In this episode, we take you through an exhilarating year-end review of 2024, sharing the highs, lows and lessons from the industry. Learn how focusing on key performance indicators (KPIs) can drive your agency’s success, and discover the importance of maintaining team morale even in challenging times.

Sam and Phil discuss disciplined goal setting and the role of Agile Planning in achieving consistent growth. Hear about how Ashdown Jones not only hit but exceeded their targets, despite a tough market.

Plus, get an exclusive look at how becoming part of the AJ Mastermind program can revolutionise your business.

This episode is brimming with advice and insights to elevate your estate agency’s profile and performance. Tune in to get inspired and IGNITE your agency’s growth!

When you’re ready, here are 3 ways we can help you to IGNITE your agency:

1. Come see behind the scenes of Ashdown Jones in Windermere on this unique and FREE day! Book your spot here www.ajmastermind.co.uk/btsday
2. Listen to another episode: https://www.ajmastermind.co.uk/ignite-podcast
3. Request an AJ Mastermind brochure by calling 015394 40892 or emailing [email protected]

Ask your questions to Sam Or Phil: [email protected] OR [email protected]

Engage with ambitious agency owners and grow your business by visiting our private Mastermind Facebook page: https://www.facebook.com/groups/ajmmforagencygrowth

If you have any questions, please get in touch. Also, make sure you check out our upcoming events at: www.ajmastermind.co.uk/events

Some key takeaways:

➡️ Maintaining focus on KPIs and team morale can significantly impact your agency's success.

➡️ Strategic planning and disciplined goal setting are fundamental for hitting and exceeding targets.

➡️ High-value home market penetration requires a roadmap and the right team in place.

Some great moments:

✅ “The New Year period is when other agents don't really know what to do. This is the period where you can add that extra percentage of market share.”

✅ “We've turned a negative beginning of the year to a positive, where the team felt stronger and clearer about their roles and KPIs.”

✅ “There should be a committed capital amount required to set up an agency, ensuring those entering are genuinely prepared and have a plan in place.”

Want to grow your agency with confidence?

Book a free strategy call with Sam
Get clear on what’s holding your agency back — and what to do about it.
https://www.samashdown.co.uk/call

Catch up on more episodes of Ignite Your Estate Agency
Smart, straight-talking strategies from the front line.
https://www.ajmastermind.co.uk/ignite-podcast

Request an AJ Mastermind brochure
Call 015394 40892 or email [email protected]

Join our private Facebook group
Connect with growth-minded agency owners like you.
https://www.facebook.com/groups/ajmmforagencygrowth

Have a question?
Email Sam: [email protected]
Email Phil: [email protected]

Don’t miss our next live event
Find out what’s coming up:
https://www.ajmastermind.co.uk/events