terms, especially when negating search terms.

Listen to this episode as she shows how filtering out specific search terms can negate too many and affect the Shopping and PMax campaigns. She also shows you how she figured out the mistake and improved the performance of the Google Ads account.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

0:00 Intro

0:24 Search Term Clean-Up: Avoid This Mistake!

5:01 How the mistake affected the Google Ads campaigns

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter:  

 / solutions_8  

Instagram:  

 / solutions_8  

Facebook:  

 / solutions8llc  

LinkedIn:  

 / solutions-8  

#googleads #digitalmarketing #googleadsbestpractices #ppc

Learn how John analyzes lead generation challenges in Google Ads and recommends ways to address them. In this clip from the Solutions 8 internal training, John addresses a client's concern with lead volume and explores various strategies. He even goes beyond Google Ads strategies and checks the client's website, leads forms, tracking, and follow-up team to check for optimization opportunities.

John also highlights the importance of working together with clients and. holding them clients accountable for handling leads effectively, especially when you did everything you could as a client manager. He also touches on why you should manage client expectations and optimize ad spend based on actual lead performance and the client's capability to follow up on leads. Listen to this episode to learn more.

Learn about the Solutions 8 Digital Marketing Services here: www.sol8.com/digital-marketing-services

Related videos:

🔥 The Most Important Conversations To Have With Lead Gen Clients:   

 • 🔥 The Most Important Conversations To...  

💰 Google Ads Strategy Using AI To Outrank The Biggest Competitors:   

 • 💰 Google Ads Strategy Using AI To Out...  

🧐 What to Do if Your Google Ads Campaign Is Not Converting on Cold Terms - Part 1:   

 • 🧐 What to Do if Your Google Ads Campa...  

0:00 Intro

0:18 Solving Google Ads Lead Generation Problems

4:13 Focusing on what works

7:58 Aligning your marketing efforts with the capabilities of the client's team

👉 Get free guides, templates, SOPs, checklists, and worksheets to help you grow your business: https://sol8.com/free-stuff/

👉 Get our latest content every Monday, straight to your inbox. Sign up for our newsletter: https://sol8.com/newsletter/

👉 Join our You vs. Google Mastermind to get exclusive access to weekly calls and Q&A sessions, insider resources and training, and a private Slack group: https://youvsgoogle.com/

🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

Sign up for a FREE Action Plan today: https://sol8.com/ap/

Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

--------------------------------------------------

Connect with Kasim here: https://smartlink.metricool.com/publi...

⬇️️ You can find us here ⬇️️:

Website: https://sol8.com/

Twitter: / solutions_8

Instagram: / solutions_8

Facebook: / solutions8llc

LinkedIn: / solutions-8

#googleads #digitalmarketing #googleadsbestpractices #ppc