The Niche Is You

By Matthew Gottesman

Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest se... more

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FAQs about The Niche Is You:

How many episodes does The Niche Is You have?

The podcast currently has 845 episodes available.

The Niche Is You episodes:

July 31, 2026Your Boundaries Aren't Hurting People — They're Revealing Who Was Benefiting From You Having None
In this episode we’ll talk about:
Why setting boundaries so often gets confused with hurting people — when what's really happening is that boundaries are exposing dynamics that were never sustainable in the first place, and why the discomfort others feel is not the same thing as harm being done to them
The specific way that a lack of boundaries quietly benefits certain people in your life — and why the loudest resistance to your new limits almost always comes from the ones who were quietly gaining the most from your old lack of them
Why the people who genuinely love you will adjust to your boundaries — even if imperfectly — and the people who resist them completely are showing you something important about the actual nature of the relationship
How to recognize the difference between a boundary that's hurting someone and a boundary that's just inconveniencing someone who was used to unlimited access — because those two things get conflated constantly and the confusion keeps a lot of people from setting the limits they need
What becomes possible when you finally stop apologizing for the limits that were always yours to set — and how the relationships that survive that shift become the ones actually worth having
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
22min
July 30, 2026Anyone Can Stand Beside You — The Person For You Will Protect Your Assignment
In this episode we’ll talk about:
Why chemistry, connection, and attraction matter… but why they were never designed to be the primary filter for who you build a life with, and how using them as the primary filter often leads to relationships that struggle to hold what you're actually trying to build
The concept of stewardship in relationships… what it means when one person is entrusted with the assignment God placed in the other, and why the right partner recognizes that assignment before they recognize anything else
Why this principle isn't gendered… it applies equally to how a man chooses a woman and how a woman chooses a man, because both people are carrying something God placed inside them that requires stewardship from the other
The specific signs of a partner who's built to steward the assignment… the way they treat what you're carrying, the way they protect your peace, the way they multiply what you build instead of consuming it
What it means to choose from a place of purpose rather than a place of chemistry… and why doing this changes not just your relationship but the entire trajectory of your legacy
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
21min
July 29, 2026What It Actually Looks Like to Surrender Your Plans to God
In this episode we’ll talk about:
Why most of what we call "surrender" isn't actually surrender… it's negotiation dressed up in spiritual language, and how that quietly keeps us stuck in the same season for years
The specific difference between surrendering the vision and surrendering control of how the vision arrives… a distinction that changes everything about how you walk through your assignment
Why the plans, ideas, and expectations you're holding onto are often the very things standing between you and what God is actually trying to give you
What real surrender actually looks like in practice… the daily posture, the specific release, and the trust required underneath both
How to recognize when you've moved from surrender back into control… and how to gently return to trust without shame
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
24min
July 28, 2026Your Best Opportunities Will Come From the Work You Almost Didn't Share
In this episode we’ll talk about:
Why the nervousness before sharing is usually a signal — not a warning
Why the work you almost held back is often the work that carries you
How the pieces we're most tempted to hide are usually the most human
Why the right opportunities come from the realest work — not the safest
What it means to build a practice of sharing what you almost didn't
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
26min
July 27, 2026If It Makes Sense to Everyone Else — It's Probably Not From God
In this episode we’ll talk about:
Why real assignments from God rarely make sense to the people around you
The difference between waiting on God and waiting on certainty
Why understanding comes after obedience — not before
Why comfort never produces calling
What it means to move at the edge of something you don't fully understand yet
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
24min
July 24, 2026The Best Decisions Usually Feel Simpler Than Your Mind Wants Them To
In this episode we’ll talk about:
Why the mind resists simple answers
How overthinking creates false complexity
Why real clarity tends to be quiet
The difference between analysis and knowing
How to trust the simpler answer when it arrives
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
20min
July 23, 2026The People Who Feel "Behind" Are Often the Ones Actually Building Something Real
In this episode we’ll talk about:
Why the feeling of being "behind" is one of the most common and misinterpreted experiences of the modern era
How the timelines we've inherited are almost entirely borrowed — and often unrelated to the actual work of building something real
Why the people who are building something meaningful almost always feel behind while they're doing it
The difference between measurable progress and structural progress
How to reinterpret the feeling of being behind as evidence that something real is being built
What becomes possible when you stop measuring your life against timelines that were never yours
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
22min
July 22, 2026The God Who Called You to This Isn't Going to Abandon You in the Middle of It
In this episode we’ll talk about:
Why we default to fear that God will leave us halfway through what God started in us
The biblical pattern of calling always including the sustenance to complete it
Why the middle of the journey is where doubt shows up loudest — and how to interpret that doubt
How to recognize the provision that's been there the whole time
Why the discomfort of the middle isn't a sign God has abandoned you — it's a sign the work is real
What becomes possible when you finally trust that the God who called you is the same God carrying you
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
25min
July 21, 2026You Don't Need to Be Discovered… You Need to Be Recognized
In this episode we’ll talk about:
Why the entire idea of being "discovered" is a leftover from an era that no longer exists
The fundamental difference between being discovered and being recognized
Why discovery required someone else's permission — and why recognition requires only your own clarity
How the shift from institutions to direct trust has changed what actually produces visibility now
The specific work of becoming recognizable — and what it requires of you
What becomes possible when you stop waiting to be discovered and start becoming impossible to miss
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
23min
July 20, 2026The Depth of a Relationship Is Determined by What Both People Are Willing to Be Honest About
In this episode we’ll talk about:
Why time is essential to depth — but it isn't enough on its own
How trust and honesty work together over time to produce real intimacy
The specific ways we've been letting time do all the work that honesty was supposed to do
Why the topics both people avoid become the ceiling of the relationship
How honesty in relationships is a mutual practice — not a one-sided demand
The difference between honesty that deepens and honesty that damages
What becomes possible when both people finally stop editing themselves out of the relationship
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
26min

FAQs about The Niche Is You:

How many episodes does The Niche Is You have?

The podcast currently has 845 episodes available.

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