You've moved your fitness business online. Your coaches are checking in with clients daily, helping them get fit from home.

It's strange, but maybe it also feels kinda good. Maybe you're enjoying working from 9 to noon, then spending the rest of the day with your kids. Maybe you're realizing you don't need to pay rent to get people healthier. Maybe you don't want to go back when all this is over.

Ashley Mak didn't.

When Ashley closed the doors of Hudson River Fitness on March 14, he closed them for good. But the business isn't folding; it's just going digital. Here's how he's doing it.

Links:

Hudson River Fitness
COVID-19 Resources
Join the Gym Owners United group on Facebook
Free Tools
Book a Free Call

Timeline:

1:46 – Getting to know Ashley Mak.

3:16 – Closing down for COVID-19.

7:02 – Deciding to stay digital forever.

12:31 – Considering clients’ needs.

15:23 – Breaking the news to the members.

17:51 – Retention—and redefining the ideal client.

22:33 – How Hudson River Fitness saved $10,000 per month in fixed costs.

24:20 – Paying coaches under the new business model.

29:49 – Adapting marketing strategies to the new situation.

33:31 – Reaching out to former clients who may be a good fit for the new model.

38:01 – What to do if you’re thinking about ditching the bricks and mortar for good.