The IT Experts Podcast

This second episode is all about activating the magic wand of messaging.

I will give you tips, strategies and what's important to get your marketing approach out from having a Sky Ball Syndrome.

This will also help you produce quality content and learn the necessary things to consider so you can build that trust and credibility among the people you deal with in your business.

This episode is more efficient when you listen to Episode 129 first and tune in for the next episode of this three-episode Sales & Marketing mini-series.

I hope you enjoyed this episode, mark your calendar for next week's final part of this mini-series.

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, I'm excited to bring you a Marketing mini-series in three episodes!

Sales and marketing are massive subjects where people don't know where to start. Is it on apprentice, agency, online course or training?

In this first episode of the mini-series, we are going to talk about Process.

This covers sales funnels, TOF / MOF / BOF, and data tracking CRM or marketing CRM which I hope you really consider in your process.

I also talk about the journey of education and the opportunity in learning, how you build trust, what is it in TOF, how MOF works, and is BOF for me. I also included in how to deal with different types of content and section marketing, together with its corresponding tracking.

I also revealed about the MSP GH model and how to not let go further until sorted.

Wrapping up, I talked about some foundations and strategies.

For you to relate and further understand the things discussed in this episode, you can listen or re-listen our Episode 122 with Ben Spector on Revenue Stack.

I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

In this episode of the IT Experts Podcast, it's just me with another life-changing conversation for you

It is important for us to understand that not every day can be full of fun, happiness and progress.

However, join me in this episode where I help you to recalibrate our mindset to help you make a bad day into a great day.

At the heart of this show we ran through an exercise of Red & Green language and what we need to do to help us progress and grow as individuals as well as business leaders.

Don't miss this episode! But also, it is related to two others of our episodes on mindset and success stories.

They are Episode 086 and Episode 079

I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

I am lucky to speak to you about a very important strategy. Let's unbuckle this D-word that will help us boost our MSP growth in every aspect.

For most of us, MSP or business owners, we tend to involve ourselves ensuring that all areas in our team is performing well. Our want and need to be in control put us in administrative challenges. However, tune in as I talk about tips and strategies on how to face the dilemma of assigning someone else to do the work.

I also love how this episode revelead some of the strategic flow that we, in MSP Growth Hub work into. Get to face the realities of the processes on how to scale up our MSP. This is also an opportunity to overcome some of the rocky areas and how to avoid them.

Tune in and dare to delegate in every minute as you listen to this golden episode!

I hope you enjoyed this episode, as much as myself enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps.

We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently.

We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP.

This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive.

I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow.

I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps.

We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently.

We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP.

This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive.

I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow.

I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

If you didn't know, Greg is the Vice President of Business Development EMEA at Kaseya/Datto and he starts off with a short introduction on who he is and who he helps.

We then get straight into the main part of the show, where we cover the three things you and your MSP need to know about what has been going on in the IT channel recently.

We discussed the Market, Sales & Marketing, and some tips on helping you grow your MSP.

This episode I ask Greg about some of the controversies in the world right now and how the MSP's working environment has been affected after the pandemic. Greg also unfolded the importance of focus and what MSPs should do in the next 5 years to thrive and survive.

I love how Greg and I wrapped up as he answered questions and issues that I'm curious about, which I am sure will definitely help you and your MSP grow.

I hope you enjoyed this episode, as much as myself and Greg enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with Greg Jones on Linked and see what he's up to by clicking here – linkedin.com/in/gregpjones

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

I am delighted to have Stuart back on the Podcast and share how your MSP can effectively maximize revenue and increase it's profitability without having to ramp up your Sales and Marketing.

In his words, Stuart revealed the secret weapons which is a big reason of how long-term client relationships and sustainable businesses happen. Stuart and I talked about effective strategies from our client framework that is part of the massive subject of Account management.

We run through our 5-step process that will put at least 15% on each and every account in yor MSP

I hope you enjoyed this episode, as much as myself and Stuart enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with Stuart Warwick on Linked and see what he's up to by clicking here – linkedin.com/in/stuartwarwick

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, look after yourself and I'll catch up with you soon!

This year, everyday we hear about the financial crisis, recession, and all kinds of dangers in our business and to be honest it can be quite mind boggling.

However, in this episode, let me help you sort out your spending by bringing Daniel Welling and Adam Morris from the MSP Finance Team into the conversation, and we have a conversation about where you should really be putting your cash in a crisis!

You will know how genuine we are in terms of our financing when you find out what's one important 'M' word that keeps us going and growing despite all odds. Catch Adam sharing how he grew in his business in the start of a recession years ago and our perspectives about it.

As we move through this episode, Daniel, Adam, and I talk about where and what to invest our money, while we also tackle the realities of sales and marketing. How it is important in our MSP and how it makes an impact in our journey.

I hope you enjoyed this episode, as much as Daniel, Adam, and I enjoyed recording this (with much preparations, I dreamt!), and the whole IT Experts team enjoyed creating it.

Connect with Daniel Welling on LinkedIn - linkedin.com/in/daniel-welling-54659715

Connect with Adam Morris on LinkedIn - linkedin.com/in/adamcmorris

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, take care of yourself and I'll catch up with you soon!

I know there's a lot of talk about business and economic threats happening around or all the possibilities that might happen but, in this episode, I will help you refocus and keep an eye on what matters.

Many MSPs compete on Price and that just ends up being a race to the bottom! However, if we focus on selling the Value that you bring to an organisation – then something magic starts to happen!

My 5 tips are …..

1. Get to know your customers' problems

1. Understand their own growth plan

1. Listen to and use the right language

1. Set the 'ROI' in your business

1. Keep in touch

It's a straightforward but value-loaded episode here!

I hope you enjoyed this episode, as much I enjoyed recording this, and the whole IT Experts team enjoyed creating it.

Connect with me on LinkedIn and see what I'm up to by clicking here – linkedin.com/in/ianluckett

To join our amazing Facebook Group of over 300 MSPs where we are helping you Scale Up With Confidence, then click here – https://www.facebook.com/groups/738967166458742/

Until next time, take care of yourself and I'll catch up with you soon!