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Fully established in other fields, Product Management is finding its way into L&D. As an emerging discipline in L&D, Product Management is growing in prominence due to its focus on delivering demonstrable, meaningful results.
Anne-Marie Burbidge has been applying the principles of PM to her L&D and as a successful Head of L&D has recruited for Product Managers. So what is it? How is it different? And is it better than traditional approaches at reaching desired outcomes? Find out in this episode.
KEY TAKEAWAYS
BEST MOMENTS
'The product way of working is a mindset around how you do what you do.'
'A lot of the challenges occur at transition points…starting a new role, changes to the business.'
'Demonstrate to the business that you understand the problem. '
'Once you know what the problem is, you can be laser-focused on solving that.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
L&D Masterclass Series: https://360learning.com/blog/
EPISODE RESOURCES
You can connect with Anne-Marie via:
LinkedIn: https://www.linkedin.com/in/anne-marieburbidge/
ABOUT THE GUEST
Anne-Marie is a Head of Learning & Development drawing on 15 years experience of running L&D teams. Anne-Marie is keenly interested in Agile principles and understanding how data can help us, using a range of tools and approaches to understand what's really going in order to grow capability and confidence effectively.
Anne-Marie is a Head of Learning & Development drawing on 15 years experience of running L&D teams. Anne-Marie is keenly interested in Agile principles and understanding how data can help us, using a range of tools and approaches to understand what's really going in order to grow capability and confidence effectively
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
Learning & Development functions need to move beyond education if they are to fulfil their potential but what does that actually mean?
In this episode, Nick shares his Learning Maturity model and we discuss what this means practically for L&D, organisations and each stakeholder within it.
KEY TAKEAWAYS
BEST MOMENTS
'L&D is still largely set in an education mindset.'
'Understand what matters to your audience. That´s going to determine what they remember, It´s your key lever.'
'When the word learning is included in the communication, people are around 25% less likely to engage with it.'
'They were there for the rain dance, and they didn´t really care if it rains or not.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
L&D Masterclass Series: https://360learning.com/blog/
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
ABOUT THE GUEST
Nick Shackleton-Jones Bio
Nick is a genuine thought-leader in Learning & Development, responsible for initiating the shift from ‘courses to resources’ and for the affective context model of learning.
He began his professional life as a psychology lecturer and went on to lead learning functions at Siemens, BBC & BP. He’s now a consultant and author of ‘How People Learn’ (Kogan Page, May 2019) as well as being the winner of several awards for people development strategy, innovation, and learning content, including the Learning & Performance Institute’s Award for Services to the Learning Industry, 2017.
You can follow and contact Nick via:
Twitter: @shackletonjones
LinkedIn: https://www.linkedin.com/in/shackletonjones/
Shackleton Consulting: https://shackleton-consulting.com/
CONTACT METHOD FOR DAVID JAMES
When the role of Learning & Development - and Enablement - is linked to employees’ readiness to perform it is critical that solutions work and demonstrably prepare people to perform. Strangely, too many in Learning & Development focus too much on the ‘learning’ and not enough on the actual ability to perform.
The criticality of the focus on preparation and performance led Alexis to up skilling from within by seeking an efficient way of leveraging internal expertise for the benefit of all. This is explored in conversation alongside how a product management approach helps to achieve desired outcomes.
KEY TAKEAWAYS
BEST MOMENTS
'Enablement at Flexport is a combination of training, change management, and scalable communications.'
'I am a huge advocate for product management in L&D. '
'Our onboarding program is, in part, on-demand and automated for anybody in the company to use.'
'You have to understand what's in it for them. You have to understand what they are focused on. '
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
https://360learning.com/the-l-and-d-collective/
EPISODE RESOURCES
Atomic Habits Book: https://www.amazon.com/Atomic-Habits-James-Clear-audiobook/dp/B07RFSSYBH/ref=sr_1_1?crid=21VO449B979Z4&keywords=atomic+habits&qid=1649694292&s=books&sprefix=atomic+%2Cstripbooks%2C148&sr=1
ABOUT THE GUEST
Alexis Burbul
Alexis is Senior Manager of Customer Enablement at Flexport, a company that coordinates the complexity required to move freight across a diverse network of logistics, improving the user experience for brands moving freight. Prior to her role in Customer Enablement, Alexis managed Sales Enablement at Flexport. Alexis is also experienced in Product Management, experience which she brought into her roles in enablement.
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
This is the last in the L&D’s Pivot to Performance series, recorded on December 15, 2021. OPWL’s Dawn Snyder and Steve Villachica join David James, Guy Wallace, Anne-Marie Burbidge, and Sebastian Tindall. In addition to responding to the questions of previous webinar participants, the panel takes on new questions about their approaches and examples of their work.
KEY TAKEAWAYS
BEST MOMENTS
'The neat thing about a canvas is that it is a one-page presentation of something complex. '
'It is definitely evolution not revolution, start small.'
'They don´t want perfect, they just want something that makes things better.'
'One person´s bureaucracy is another person´s rigour. '
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organizational performance, achieving much more as a consequence.
Dr. Villachica has consulted and worked in business, government, and non-profit settings for more than 25 years. He joined the faculty of the Department of Organizational Performance and Workplace Learning in the College of Engineering at Boise State University in 2007.
Prior to joining Boise State, Steve collaborated with colleagues and clients at DLS Group, Inc., to create large-scale performance support systems, e-learning, instructor-led training, job aids, and a host of award-winning performance improvement solutions for pharmaceutical companies, law enforcement agencies, securities companies and regulators, the Intelligence Community, and others. At Boise State, Steve teaches courses in instructional design, needs assessment, and workplace performance improvement.
Dr. Villachica’s research interests focus on identifying and leveraging exemplary performance throughout organizations. His current research efforts investigate aspects of student readiness for the workplace.
KEY TAKEAWAYS
BEST MOMENTS
'If you want to address resistance, address people´s pain point, don´t try to educate them. '
'Ask what do you want people to be doing in the workplace that they´re not doing now?'
'Know the difference between what an organization says about itself and what it actually does. '
'The first step is to get in there and do the organizational intelligence work. Find out what the lay of the land is. '
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
EPISODE RESOURCES
You can follow and contact Steve via:
LinkedIn: https://www.linkedin.com/in/steve-villachica-96a0a69/
Website: https://www.boisestate.edu/opwl/
SUPPORTING RESOURCES: - Addison, R., Haig, C., & Kearny, L. (2009).
Performance architecture: The art and science of improving organizations. Pfeiffer. - Chevalier, R. (2008).
The evolution of a performance analysis job aid. Performance Improvement, 47(10), 9-18. https://doi.org/10.1002/pfi.20034 Gillum, T., & Mortenson, K. (2019).
Performance eating rabbits: What B.O.L.D. people see and do. Outskirts. - Hale, J. (2007).
The Performance Consultant’s Fieldbook: Tools and Techniques for Improving Organizations and People (2nd ed.). Pfeiffer. - Rosenberg, M. J. (2005).
Beyond E-Learning: Approaches and Technologies to Enhance Organizational Knowledge, Learning, and Performance. Pfeiffer. - Rummler, G. A. (2006).
The anatomy of performance. In J. A. Pershing (Ed.), Handbook of human performance technology: Principles, practices, and potential (3rd ed., pp. 986-1007). Pfeiffer. - Silber, K. H., & Kearny, L. (2009).
Organizational intelligence: A guide to understanding the business of your organization for HR, training, and performance consulting. Pfeiffer. - Uday-Riley, M., & Guerra-Lopez, I. (2010).
Process Improvement. In R. Watkins & D. Leigh (Eds.), Handbook of improving performance in the workplace: Selecting and implementing performance interventions (Vol. 2, pp. 418-437). John Wiley & Sons. - Watkins, R., & Kaufman, R. (1996).
An update on relating needs assessment and needs analysis. Performance & Instruction, 35(10), 10-13. https://doi.org/10.1002/pfi.4170351005
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organisational performance, achieving much more as a consequence.
For the fifth episode, Guy Wallace and I speak with Filip Lam, Head of L&D at Klarna about how his performance-oriented approach, coupled with smart technology, means he can move quickly and demonstrably add value whilst almost eliminating administration with automation.
KEY TAKEAWAYS
BEST MOMENTS
'In 13 months, we went from having 50 trainees on our platform to 1,950. And that is with two people in the team.'
'don’t be frightened of automation, it's eliminating your admin and elevating what your humans are there to do.'
'You train the way that you want to perform.'
'You need to change your process to fit humans, not the other way around.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
EPISODE RESOURCES
Looop LMS - https://www.looop.co
https://www.amazon.co.uk/Driving-Performance-through-Learning-employees/dp/0749497432
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organisational performance, achieving much more as a consequence.
For the fourth episode, Guy Wallace and I speak with Dawn Snyder. Dawn consults on learning and performance strategies, curriculum architecture, performance assessment, evaluation, and change management and has a proven track record of bringing practical, cutting-edge solutions to organisations that want to take performance to the next level. She helps these organisations achieve results using an interdisciplinary approach and is the go-to consultant for initiatives that impact global learning and performance and talent development.
KEY TAKEAWAYS
Approach all of your work through a performance mindset.
Create research strategies that focus on the problem and the results, you need to achieve e.g. gap analysis and cause analysis.
Structured interviews, followed by validation of what is gleaned from them is essential.
Look at all of the data that relates to the problem at hand/the objective. Dawn explains how to do this without being overwhelmed.
Behavioural and performance issues, e.g lateness, should be addressed immediately, that means during induction and training.
Training a new hire to handle everything, including rarely performed tasks is a mistake. Focus on the core tasks.
Training has to be an opportunity for people to practise what they will actually be doing. Not just theory-based.
Most training is too heavy on the content and way too light on practice time.
Training criteria are not dictated by trainers. It is dictated by what has to happen on the job.
L&D done right, often results in systems and work environment changes.
Starting small, with stakeholders who are willing to do things differently, creates small wins that snowball.
BEST MOMENTS
'I was very interested in the fact that educational systems can empower and enable people or they can disenfranchise people. '
'Look at any data that informs that performance.'
'if you take people and train them to do X, but you actually reward them for something different, you can pretty much kiss that training effort goodbye'
'We reverse engineered all the practices and all the content to be geared towards preparing them to do those things that they had to do on the job.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
EPISODE RESOURCES
You can follow and contact Dawn via:
LinkedIn: https://www.linkedin.com/in/dawn-snyder/
Website: https://www.dawnsnyderassoc.com/
Books Dawn Mentions:
https://www.amazon.co.uk/Fundamentals-Performance-Improvement-Optimizing-Organizations-ebook/dp/B007RT1Q50
https://www.amazon.co.uk/Serious-Performance-Consulting-According-Rummler/dp/1890289167
https://www.amazon.co.uk/Human-Performance-Improvement-Building-Practitioner-ebook/dp/B079H317YH
https://www.amazon.co.uk/Performance-Consultants-Fieldbook-Techniques-Organizations-ebook/dp/B008O5JZPY
https://www.amazon.co.uk/ounce-analysis-worth-pound-objectives/dp/B00070OSJM
International Society for Performance Improvement - https://ispi.org/
The Association for Talent Development - https://www.td.org/
The Learning Development Accelerator Organisation - https://ldaccelerator.com/
The Hale Center - https://halecenter.org/
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D.
CONTACT METHOD
Twitter: https://twitter.com/davidinlearning/
LinkedIn: https://www.linkedin.com/in/davidjameslinkedin/
L&D Collective: https://360learning.com/the-l-and-d-collective/
Blog: https://360learning.com/blog/
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organisational performance, achieving much more as a consequence.
For the third episode, Guy Wallace and I speak with Anne-Marie Burbidge, Head of Learning & Development at Utility Warehouse (a UK-based multiservice utility provider) who draws on 15 years experience of running L&D teams. Anne-Marie is keenly interested in Agile principles and understanding how data can help us, using a range of tools and approaches to understand what's really going on in order to grow capability and confidence effectively.
KEY TAKEAWAYS
BEST MOMENTS
'People can only perform to a level that the environment around them allows.'
'Understanding what the real problem is, leads you a fair way towards the solution.'
'When someone comes to you and says I need training, don´t hear training, hear help.'
'Pilot, test, experiment, and scale-up.'
'Good L and D is quite stealthlike in many respects, but you are also well networked.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board.
CONTACT METHOD
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organisational performance, achieving much more as a consequence.
For the second episode, Guy Wallace and I speak with Sebastian Tindall, Head of Learning & Development at Vitality. Sebastian has also held strategic roles in Santander Bank and The Co-Operative Bank. Over recent years his work with global L&D functions in South Africa, India, and the USA have catalysed his passion for creating a diverse range of innovative high-impact learning solutions.
KEY TAKEAWAYS
BEST MOMENTS
'I don´t have a training bias, I have a performance bias.'
'Typical turnaround for a project for us is 7 working days. We are built for speed. '
'Our definition of performance is the ability to complete a task correctly, every time. '
'Flip it and ask what will support them in their role'.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Strategist at Looop, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board.
CONTACT METHOD
This is the first in the ‘L&D’s Pivot To Performance’ series, in which David James and Guy Wallace speak with Dr. Kenneth Yates about Cognitive Task Analysis (CTA).
The aim of this series is to highlight the important shift that some L&D leaders and practitioners have made in order to more predictably and reliably affect individual and organisational performance, achieving much more as a consequence.
KEY TAKEAWAYS
BEST MOMENTS
'Experts actually omit up to 70% of the critical information the novice needs.'
'When we find a procedural gap in human performance we need to conduct CTA.'
'Ask – if this problem were solved, what goal would be achieved.'
'Motivation accounts for up to 40 and 50% variance when it comes to learning achievement.'
VALUABLE RESOURCES
The Learning And Development Podcast - https://podcasts.apple.com/gb/podcast/the-learning-development-podcast/id1466927523
SUPPORTING RESOURCES
Clark, R. E., Pugh, C. M., Yates, K.A., Inaba, K., Green, D., & Sullivan, M. (2012) The use of cognitive task analysis to improve instructional descriptions of procedures. Journal for Surgical Research. https://hpttreasures.files.wordpress.com/2020/07/journal-for-surgical-research-clark-sullivanedit.pdf
Clark, R.E., Feldon, D., & Yates, K. (2011, April) Using Cognitive Task Analysis to capture expert knowledge and skills for research and instructional design. Workshop presented at the American Educational Research Association, New Orleans, LA. https://hpttreasures.files.wordpress.com/2018/11/aera_cta_workshop_2011_04_11.pdf
Yates, K. A., Sullivan, M., and Clark, R. E. (2011). Integrated studies in the use of Cognitive Task Analysis to capture surgical expertise for Central Venous Catheter Placement and Open Cricothyrotomy. American Journal of Surgery. 203(1). 76-80. https://hpttreasures.files.wordpress.com/2020/07/yates_sullivan_clark_2011_integrated-studies-on-the-use-of-cta.pdf
Sullivan, M. E., Yates, K. A., Baker, C. J., & Clark, R. E. (2010). Cognitive task analysis and its role in teaching technical skills. In Tsueda, S., Scott, D. and Jones. D. (Eds.). Textbook of Simulation, Skills and Team Training. Woodbury, CT: Cine-Med. https://hpttreasures.files.wordpress.com/2020/07/chapter-in-textbook-of-simulation-cognitive-task-analysis-and-its-role-in-teaching-technical-skills-sullivan-yates-baker-clark.pdf
ABOUT THE GUEST
Dr. Kenneth Yates Bio
Ken is a Professor of Clinical Education in the Rossier School of Education at the University of Southern California. He is also Co-Director of the Center for Human Applied Reasoning and IOT, a joint center of the Rossier School of Education and the Viterbi School of Engineering to combine cutting-edge cognitive science and education research with the emerging Internet of Things technologies to revolutionise personalised learning.
His research focuses on the use of Cognitive Task Analysis methods to capture the underlying knowledge and skills that experts use to solve complex problems and the design of instruction to effectively teach this expertise to others. He is also interested in how information communication technologies can be used to deliver instruction more efficiently to a wider audience.
ABOUT THE HOST
David James
David has been a People Development professional for more than 20 years, most notably as Director of Talent, Learning & OD for The Walt Disney Company across Europe, the Middle East & Africa.
As well as being the Chief Learning Officer at Looop by 360Learning, David is a prominent writer and speaker on topics around modern and digital L&D as well as an active member of the CIPD L&D Advisory Board.
CONTACT METHOD
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