The Niche Is You

By Matthew Gottesman

Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest se... more

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FAQs about The Niche Is You:

How many episodes does The Niche Is You have?

The podcast currently has 856 episodes available.

The Niche Is You episodes:

July 20, 2026The Depth of a Relationship Is Determined by What Both People Are Willing to Be Honest About
In this episode we’ll talk about:
Why time is essential to depth — but it isn't enough on its own
How trust and honesty work together over time to produce real intimacy
The specific ways we've been letting time do all the work that honesty was supposed to do
Why the topics both people avoid become the ceiling of the relationship
How honesty in relationships is a mutual practice — not a one-sided demand
The difference between honesty that deepens and honesty that damages
What becomes possible when both people finally stop editing themselves out of the relationship
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
26min
July 17, 2026Discomfort Isn't the Enemy of a Meaningful Life… It's Sometimes the Price of One
In this episode we’ll talk about:
Why discomfort isn't the enemy of a meaningful life — it's the actual price of one
How the fear of discomfort is quietly running the ceiling of your life
Why the culture has trained us to treat comfort as the goal — and what that costs us
The specific practice of dipping your toe into discomfort with low stakes
How to develop a healthy, working relationship with discomfort as a catalyst for growth
What becomes possible when you finally stop treating discomfort as something to escape
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
27min
July 16, 2026The Value of Your Work Is Established Long Before Anyone Can Bring a Metric to It
In this episode we’ll talk about:
Why value is created long before it can be measured — and why waiting for measurement to confirm it is a trap
How we've been trained to trust metrics more than we trust our own knowing
The specific damage that happens when you outsource the validation of your work to external numbers
Why the deepest work always exists in the gap between what's built and what can be measured
How to develop the internal knowing that recognizes value before the market does
What becomes possible when you stop needing metrics to confirm what you already know
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
22min
July 15, 2026The Version of You That's Emerging Doesn't Need Permission From the Version That's Leaving
In this episode we’ll talk about:
Why growth doesn't just require releasing what was bad — it requires releasing what was good but no longer fits
How the version of you that's leaving quietly holds veto power over the version that's emerging
Why we mistake loyalty to our old identity for integrity — when it's actually resistance to becoming
The specific ways we ask permission from a self that has no authority to give it
What it looks like to stop negotiating with the past version of yourself
What becomes possible when you finally give the emerging version full permission to arrive
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
28min
July 14, 2026What You Were Told About Your Worth Is Still Shaping What You Let Yourself Build
In this episode we’ll talk about:
Why belief is the invisible architecture of every life
How the beliefs we inherited early — especially from people we loved and trusted — quietly shape what still feels possible now
The specific danger of authority-based beliefs that we never examined
Why some people are "lucky" to have been told empowering things — and why the rest of us have to consciously rebuild
How to identify the beliefs still running your life underneath the surface
What becomes possible when you start believing what's actually true about who you are and what you can build
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
26min
July 13, 2026What If Your Business Was Just a Vehicle to Enjoy Your Life?
In this episode we’ll talk about:
Why the endless revenue chase is a fallacy that keeps you from ever arriving
How we accidentally made business the destination when it was always meant to be the vehicle
Why most of what you actually want probably costs less than what you've been trying to earn
The difference between chasing enjoyment and building for it
How to define what "enough" actually looks like for your life
What becomes possible when business becomes fun again
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
31min
July 10, 2026The Gap That Nobody Talks About… the Space Between Inner Transformation and Outer Reality
In this episode we’ll talk about:
The gap that nobody talks about — the space between inner transformation and outer reality
Why doubt shows up so intensely in this specific season
How to recognize the gap for what it actually is instead of interpreting it as failure
The spiritual purpose of the lag between who you're becoming and what your life reflects
Why frantic searching in the gap only prolongs it
How to embody who you've become while your life is still catching up
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
25min
July 09, 2026The Real Flex Isn't Getting What Everyone Else Wants… It's Not Wanting It in the First Place
In this episode we’ll talk about:
Why wanting what everyone else wants automatically puts you in chase mode — and what that's costing you
The difference between playing the same game better and playing a different game entirely
Why the current cultural moment is revealing something important — institutions courting creators who don't actually need them
The internal work of figuring out what you actually want vs what you were trained to want
Why refusing the invitation isn't rejection — it's clarity about the game you're playing
What becomes possible when you finally want what's actually yours
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
33min
July 08, 2026Why Does Grief Reveal Some of Our Deepest Connection to God?
In this episode we’ll talk about:
Why grief has a way of doing what almost nothing else in life can do to our spiritual sensitivity
How loss slows down our sense of time — and why that slowing down is where God tends to meet us
Why we ask deeper questions in grief than we do in almost any other season
How grief strips away the noise that usually stands between us and God
Why the closeness people feel to God in loss is often the closeness that was always available — we just weren't quiet enough to receive it
What we can carry from these seasons into the rest of our lives
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
28min
July 07, 2026The Goal Isn't More Energy — It's Fewer Things Stealing It
In this episode we’ll talk about:
Why most people are chasing the wrong solution to feeling depleted
The hidden energy leaks that quietly run your nervous system into the ground
How modern life trained us to add more instead of protect more
What's actually stealing your energy that you haven't named yet
The practical work of subtracting what's draining you
What becomes possible when you finally protect your energy instead of chasing more of it
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
...more
27min

FAQs about The Niche Is You:

How many episodes does The Niche Is You have?

The podcast currently has 856 episodes available.

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