The Niche Is You
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The Niche Is You episodes

  • Your Best Opportunities Will Come From the Work You Almost Didn't Share

    In this episode we’ll talk about:

    • Why the nervousness before sharing is usually a signal — not a warning
    • Why the work you almost held back is often the work that carries you
    • How the pieces we're most tempted to hide are usually the most human
    • Why the right opportunities come from the realest work — not the safest
    • What it means to build a practice of sharing what you almost didn't
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    26 min
  • If It Makes Sense to Everyone Else — It's Probably Not From God

    In this episode we’ll talk about:

    • Why real assignments from God rarely make sense to the people around you
    • The difference between waiting on God and waiting on certainty
    • Why understanding comes after obedience — not before
    • Why comfort never produces calling
    • What it means to move at the edge of something you don't fully understand yet
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    24 min
  • The Best Decisions Usually Feel Simpler Than Your Mind Wants Them To

    In this episode we’ll talk about:

    • Why the mind resists simple answers
    • How overthinking creates false complexity
    • Why real clarity tends to be quiet
    • The difference between analysis and knowing
    • How to trust the simpler answer when it arrives
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    20 min
  • The People Who Feel "Behind" Are Often the Ones Actually Building Something Real

    In this episode we’ll talk about:

    • Why the feeling of being "behind" is one of the most common and misinterpreted experiences of the modern era
    • How the timelines we've inherited are almost entirely borrowed — and often unrelated to the actual work of building something real
    • Why the people who are building something meaningful almost always feel behind while they're doing it
    • The difference between measurable progress and structural progress
    • How to reinterpret the feeling of being behind as evidence that something real is being built
    • What becomes possible when you stop measuring your life against timelines that were never yours
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    22 min
  • The God Who Called You to This Isn't Going to Abandon You in the Middle of It

    In this episode we’ll talk about:

    • Why we default to fear that God will leave us halfway through what God started in us
    • The biblical pattern of calling always including the sustenance to complete it
    • Why the middle of the journey is where doubt shows up loudest — and how to interpret that doubt
    • How to recognize the provision that's been there the whole time
    • Why the discomfort of the middle isn't a sign God has abandoned you — it's a sign the work is real
    • What becomes possible when you finally trust that the God who called you is the same God carrying you
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    25 min
  • You Don't Need to Be Discovered… You Need to Be Recognized

    In this episode we’ll talk about:

    • Why the entire idea of being "discovered" is a leftover from an era that no longer exists
    • The fundamental difference between being discovered and being recognized
    • Why discovery required someone else's permission — and why recognition requires only your own clarity
    • How the shift from institutions to direct trust has changed what actually produces visibility now
    • The specific work of becoming recognizable — and what it requires of you
    • What becomes possible when you stop waiting to be discovered and start becoming impossible to miss
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    23 min
  • The Depth of a Relationship Is Determined by What Both People Are Willing to Be Honest About

    In this episode we’ll talk about:

    • Why time is essential to depth — but it isn't enough on its own
    • How trust and honesty work together over time to produce real intimacy
    • The specific ways we've been letting time do all the work that honesty was supposed to do
    • Why the topics both people avoid become the ceiling of the relationship
    • How honesty in relationships is a mutual practice — not a one-sided demand
    • The difference between honesty that deepens and honesty that damages
    • What becomes possible when both people finally stop editing themselves out of the relationship
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    26 min
  • Discomfort Isn't the Enemy of a Meaningful Life… It's Sometimes the Price of One

    In this episode we’ll talk about:

    • Why discomfort isn't the enemy of a meaningful life — it's the actual price of one
    • How the fear of discomfort is quietly running the ceiling of your life
    • Why the culture has trained us to treat comfort as the goal — and what that costs us
    • The specific practice of dipping your toe into discomfort with low stakes
    • How to develop a healthy, working relationship with discomfort as a catalyst for growth
    • What becomes possible when you finally stop treating discomfort as something to escape
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    27 min
  • The Value of Your Work Is Established Long Before Anyone Can Bring a Metric to It

    In this episode we’ll talk about:

    • Why value is created long before it can be measured — and why waiting for measurement to confirm it is a trap
    • How we've been trained to trust metrics more than we trust our own knowing
    • The specific damage that happens when you outsource the validation of your work to external numbers
    • Why the deepest work always exists in the gap between what's built and what can be measured
    • How to develop the internal knowing that recognizes value before the market does
    • What becomes possible when you stop needing metrics to confirm what you already know
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    22 min
  • The Version of You That's Emerging Doesn't Need Permission From the Version That's Leaving

    In this episode we’ll talk about:

    • Why growth doesn't just require releasing what was bad — it requires releasing what was good but no longer fits
    • How the version of you that's leaving quietly holds veto power over the version that's emerging
    • Why we mistake loyalty to our old identity for integrity — when it's actually resistance to becoming
    • The specific ways we ask permission from a self that has no authority to give it
    • What it looks like to stop negotiating with the past version of yourself
    • What becomes possible when you finally give the emerging version full permission to arrive
    • And more…

    START HERE…

    → Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.

    → https://mattgottesman.substack.com/about

    NEW HERE…

    → 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.

    → https://mattgottesman.com/reverse-engineer-your-life (FREE)

    CONNECT WITH ME…

    → Instagram — @mattgottesman

    → TikTok — @mattgottesman

    → YouTube — @mattgottesman

    RESOURCES…

    → Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE

    → Recommended Book List — CLICK HERE

    → Apparel — thenicheisyou.com

    OTHER RELATED EPISODES:

    Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step

    Apple: https://apple.co/3MB62Iu

    Spotify: https://bit.ly/4rZw3RN

    28 min

About The Niche Is You

From the publisher's feed

Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.

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