The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • The Most Effective Facebook Top-Of-Funnel Campaign Setup Using the Solutions 8 Matrix System

    Learn how to set up the most effective Facebook Top-of-Funnel (ToF) campaign with Glen and Dan.

    Our Specialists Manager, Glen Wilson, sits down with our Facebook Ads and Klaviyo expert, Dan Nikas, to share how the power of the Solutions 8 Matrix System can optimize your Facebook ToF campaigns for success.

    Discover how the matrix can help boost your audience targeting, ad content, and engagement strategies to drive awareness and warm leads. With real account examples and expert advice, discover how this strategic approach to Facebook ads is a game-changer in the world of digital marketing.

    Related videos:

    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   

     • 💰 Maximizing Profits with the New Sol...  

    🔥 The 7-Step Email System Working with Meta and Google Ads:   

     • 🔥 The 7-Step Email System Working wit...  


    More videos on Meta + Klaviyo + Google Ads Marketing:   

     • Meta + Klaviyo + Google Ads Marketing  



    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    0:00 Intro

    0:18 The Most Effective Facebook TOF Campaign Setup Using the Solutions 8 Matrix System

    5:18 Setting up ToF campaigns with the Facebook eCommerce Ads Matrix

    11:14 Ad account examples and case studies

    18:33 Allowing the algorithm decide ad budget allocation

    24:01 What to look forward to in the next video

    27:03 Bloopers



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    22 min
  • Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

    Eshan Desai, one of our dedicated client managers, is here to share the best practices for setting up conversion actions for eCommerce and lead generation accounts on Google Ads. He emphasizes the importance of accurate conversion tracking so you can make informed decisions and optimize your campaign performance.

    Eshan also differentiates primary and secondary actions and shares how to use enhanced conversions to provide additional data to Google Ads. Listen to this episode to learn more about the recommended conversion tracking methods for eCommerce and lead generation accounts so you can avoid missing out on important data.

    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...

    0:00 Intro

    0:13 Best Practices for Setting up Google Ads Conversion Actions for eCommerce and Lead Generation

    1:00 The importance of conversion tracking

    3:52 Primary and secondary conversion actions

    4:53 Enhanced conversions

    7:22 Best conversion tracking methods



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    10 min
  • Google Ads Success From Performance Max to Standard Shopping

    Joshua Rugg, one of our dedicated Client Managers, shows you an increase in sales with 26% decreased ad spend, 17% increase in conversions, and other outstanding performance metrics all because of the transition from Performance Max to Standard Shopping campaign. Discover the power of this transition, the pros and cons of each campaign type, and so much more, listen to this episode now.

    Related videos:

    🚀 Why I'm Moving Customers OFF of Performance Max:   T • 🚀 Why I'm Moving Customers OFF of Per...  

    💰 How We Doubled Revenue in Two Months by Switching From Performance Max to Standard Shopping:   h • 💰 How We Doubled Revenue in Two Month...  

    🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:   i • 🔥 Google Ads Strategy: Hypersegmentat...  



    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    0:00 Intro

    0:19 Google Ads Success From PMax to Standard Shopping

    2:30 The big issue with PMax

    5:22 Reviewing first time orders and customers



    💣 The Ultimate Guide to Google Ads for 2023:   s • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  i / solutions_8  

    Instagram:  s / solutions_8  

    Facebook:    / solutions8llc  

    LinkedIn:  d / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    8 min
  • How to Upload Your Shopify Customer List to Google Ads

    Discover how you can export customer lists from Shopify, format them, and upload them to Google Ads as a customer list with our amazing account manager, Frank Schaefer.

    Optimize your audience targeting and remarketing campaigns by uploading your Shopify customer list to Google Ads. Learn how to do this by Listening to this episode.

    Connect with Frank on LinkedIn:  

     / frankjschaefer  


    Related videos:

    🚀 FREE Resource 29,000+ Shopify Owners Read To Grow Their Shopify Stores:   

     • 🚀 FREE Resource 29,000+ Shopify Owner...  

    💰 Growing Your Shopify Business With By the Numbers:   

     • 💰 Growing Your Shopify Business With ...  




    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    0:00 Intro

    0:24 How to Upload Your Shopify Customer List to Google Ads

    3:17 Importing file as a spreadsheet

    6:39 Uploading the customer list on Google Ads

    10:48 Integration of customers lists with Klaviyo




    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    12 min
  • CallTrackingMetrics Integration with Google Ads and Google Analytics 4

    You asked and we listened! In this episode, Senior Client Manager Mel and our very own Call Tracking Metrics Specialists, Harsh, walk us through how to set up CTM with Google Ads.

    This integration is essential for businesses seeking to track and analyze the performance of their Google Ads campaigns in terms of generating phone calls. Mel and Harsh guide viewers through the step-by-step process of setting up CallTrackingMetrics with Google Ads to make sure there will be seamless tracking and optimization of call-based conversions. Listen to this episode.


    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...



    0:00 Intro

    0:20 Call Tracking Metrics Integration with Google Ads and Google Analytics for 2024

    2:11 Parameters

    4:36 Configure CTM: Buy Numbers

    9:58 Buying two numbers

    14:57 Tracking code installation

    19:11 Create conversion action on Google Ads

    25:21 Create automation trigger in CTM

    28:37 Integrate CTM and Google Ads

    33:32 Setting workflows

    38:59 Setting values: activities, scores, activity time

    44:37 Integration for an individual

    47:13 Connecting CTM with GA4

    49:44 Putting the tracking code on the website




    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    36 min
  • How to Create Custom Labels Using Google Merchant Center

    Learn about Custom Labels—what they are, why you should use them, and how to create them using Google Merchant Center and supplemental feed.

    In this episode, our dedicated account managers, Tressy Dsouza and Riddhi Raj, emphasize the importance of Custom Labels and how organizing and segmenting your product data with this feature can help your Google Ads campaigns succeed. Most importantly, they'll walk you through how to create Custom Labels using Google Merchant Center. Listen to this episode now.

    Related videos:

    ✏️ Update! Modify Feed Data Directly in Google Merchant Center:   

     • ✏️ Update! Modify Feed Data Directly ...  

    ⚠️ How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 1:   

     • ⚠️ How to Fix Disapproved Products an...  

    🆘 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 2:   

     • 🆘 How to Fix Disapproved Products and...  

    🚫 How to Fix Disapproved Products and Suspensions in Google Merchant Center Part 3:   

     • 🚫 How to Fix Disapproved Products and...  


    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    0:00 Intro

    0:20 Creating Custom Labels Using Google Merchant Center

    0:40 What are Custom Labels?

    3:41 Setting conditions

    8:47 Options to set up feed rules

    9:25 Creating custom labels using supplemental feed



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    12 min
  • Do THIS to Influence Your Customer’s Buying Decision

    In this episode, you'll discover two critical things you need to be able to write a powerful copy that influences your prospect's buying decision.

    Every time your prospects see your offer, you're always giving them a choice—your product or the competitors'.

    And while you can't directly control the decisions they make, you can influence the way they perceive your offer and increase the likelihood of making the sale.

    Listen to this episode as our Marketing Director, Bryan Caranto, helps you identify your product’s features and showcase the real benefit behind every feature, so you can influence your prospect’s buying decision…and make more sales.

    Download the free worksheet here: https://sol8.com/download-quick-and-e...


    Learn more about the Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    0:00 Do THIS to Influence Your Customer’s Buying Decision

    3:19 Don’t mistake features for benefits

    5:29 What are product/service benefits?

    6:30 Common benefit

    7:04 Personal benefit

    8:16 Meta benefit



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    11 min
  • Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

    Regina reveals her strategies to effectively lower cost-per-click (CPC) while increasing impressions for successful brand campaigns.

    Regina Bellows also emphasizes the significance of brand campaigns for your Google Ads success and how to protect your brand name from competitors by using the right bidding strategy for your business. Listen to this episode now.

    Learn more about the new Solutions 8 Digital Marketing Services here: https://sol8.com/digital-marketing-se...


    Related videos:

    💰 Why You Need Brand Campaigns With YouTube Ads:   

     • 💰 Why You Need Brand Campaigns With Y...  

    🤼‍♂️ John vs Kasim: The Importance of Brand Campaigns With Performance Max:   

     • 🤼‍♂️ John vs Kasim: The Importance of...  

    Pro-Tip! How to Stop Performance Max From Stealing From Your Brand Campaigns:   

     • Pro-Tip! How to Stop Performance Max ...  


    0:00 Intro

    0:18 Get the Biggest Bang for Your Buck in Brand Campaigns: Bidding Strategy to Lower the CPC

    3:58 Google Ads bidding strategy to use

    8:12 Monitoring the strategy results



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    9 min
  • How To Create Ads for Google TV

    In this episode, one of our amazing Google Ads Strategists, Caden Thompson, walks you through how to create ads for Google TV and YouTube. He also describes the use cases of these campaigns and shares strategies based on the current trends given that Google TV ads is a new campaign type. Listen to this episode now to learn more about how to successfully set up ads for Google TV and YouTube.

    Connect with Caden on LinkedIn:  

     / cadenthompson  


    Related videos:

    💣 John Explores Google TV Ads:   

     • 💣 John Explores Google TV Ads  

    💰 Why You Need Brand Campaigns With YouTube Ads:   

     • 💰 Why You Need Brand Campaigns With Y...  

    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   

     • 🚀 Cracking the YouTube Algorithm for ...  



    Solutions 8 Digital Marketing Services: https://sol8.com/digital-marketing-se...


    0:00 How To Create Ads for Google TV and YouTube

    3:03 Important settings

    5:23 Demographics and audience segments

    8:58 Current CPCs on Google TV



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    11 min
  • The Secret to Making Klaviyo Email Pop-Ups Work

    Discover the strategies behind making Klaviyo email pop-ups work effectively for lead generation and overall campaign success.

    Glen and Dan share how tailored Klaviyo email pop-up forms can significantly improve lead generation and customer engagement. They also discuss the importance of segmenting visitors based on their interests and needs and how to leverage Klaviyo alongside this to maximize your campaign efforts. Listen to this episode now.


    Learn more about the new Solutions 8 Digital Marketing Services, including marketing with Klaviyo here: https://sol8.com/digital-marketing-se...


    Related videos:

    🔥 The 7-Step Email System Working with Meta and Google Ads:   

     • 🔥 The 7-Step Email System Working wit...  

    💰 Maximizing Profits with the New Solutions 8 Services: Google Ads + Facebook Ads + Klaviyo:   

     • 💰 Maximizing Profits with the New Sol...  


    0:00 The Secret to Making Klaviyo Email Pop Ups Work

    3:26 Case Studies

    7:33 Using quizzes for segmentation and personalization

    10:09 Klaviyo email builds by Solutions 8

    14:11 Using segments as custom audiences


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    16 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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