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Have you ever found yourself lost in the maze of Facebook Ads, unsure of where to start or how to make it work for your business? Well, fear not, because in this episode of the Flow State Business Podcast, I had the pleasure of chatting with Shakira, a Marketing Coach and Meta Ads Expert, who shared her wisdom and insights on navigating the world of Facebook ads.

We delved into the importance of having a well-designed funnel, determining ad budgets, and the value of a strategic approach to ads in 2024.

Shakira shared her journey from the corporate world to becoming a marketing coach and Facebook ads expert. She emphasized the significance of understanding the message behind an ad, the importance of planning a holistic marketing funnel, and the need to blend energetics and strategy in advertising.

We discussed the power of boosting organic posts, the impact of well-designed landing pages, and the value of educating oneself on ads before delegating the task. Shakira also offered a free checklist for auditing ad readiness and power hours for personalized advice on ad accounts.

If you want to learn more about ads, Shakira's insights are invaluable. Make sure to check out her website and follow her on social media. And remember, it's not just about the ads; it's about the energy and intention behind them. Thank you for tuning in, and don't forget to spread the love by sharing your thoughts on this episode!

LINKS

Where to find Shakira Park:

• Instagram: @shakirapark_ and @parks_social
• Website: www.parkssocial.com
• Free Meta Ads Starter Checklist 
• Power Hour 1:1 Coaching Call

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00:00:00 Welcome & Guest Introduction
00:02:17 Shakira's Journey to Meta Ads Expertise
00:10:30 The Decision to Start a Business
00:12:30 Ruby's Experience with Ads Agencies
00:14:27 When to Start with Facebook Ads
00:15:38 Structuring an Ad Campaign
00:19:29 Determining Ad Spend Budget
00:23:38 Learning ads for business growth
00:28:50 Boosting Strategy for Organic Content
00:33:32 - The Importance of a Well-Designed Landing Page