The Google Ads Podcast

The Google Ads Podcast

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The Google Ads Podcast episodes

  • Google Ads Success Strategy: From $30K/Month to Six Figures With Performance Max

    In this episode, Senior Client Manager Mel is joined by Onkar from our Strategy team where they review what led to the success of their dropshipping client who went from barely making $30K a month to now consistently making six figures.

    Related videos:

    👣 Scaling Performance Max Campaigns With John’s Stair-Step Method - Live Q&A:   

     • 👣 Scaling Performance Max Campaigns W...  

    🔥 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns:   

     • 🔥 Google Ads Strategy: Hypersegmentat...  

    💰 Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months:   

     • 💰 Achieving 31% Google Ads Return On ...  


    0:00 Google Ads Success Strategy: From $30k/Month to Six Figures

    4:48 Trying different strategies

    11:44 Hypersegmentation

    16:31 Check shopify product data

    20:10 Social media, creatives, and other strategies

    25:16 Conclusion

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    23 min
  • The Basics of Competitive Analysis

    Explore the basics of competitive analysis in this easy guide. Learn from Regina Bellows, Executive Director of StarterPPC, on how to understand and succeed in a competitive environment. Watch this video now.

    Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit www.starterppc.com for more information.



    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  



    Related videos on the StarterPPC YouTube channel:

    The ROAS Shrink Is REAL:   

     • The ROAS Shrink Is REAL  

    13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   

     • 13% Profit Increase In The Off-Season...  

    Effective Conversion Goal Settings: Make The Algorithm Work For You:   

     • Effective Conversion Goal Settings: M...  




    0:00 The Basics of Competitive Analysis

    4:20 Analyzing your competitor’s product images

    6:45 Exploring the Google Ads Transparency Center for competitive analysis

    8:05 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    11:53 Importance of assessing and adjusting headlines in ads

    16:59 Keyword research



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    15 min
  • Youtube Will Become The Biggest Social Media Platform For Creator

    Kasim and Ralph discuss how YouTube has the potential to become the primary social platform for creators. They highlight the vast traffic on YouTube compared to the number of creators, emphasizing its untapped potential.

    They predict that YouTube will be flooded with creators this year, becoming a hub for various content types, including repurposing from other platforms. And as social media becomes more utilized as a search engine, YouTube could rise as a preferred choice for visual and informative content. Listen to this episode to learn more.

    Related videos:

    ⏳ Is It Too Late To Start a Podcast?   

     • ⏳ Is It Too Late To Start a Podcast?  

    📹 Why Every Business Needs a YouTube Channel: The Benefits of Video Marketing with Uzair Kharawala:   

     • 📹 Why Every Business Needs a YouTube ...  

    🚀 Cracking the YouTube Algorithm for a Successful YouTube Channel:   

     • 🚀 Cracking the YouTube Algorithm for ...  

    🚀 Unlocking YouTube Ad Success: Understanding Key Metrics for Growth:   

     • 🚀 Unlocking YouTube Ad Success: Under...  

    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   

     • 7 Astonishing Digital Marketing Predi...  


    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  

    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -  

     / perpetual_traffic  

    TikTok -  

     / perpetual_traffic  

    LinkedIn -  

     / perpetual-traffic  

    Twitter -  

     / ptraffic_pod  

    Web: https://perpetualtraffic.com/



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN

    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

    7 min
  • FREE Media Efficiency Ratio (MER) Tracking Sheet

    Senior Client Manager Mel reveals a Media Efficiency Ration (MER) tracking spreadsheet she uses with her clients who do not have Northbeam or another third-party attribution tool. She also shares how to track New Customer MER, and reviews some tools and reports in Shopify that she uses. Listen to this episode now.

    Download the MER tracking sheet here for FREE: https://sol8.com/download-free-media-...

    Related videos:

    💣 The Secret to Google Ads Success: Mastering Media Efficiency Ratio (MER):   

     • 💣 The Secret to Google Ads Success: M...  

    💰 How to Identify Your Top Conversion Path Using Northbeam:   

     • 💰 How to Identify Your Top Conversion...  

    🚀 Using Northbeam to Analyze First Click vs Clicks Only to Boost Omnichannel Marketing:   

     • 🚀 Using Northbeam to Analyze First Cl...  

    0:00 FREE Media Efficiency Ratio Tracking Sheet

    5:19 Using By The Numbers to calculate your new customer revenue

    7:26 Analyzing MER

    9:34 Analyzing Cohort Retention in Shopify

    12:37 Analyzing First-Time vs. Returning Customer Sales



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    12 min
  • Is It Too Late To Start a Podcast?

    Are you thinking about starting a podcast this year? Before taking the plunge, watch this insightful episode with Kasim and Ralph. They discuss if starting one is still worth the risk despite the growing number of podcasts, so check out this episode now so you can make an informed decision.

    Related video:

    🎧 How to Turn Your YouTube Channel Into a Podcast With Hector Santiesteban of Amplafy Media:   

     • 🎧 How to Turn Your YouTube Channel In...  


    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   

     • 7 Astonishing Digital Marketing Predi...  


    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  


    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -  

     / perpetual_traffic  

    TikTok -  

     / perpetual_traffic  

    LinkedIn -  

     / perpetual-traffic  

    Twitter -  

     / ptraffic_pod  

    Web: https://perpetualtraffic.com/



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    7 min
  • Achieving 31% Google Ads Return On Ad Spend (ROAS) Increase In 2.5 Months

    Regina Bellows reveals a successful Google Ads strategy that boosted Return On Ad Spend (ROAS) by 31% and improved Media Efficiency Ratio (MER), all in just two and a half months!

    Learn how the StarterPPC team allocated budgets between Standard Shopping and Performance Max campaigns and dived deep into the importance of tracking the MER to gauge campaign success. The strategy also involves focusing the algorithm on popular products to maximize effectiveness with a limited budget, and more. Listen to this episode now.

    Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit www.starterppc.com for more information.

    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  



    Related videos on the StarterPPC YouTube channel:

    The ROAS Shrink Is REAL:   

     • The ROAS Shrink Is REAL  

    13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   

     • 13% Profit Increase In The Off-Season...  

    Effective Conversion Goal Settings: Make The Algorithm Work For You:   

     • Effective Conversion Goal Settings: M...  



    0:00 Achieving 31% Google Ads ROAS Increase In 2.5 Months

    1:58 Campaign breakdown

    6:58 Adjusting budgets

    7:32 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    8:47 Focusing on popular products


    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc
    12 min
  • Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

    John shares the strategy of how he applies hypersegmentation of Standard Shopping campaigns. He reveals his three-step process for maximizing eCommerce visibility and sales in this different variation of the campaign. He does this by sharing a case study on a luggage company, and he shows how this strategy resulted in significant sales growth within weeks. Listen to this episode to learn more about this Google Ads strategy.

    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    0:00 Google Ads Strategy: Hypersegmentation of Standard Shopping Campaigns

    1:18 Three-Step Process Explained

    7:38 Scaling small campaigns

    10:06 Negative keyword strategy



    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    How to Sell a $250,000 Product with and an 8X ROAS on Google with John Moran | PT EP 543:   

     • How to Sell a $250,000 Product with a...  


    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  


    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -  

     / perpetual_traffic  

    TikTok -  

     / perpetual_traffic  

    LinkedIn -  

     / perpetual-traffic  

    Twitter -  

     / ptraffic_pod  

    Web: https://perpetualtraffic.com/



    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    16 min
  • Digital Marketing In 2024 Will The Paid Media Market Collapse

    Kasim reveals a bold prediction about the future of digital marketing in 2024—anticipating a market collapse in the paid media space! Tune in for a thought-provoking discussion on the future of paid media and the emerging trends that could reshape the industry.

    This clip is from The Perpetual Traffic Podcast, watch the entire episode here:

    7 Astonishing Digital Marketing Predictions for 2024 | Perpetual Traffic EP 551:   

     • 7 Astonishing Digital Marketing Predi...  


    Subscribe to Perpetual Traffic on YouTube here:   

     / @perpetual_traffic  


    Connect with Perpetual Traffic:

    Facebook - https://fb.me/perpetualtrafficpodcast

    Instagram -  

     / perpetual_traffic  

    TikTok -  

     / perpetual_traffic  

    LinkedIn -  

     / perpetual-traffic  

    Twitter -  

     / ptraffic_pod  

    Web: https://perpetualtraffic.com/




    0:00 Digital Marketing In 2024: Will The Paid Media Market Collapse?

    2:01 Moving away from the straight line conversion model

    4:39 One of the alternative routes



    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    9 min
  • Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

    Learn how we boosted a client's direct traffic by an impressive 93%, increased its conversion rate by 30%, and raised its average order value (AOV) by 15% in just three months.

    Regina Bellows, Executive Director of our sister agency StarterPPC, doesn't only reveal their strategies. She also underscores the significance of focusing on the Media Efficiency Ratio (MER) as relying solely on metrics in the Google Ads dashboard is no longer sufficient due to tracking challenges and the decreasing accuracy of ROAS measurements. Listen to this episode now.

    This video is from StarterPPC’s YouTube channel, check it out if you want to maximize ad spend & achieve better results with a smaller budget:   

     / @starterppc  


    Related videos on the StarterPPC YouTube channel:

    The ROAS Shrink Is REAL:   

     • The ROAS Shrink Is REAL  

    13% Profit Increase In The Off-Season! How We Achieved This With Google Ads For Small Businesses:   

     • 13% Profit Increase In The Off-Season...  

    Effective Conversion Goal Settings: Make The Algorithm Work For You:   

     • Effective Conversion Goal Settings: M...  


    0:00 Achieving 93% Direct Traffic Boost & 30% Conversion Rate Increase with Google Ads

    1:29 Looking in the dashboard isn’t enough

    7:16 Diving into the Shopify Analytics tab

    9:00 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    10:53 ROAS vs. MER

    17:21 Positive tailwinds in Google Ads


    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc


    18 min
  • Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

    Discover how to efficiently plan with Google Ads Keyword Planner to maximize your ad budget for seasonal swings.

    Regina Bellows, Executive Director of our sister agency StarterPPC, guides you in utilizing the tool to assess trends. This approach empowers you to make well-informed choices for budget tweaks to avoid wasting money. Listen to this episode now.

    Related videos on the StarterPPC YouTube channel:

    Analyzing Keywords to Avoid Wasted Ad Spend:   

     • Analyzing Keywords to Avoid Wasted Ad...  

    Keyword Crash Course! Our Process For Analyzing & Optimizing Search Targeting:   

     • Keyword Crash Course! Our Process For...  4

    When Your Google Ads Strategy Is Off: Diagnosing An Account Setup Of A Fashion Accessories Brand:   

     • When Your Google Ads Strategy Is Off:...  

    The ROAS Shrink Is REAL:   

     • The ROAS Shrink Is REAL  

    Limited Budget Strategy: Convert Your Bestsellers by Using Your “Worst Sellers” in Google Ads:   

     • Limited Budget Strategy: Convert Your...  



    Google Ads management for under $5k budgets at a fraction of the cost: https://www.starterppc.com/?utm_sourc...



    0:00 Using The Google Ads Keyword Planner Tool To Prepare For Seasonal Swings

    2:23 Importance of researching seasonality before going live

    3:47 Need help scaling Google Ads with a limited budget? Let StarterPPC help you!

    6:49 Seasonal trends in keyword searches




    Need help with Google Ads? Get your FREE action plan here: https://sol8.com/ap/


    💣 The Ultimate Guide to Google Ads for 2023:   

     • The Ultimate Guide to Google Ads for ...  


    🔥 Get your copy of You vs. Google: The (Very) Unauthorized Guide to Google Ads

    on Amazon here: https://www.amazon.com/dp/B0BWSNLNRN


    This ULTIMATE GUIDE gives you EVERYTHING you need to know about how to set up, build and optimize your Google Ads Performance Max campaigns: https://sol8.com/performance-max/


    💰 Have an ad budget that's less than $5,000/month? If so, check out our sister agency, StarterPPC, where you can get Google Ads management for a fraction of the cost!

    Visit https://www.starterppc.com for more information. 🚀


    We have dozens of free resources, courses, downloads, calculators, and other goodies. You can access all of them on our Free Stuff page!

    Visit: https://sol8.com/free-stuff/


    💯The Ultimate Guide to Google Ads for Lead Generation:

    https://sol8.com/google-ads-lead-gene...

    🛒 Everything you need to know about Google Ads for eCommerce:

    https://sol8.com/google-ads-for-ecomm...

    🧲 The only guide you’ll ever need for Google Ads for YouTube:

    https://sol8.com/google-ads-for-youtube/


    👉 Do you want to be featured on Daily Google News? Do you have epic value you can offer our audience? You can pitch your idea here: https://sol8.com/pitch/

    --------------------------------------------------

    👉 Get our latest content every Monday, straight to your inbox. Sign up for our news “Traffic Ahead”: https://sol8.com/newsletter/

    --------------------------------------------------

    Get the latest updates, expert tips, best practices, and PROVEN Google Ads strategies every single day. Subscribe here:   

     / @solutionseight  

    --------------------------------------------------

    👉 Want to become a Google Ads expert?

    We’ve demystified how Google works, and laid out everything you need to know in Google Ads–from scratch!

    Learn how to build, launch and manage high-performing Google Ads campaigns in this Google Ads Course: http://sol8.com/paid-traffic-mastery

    --------------------------------------------------

    Solutions 8 is a global authority in the Google Ads space and one of the world's leading PPC agencies.

    Our YouTube channel is dedicated to sharing our most effective marketing strategies to help you achieve your business goals.

    --------------------------------------------------

    👉 WOULD LIKE TO SCALE AND GROW YOUR BUSINESS WITH PPC?

    Sign up for a FREE Action Plan today: https://bit.ly/sol8-home


    Connect with Kasim here: https://smartlink.metricool.com/publi...


    ⬇️️ You can find us here ⬇️️:

    Website: https://sol8.com/

    Twitter:  

     / solutions_8  

    Instagram:  

     / solutions_8  

    Facebook:  

     / solutions8llc  

    LinkedIn:  

     / solutions-8  

    #googleads #digitalmarketing #googleadsbestpractices #ppc

    9 min

About The Google Ads Podcast

From the publisher's feed

The Google Ads Podcast is here to help you achieve your business goals with Google Ads! Brought to you by Solutions 8, the global authority in the Google Ads space and one of the world's leading PPC…

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