The Inspiration Place

During my one-on-one calls with artists, I've had conversations where I hear about their struggles, and I noticed that the same themes kept coming up over and over again. One of these is what I call "Scarcity selling."

Scarcity selling starts from the lack of abundance mindset of artists around the creation of their art. This is when artists doubt that they can produce more amazing, beautiful pieces. This can lead to other struggles like anxiety, creativity burnout, over-working your art pieces, procrastination, analysis paralysis, and even guilt.

In this episode, I share the story of two of my clients who struggled with producing more art. You may find their stories familiar.

"Is the risk of the worst-case scenario worth the possibility of the best-case scenario?" - Miriam Schulman

What if you're stuck in this state of scarcity selling? What can you do?

• Have a structure around the creation of your art

• Create more art

• Believe that you'll create even better art

Sometimes it can be difficult to let go and sell your art. That's normal. Maybe your piece feels incredibly personal. Maybe you're clinging to your pieces out of fear. But we need to get used to creating art to let it go.

"We almost always have our best work ahead of us." - Miriam Schulman

Get over your scarcity selling mindset and have the confidence to create more art, and stay inspired.

Related Links:

How to Sell More Art Bootcamp

Artpreneur Mastermind

For full show notes, go to schulmanart.com/258 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

For artpreneurs, photography is a powerful way to position your art and your products online and create a visual identity that truly represents you and your work. In this episode, we're talking all about branding photography.

Carolina Luna is a New York-based seasoned photographer and a branding and transformation catalyst. She works with entrepreneurs, creatives, and visionaries to help them build a strong social image with photography that's as individual as they are, to match their personality and messaging. She teaches entrepreneurs how to build authenticity, authority, and credibility online using strategic photos as a positioning tool. Fun fact: she's also the photographer that I hired for my book launch party for Artpreneur.

"The purpose of personal branding photography is not to make you look like who you are not. It's to keep you as authentic as you are… showing little slices of your life to allow your audience to see how you live your life." - Carolina Luna

So, what makes branding photography different from a regular photography session? A regular photography session takes pretty pictures. But branding photography gives you images that capture who you are, your work, and your message in a photo.

Here are three questions Carolina answers:

• What are the common mistakes artpreneurs make when they post their photographs?

• How do you choose locations when you're doing brand photography to showcase the entrepreneur behind the brand?

• What if you're uncomfortable in front of the camera?

She also gives practical tips for your next branding photoshoot, like how to pose in front of the camera, what kinds of photos you need to take, and the conversations you need to have with your photographer before they start taking the photo.

"Everything that shows how you live your best life helps people to bond with you." - Carolina Luna

And when it comes to choosing your photographer, Carolina advises that they should know marketing and understand branding so they can help you understand how you want to position yourself, elevate your vision, and help you capture how you want to be remembered as an artist.

For full show notes, go to schulmanart.com/257 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

I just got back from a week in Israel, and it was an amazing time with my family. In this episode, I'm sharing The Tale of Two Shopkeepers. One failed to sell me pieces I wanted to buy, and another sold me two pieces of something I didn't even know I wanted. Two very different shopping experiences, and two different results.

Here are some of the selling points I noticed as a buyer that may help you sell your art:

• Being helpful isn't pushy.
• Don't put obstacles up for your customers.
• Focus on the experience of your customers, not the transaction.

"Stoke your collector's passion while they're in the throes of the experience." - Miriam Schulman

I also introduce a new segment to the podcast called "The Art World Remembers," and I answer a question from one of our Artist Incubator clients.

The stories I share in this episode are reminders for the next time you talk to your clients, and to give them an experience that will lead to your next sale.

For full show notes, go to schulmanart.com/256 ++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you. ++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast ++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

While I was writing the book proposal for Artpreneur I had to look at what other art books are out there and see how my book could fill a need that these books haven't. And it was in this process that I came across today's guest, Jeff Goins.

Jeff is a bestselling author, podcaster, blogger, marketer, speaker, and a few other things. Through his bestselling books, courses, coaching, and speeches, he shares his ongoing journey of transformation, inspiring creators like you to discover your voice and share it with the world. He's also the founder of Fresh Complaint, a bespoke creative agency that helps thought leaders turn good ideas into big ideas. Among other titles, he wrote Real Artists Don't Starve, where he debunks the myth of the starving artist with rules for artists who thrive.

"Being seen doing your work is the best marketing an artist can offer." - Jeff Goins

With everything he's done, Jeff has made more than a few observations about the world. Here are some common misconceptions about art that he busts today:

• Real artists don't care about money.

• Real artists don't need to do any marketing; they just have to make good art.

• Artworks reach a point in creation when they are finished or complete.

"Art is not the thing you create. It is the process by which you create it." - Jeff Goins

One of the things Jeff shares is that an art is never finished. A book is never done, it's only due. Books and art belong to a certain point in time, and can never be recreated, even by the artist.

For full show notes, go to schulmanart.com/255

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🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Are you aware of the different types of scams targeting art collectors and artists? In this episode, we break down three scams in detail. But it's not just the art world that's affected - there are millions of dollars in damages from fraudulent money orders and fake checks. With over 250 million phishing attacks in 2022 alone, it's crucial to stay informed and educated.

Join us as we explore these scams and learn how to protect yourself from falling victim to them.

Here are three scams I'm breaking down in detail:

• "I want to surprise my wife" also formerly called the Nigerian Art Scam

• Buying your art as an NFT

• Fake online order confirmation

"Anything that sounds too good to be true usually is." – Miriam Schulman

According to the New York Times, there are about 124 million dollars in damages from more than 40,000 cases involving fraudulent foreign money orders or fake checks. And there were more than 250 million phishing attacks in 2022.

These numbers are high and alarming, so it's important that we stay aware and educated. Don't miss out on this eye-opening episode full of valuable information.

For full show notes, go to schulmanart.com/254

++++++++++++++++++++

🎉FREE GOODIES!🎉

Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++

🎤NEVER MISS AN EPISODE!

If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++

BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++

I'd love to chat with you on Instagram: http://instagram.com/schulmanart

Let's get real for a moment - have you ever considered how the underwear you wear affects your overall confidence and presentation to the world? You and I know that self-expression and confidence are key to success in our creative endeavors.

Joining us in this episode is personal stylist, certified life coach, and former lawyer, Judith Gaton. She's also the author of How to be a F*cking Lady: A Modern Guide to Being Charming & Fierce AF. She lives by the motto that confident women leave legacies, and her life's work is centered all around helping women find their confidence so they can leave their impact on the world.

So how much can actually be said about undergarments? Well, a lot as it turns out. Here are just three of the points Judith teaches us about in this episode:

• The importance of underwear as foundational pieces

• The value we assign to things we buy for ourselves

• Finding your personal style and defining how you want to present yourself to the world

"For my clients, a lot of them forget they're not a head floating around in the world. They are a head that requires a body to be fully functioning and comfortable in order to do whatever is their work in the world" - Judith Gaton

When you take the time to just stand still and assess how you're feeling, as Judith said, you'll find a treasure trove of information. It can be an uncomfortable hairstyle, ill-fitting undergarments, or just how the clothes you wear don't feel like you.

For full show notes, go to schulmanart.com/253

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout-out over on my IG stories! ++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

We're all faced with the power and impact of relationships at some point in our lives, both personally and professionally. I think as artists, we're usually introverted, and fostering relationships can present a challenge. But why are relationships so important?

Mike Kim is a business coach and marketing strategist who specializes in personal branding, product launch strategies, and copywriting. He's the author of You Are the Brand and host of the podcast with the same title.

"Relationships are rocket ships. You can only go so far on your own." - Mike Kim

Mike approaches marketing and establishing oneself by connecting and building relationships with people. In his book, he shared several strategies for building relationships. Here are three he talks about more in-depth in this episode:

• Become someone else's case study.

• Invest in more exclusive opportunities.

• The epic breakfast.

"It's surprising how quickly your circles can change if you're just a recommendable person." - Mike Kim

One of Mike's best bits of wisdom is to work on yourself to become someone who's recommendable. Be someone who's easy-going, easy to talk to, and easy to talk about (even when you're not in the room!). Be someone who brings people together. The one who introduces amazing relationships.

When you come from a place of generosity, you lift others up, and advocate for them, you'll be surprised by the quality of relationships you'll easily build.

For full show notes, go to schulmanart.com/252

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

If you've been anywhere on the internet in the past months, you probably noticed the rise in discussions about AI. Whether it's the AI pictures everyone's posted on their Instagram or the increase in the buzz about Chat GPT, AI isn't a topic you can miss. But with the rise of AI comes the rise of concern over the impact it could have for artists and creatives. To talk more about creativity and art, Steve Hoffman is joining us today.

Steve is the Chairman & CEO of Founders Space, a global innovation hub for entrepreneurs, corporations, and investors. Hoffman is also a venture investor, founder of three venture-backed and two bootstrapped startups, and author of several award-winning books, including Make Elephants Fly, Surviving a Startup, and The Five Forces.

"Art without opinions is just a pretty picture." - Steve Hoffman

Steve is confident that AI won't replace artists and creatives. And all those pretty pictures you see? They're just pretty pictures. They aren't art. AI is limited.

But what are the limitations of AI? And what sets these "pretty pictures" apart from art? Steve discusses more of these topics:

• AI can't have opinions, and all art has to come from opinions that allow it to impact people.

• All AI is biased according to the data it's been fed, and these limits may not be true for the artist.

• Eventually, if you use AI enough times, everything it creates starts to look and sound the same, and that unique creativity is not something AI will be capable of having.

And Steve's advice to artists? Don't dismiss AI. It's a tool you can utilize to create art you haven't been able to create before.

For full show notes, go to schulmanart.com/251

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

In all the conversations with artists I've had, the number one thing that keeps on coming up is the reluctance to sell. I see this on websites that aren't set up for buyers to easily be able to purchase their art and in their reluctance to sell in person. Our guest today is here to talk us through the different ways to sell and why it's important for you to also do it in person.

David Meltzer is a legendary sports executive, entrepreneur, investor, and co-founder of Sports One Marketing. He served as the CEO of Lee Steinberg Sports & Entertainment Agency and is the author of Connected to Greatness.

So how do we find our audience, our buyers, and the people who'll connect with and appreciate our art? Here's what David shares:

• You need to create opportunities for yourself.

• Meet the buyer where they are comfortable.

• Learn how to communicate and tell the story of your art.

"It's so interesting how much we participate in perception that is working against ourselves." - David Meltzer

David talked about how it's up to us to meet people, put ourselves out there, and make our own opportunities. While this can be intimidating, he tells us how and why we need to do this in a beautiful and inspiring way.

For full show notes, go to schulmanart.com/250

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart

The buzz around AI, specifically ChatGPT, has been getting louder over the past few months. People are discovering more ways they can use this new technology in everyday tasks. Joining me today to talk about AI and ChatGPT is Jen Lehner.

Jen is a digital marketing and systems strategist. She teaches entrepreneurs how to grow their audience and monetize with social media, digital tools, and strategic outsourcing.

Jen describes ChatGPT as an artificial intelligence platform that's been trained up to 2021 with knowledge of the world that you can have a conversation with.

"For anybody who's hearing about this for the first time, I think the way to think about this is a way to enhance what we're doing." - Jen Lehner

How can we use AI to save time? Here are some uses Jen talks about more about:

• AI can significantly cut down the hours when we use it to generate ideas, examples, and first drafts.

• AI can help you start tasks you dread doing, like that email that you don't want to send.

• AI can be fun. Use it to write a story Godfather style. Use it to give instructions on how to remove peanut butter from a VCR sounding like the King James Version of the Bible.

AI can help you with job postings, legal documents, writing or correcting code, grammar and spell checks, rewrites, ideas and strategies for ads, headlines and subject lines, webinar ideas, topic outlines, titles, creative and engaging art descriptions, SEO keywords, and many other things.

As we're watching the rise of AI and how it develops in real-time, just remember that it's still just a tool. It requires knowledge and creativity to use. And no matter how human-like its outputs are, AI can never be creative or have new ideas.

For full show notes, go to schulmanart.com/249

++++++++++++++++++++ 🎉FREE GOODIES!🎉 Don't forget to check out the Inspiration Place goodie bag. Go pick up your party favor over at SchulmanArt.com/freebies. Whether you're a passionista or a passion professional, I've got something just for you.

++++++++++++++++++++ 🎤NEVER MISS AN EPISODE! If you loved this, I've got more inspirational episodes coming your way! Please make sure you hit the subscribe or follow button in your podcast app. And if you're feeling extra generous- leave me a review-- https://schulmanart.com/review-podcast

++++++++++++++++++++ BTW If you pop your Instagram handle at the end of the review, I'll even give you a shout out over on my IG stories!

++++++++++++++++++++ I'd love to chat with you on Instagram: http://instagram.com/schulmanart