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Have you ever thought, "I should create an online course," but stopped yourself because you weren't sure if you had enough expertise or credentials? Amy Porterfield, the undisputed queen of course creation with over $130 million in business revenue, reveals why 2025 is the perfect time to turn your knowledge into a digital course—regardless of your experience level.

The digital course landscape is evolving, not declining. While AI has changed how courses are built, human perspective, stories, and support remain irreplaceable. "Information does not equal transformation," Amy explains. Today's students aren't paying for steps they could Google; they're investing in clarity, accountability, and mentorship that gets them to the finish line.

What makes this conversation particularly powerful is Amy's revelation that everyone has a course inside them. You only need what she calls the "10% edge"—being just slightly ahead of those you want to help. From decluttering homes to creating digital magazines, teaching sourdough baking to potty training babies, successful courses come from everyday knowledge paired with personal experience.

The most surprising insight? You don't need a massive audience or a complex course to succeed. One of Amy's students pre-sold $7,500 worth of courses with just 70 email subscribers before creating any content. Another sells a simple $47 decluttering course that's generated hundreds of sales. The key is specificity, authenticity, and creating an experience rather than just delivering information.

And, as a special bonus, I want to give you FREE access to my signature course, Slay Your Year (usually $997)! All you have to do is:

• Leave a review of this podcast.
• Email a screenshot of your review to [email protected]

Simple as that!

If you'd love to watch the video version of our interviews, be sure to subscribe to the podcast's YouTube channel here.