Welcome to another exciting episode of The Modern Hairstylist Podcast, where we delve into the world of hairstyling and explore the ever-evolving business landscape. In this special two-part series, host Hunter Donia interviews two talented stylists, Sidney Applegate and Shirin Zakerion, who have both made significant shifts in their careers and are now thriving in the hairstyling industry.

Drawing from her experience in developing a tech startup, Shirin has become a trusted source of information and inspiration for those embracing their natural curls and has had the pleasure of becoming a leader within her area. As an educator for Forever Curls and a Read Curl Magazine panelist for 2023, she continues to educate and inspire the curly hair community.

Sidney has made a name for herself by helping clients achieve low-maintenance, dimensional hair color that enhances their natural beauty. As an aspiring educator, she is passionate about helping other hairstylists gain confidence in their hand-painted balayage skills, empowering them to become the go-to specialists in their areas for natural-looking color.

Throughout the episode, Hunter, Sidney, and Shirin discuss the challenges they faced while making some significant shifts in their businesses, as well as the lessons they've learned along the way. Listen in as they share valuable insights and advice on embracing change, taking risks, and overcoming fear in the world of hairstyling.

Whether you are a seasoned stylist, a newcomer to the industry, or simply curious about the business side of hairstyling, this episode is packed with inspiring stories and practical tips that will help you navigate your own career journey. So, tune in and get ready to be inspired by the incredible stories of Sidney Applegate and Shirin Zakerion on The Modern Hairstylist Podcast.

Keywords: Modern Hairstylist Podcast, Hunter Donia, Sidney Applegate, Shirin Zakerion, business shifts, curly hair, Siren salon, Forever Curls, Read Curl Magazine, balayage specialist, Dayton Ohio, hairstylist education, career journey, embracing change, overcoming fear.

Sidney Applegate's Instagram
Sidney Applegate's FREE Balayage Placement Guide

Shirin Zakerion's Instagram
Shirin Zakerion's Website

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Today's episode is the follow up to our session pricing deep dive!
Now that you've decided to offer session pricing, I will give you all the tea on how to roll out your new pricing and how to introduce it to your clients.
(This can still help you out if you've decided to swap your pricing model, even if you didn't decide to go with session pricing!) 

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Today's episode is going to be everything you could possibly need to know about session/package pricing! 
I personally use session pricing and I truly believe it is the best way to price your services. 
This episode will cover everything from my personal service menu to how you can figure out session pricing for yourself.

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What is the next step for you as a stylist?
I get this question a lot, so today we're breaking down what scalability actually looks like for solo hairstylists!
The main goal is to work less and still make the same amount of money or more. 
After this episode, you'll have a much more clear idea of how you can easily scale your beauty business. 

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Today I'm telling you my 5 favorite tech tools when it comes to streamlining your business!
Technology is used to help increase productivity and efficiency, so I'm telling you which tools are best to automate and delegate in your beauty business. 
Listen now to learn which tech tools you NEED to have to make your work life significantly easier. 

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Today we're diving in on the scariest part of running your own business... taxes!
Michelle and I are breaking down what an S-Corp even is and how it can help you when it comes to the dreaded tax time.
Tune in to hear all the in's and out's of what you should be doing to help make your business more profitable this tax season!

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Today I'm talking all about your marketing funnel and the client's journey through each and every level. We will discuss each part individually and how you should be utilizing it to build trust with your ideal clients.
This episode will give you all the tea on how to optimize your marketing funnel and turn it into an ideal client conversion machine! 

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Today I'm telling you how I successfully moved into my salon suite with zero clients to start with!

We're going to talk all about what did and what did not work for me while I was trying to build my clientele. 

Tune in to get all the tea on what you should be focusing on if you are trying to build your marketing efforts and get more new guests in your chair. 

https://hunterdonia.com/marketing

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Today we're diving in on the 3 biggest mistakes hairstylists make when identifying their ideal client. 

This is a make or break for your marketing efforts and so many people are doing it wrong!

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Are you constantly checking that number at the top of your profile?
I'm telling you to STOP checking your follower count and just do you!
This week, Kaitlyn and I are discussing how the number of followers you have does NOT equal more money and how it's probably holding you back. 
Tune in to hear the realities of being reposted by big company names and what you should really be focusing on. 
You do not want to miss this!

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