The Niche Is You

By Matthew GottesmanSociety & Culture Alternative Health Health & Fitness Education Self-Improvement

The Niche Is You episodes

June 30You're Not Having an Identity Crisis… You're Having an Honesty Breakthrough
In this episode we’ll talk about:
Why what we call an identity crisis is almost always something else entirely
How honesty feels like collapse when you've spent years performing
The difference between losing yourself and losing the version of you that was never really you
Why God uses these moments to reorient your entire life
What to do when honesty starts arriving in waves you didn't ask for
What becomes possible on the other side of the breakthrough you've been resisting
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
23 min
June 29God's Not Absent... God Just May Be Quiet So You Can Practice Listening to a Frequency You Used to Drown Out
In this episode we’ll talk about:
Why silence from God isn't absence — and how we've been misreading it our whole lives
The biblical pattern of God speaking in whispers, not noise
What you've been using to drown out the frequency you're now being asked to hear
Why God goes quiet on purpose during certain seasons
The practical work of learning to listen again
What starts to happen when you finally tune into the frequency you used to ignore
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
30 min
June 26The Work Doesn't Need to Be Good… It Just Needs to Be Made
In this episode we’ll talk about:
Why we've been lied to about how creativity actually works
How the obsession with making good work is what's preventing you from making anything
Why creative block is almost always perfectionism in disguise
Real creators aren't more talented — they're more willing to make bad work for as long as the good requires
The discipline of showing up before you know what you'll say
What happens when you commit to making instead of making well
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
22 min
June 25If You’re Not Going To Devote All Of Yourself To It, Why Do It At All
In this episode we’ll talk about:
Why Kobe Bryant's standard wasn't about being the best — it was about full devotion
How half-devotion is more expensive than full devotion ever will be
Why we half-step things that actually matter to us — and what's underneath that pattern
The areas of your life that deserve full devotion and the cost of giving them less
What full devotion actually looks like in practice
The question you have to ask yourself about every commitment in your life right now
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
24 min
June 24There Are Two Vital Questions to Ask When Making an Important Decision
In this episode we’ll talk about:
Why most people only ask one question when making decisions — and it's the wrong one
The difference between optimization decisions and positioning decisions
How our culture trained us to measure success by what we get instead of what we're aligning with
Why Jalen Brunson's $113 million decision is a masterclass in spiritual and strategic alignment
Why provision follows position — not the other way around
What this looks like applied to the decisions you're facing right now
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
23 min
June 23Make the Thing Only You Could Make — The Audience for That Is Already Waiting
In this episode we’ll talk about:
Why the most overlooked competitive advantage is the thing that makes you specifically you
How trying to make what's already been made is the slowest path to obscurity
Why your unique combination of experiences perspectives and gifts is the actual asset
How there's already an audience searching for what only you can offer
Why most creators settle for generic work because specific work feels riskier
What happens when you finally trust that what makes you different is exactly what's needed
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
23 min
June 22You Will Know Them By Their Fruit
In this episode we’ll talk about:
Why fruit is not what most people think it is
What scripture actually means when it talks about the fruit of the Spirit
How real fruit shows up in someone's daily behavior — not their public presentation
Why fruit cannot be performed... only lived
How recognizing fruit in others requires cultivating it in yourself
What your spirit knows about someone long before your mind can explain it
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
25 min
June 19Money Was Never the Enemy of the Work… or What Some Call Art
In this episode we’ll talk about:
Why we sort our talents into two piles — and how that sorting system is breaking
The lie that real artists shouldn't care about money — and where it came from
Why art is bigger than the canvas and the recording booth
The reframe — money isn't the enemy of devotion, neglect is
Why rigor and devotion are the same act
How to define your own model without inheriting the old playbook
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
22 min
June 18When the Thing That Always Worked Stops Working — That's God Talking
In this episode we’ll talk about:
Why God will sometimes dry up the source that's been carrying you
How to recognize divine redirection when it shows up as drought
Why the unexplainable slowdown isn't punishment — it's repositioning
The difference between confusing the source with God and recognizing God as the actual source
Why letting go of what used to work is harder than starting something new
What shifts when you stop trying to revive the old well and start trusting the new direction
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
24 min
June 17How Do You Answer the Question… “What Do You Do?”
In this episode we’ll talk about:
Why the question "what do you do" has always felt too small for certain people
How society's need to label you is about their comfort not your identity
Why being multiple things at once isn't confusion — it's design
How I personally navigate this question and why my answer keeps evolving
Why the pressure to pick one lane limits people who were built for range
What shifts when you stop trying to fit into a title and start owning the full picture
And more…

START HERE…
→ Join The Niche Is You® — my Substack (20K+) — Weekly essays, the full workshop library, the private community + the Quarterly Challenges.
→ https://mattgottesman.substack.com/about
NEW HERE…
→ 6 Days to Clarity Workshop — clarity for your time, energy, money, creativity, work & play.
→ https://mattgottesman.com/reverse-engineer-your-life (FREE)
CONNECT WITH ME…
→ Instagram — @mattgottesman
→ TikTok — @mattgottesman
→ YouTube — @mattgottesman
RESOURCES…
→ Write • Design • Build — my Content Creator Studio & OS masterclass (Included when you join my Substack) — Growing the niche of you, your audience, reach, voice, passion & income — CLICK HERE
→ Recommended Book List — CLICK HERE
→ Apparel — thenicheisyou.com
OTHER RELATED EPISODES:
Faith Isn’t Knowing the Whole Path… It’s Taking the Next Honest Step
Apple: https://apple.co/3MB62Iu
Spotify: https://bit.ly/4rZw3RN
24 min

About The Niche Is You

From the publisher's feed

Hi, I’m Matt Gottesman (@mattgottesman on Instagram) and this is my daily podcast where I offer practical thoughts and perspectives to un-complicate life, creativity and the pursuit of your highest self.