Instagram is a great place to get discovered, but it’s what happens after someone finds you that turns a follower into a paying client.

In this episode, I’m breaking down 3 beginner-friendly funnels every nutrition business needs to grow consistently without relying on social media 24/7.

What You’ll Learn:

✔️ How to use a freebie to turn followers into leads (Visibility Funnel)

✔️ How to build trust with a simple email sequence (Nurture Funnel)

✔️ How to guide warm leads into discovery calls (Sales Funnel)

✔️ How to put it all together inside the Client Funnel Starter Kit

If you’re making under $2K/month and want to hit consistent $10K months, these simple systems will help you get there, with less stress and more structure.

Hit play on this episode and let’s get your funnels working behind the scenes 🎧

🔗 LINKS MENTIONED IN THIS EPISODE

Client Funnel Starter Kit: The practical, step-by-step training to help you create your lead magnet, nurture sequence, and sales funnel from scratch without the tech overwhelm. 

Get early bird pricing before July 30 →

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

In this behind-the-scenes episode, I’m pulling back the curtain on how I run two online businesses in around 30 hours a week while being a present mum and leading a remote team of 19.

You’ll hear the raw, honest truth about how I got here (hint: it wasn’t an overnight success), what I’ve learned from hiring and firing, and why outsourcing has been the key to sustainable growth and more freedom.

What You’ll Learn:

✔️ A full breakdown of my team (who does what, and how we stay connected)

✔️ My exact hiring journey: from my first 5-hour-a-week VA to now a team of 19

✔️ The hiring mistakes I made (and what I do differently now)

✔️ The leadership mindset shift that changed everything

✔️ What to outsource first if you’re feeling overwhelmed in your business

I also share how my Digital VA Concierge (DVAC) service can support you in growing your business with done-for-you marketing so you don’t need to worry about training someone from scratch.

LINKS MENTIONED IN THIS EPISODE

🔗 Download FREE Guide: Top 10 Tasks to Outsource as a Health Business Owner

🔗 Digital VA Concierge: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break).

🔗 Watch Free Training: Grow Your Business to 6-Figures With Scalable Online Programs.

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Struggling to come up with Instagram content this month? You’re not alone. The good news is, you don’t need to be posting every day to stay visible and get clients.

In this episode, I’m sharing the only three types of Instagram posts you need this month to stay top-of-mind, build trust, and keep your audience warm (even if you’re taking time off). 

What You’ll Learn:

✔️ Why “less but intentional” content works in July

✔️ The 3 post types that keep you visible and help you make sales

✔️ Simple visibility post ideas that drive DM automations & grow your list

✔️ How to build your content plan in under 60 minutes

✔️ Where to get support if content feels like a constant grind

Whether you’re feeling stuck with ideas or just want to simplify your content plan for the month, this is your go-to Instagram strategy for July.

Hit play on this episode and let’s get you visible on Instagram 🎧  

🔗 LINKS MENTIONED IN THIS EPISODE

• Content Marketing Club: Make content creation easy with your weekly done-for-you marketing content, Reels ideas with plug-and-play captions, and ready-to-send marketing emails.

• Digital VA Concierge: Delegate your content, tech, and launch tasks to our expert virtual team so you can continue moving the needle forward in your business while you enjoy a slower season (or even take a well-deserved break).

• ManyChat: Automate your DM replies and grow your email list while you’re offline.

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

July feeling a little… quiet?

Sales slowing down and engagement dipping?

If you’re feeling the pressure of a slower sales month and questioning whether your offers still work, you’re not alone.

And no, your business isn’t broken.

In this episode, I’m sharing 3 simple strategies to help you stay visible, nurture warm leads, and stop second-guessing yourself during quieter seasons. If you’ve been doing “all the things” and still not seeing results, this is your July reset.

What You’ll Learn:

✨ Why slower months are part of the process (not a failure)

✨ How to stay front-of-mind without posting daily

✨ The easiest way to grow your email list using DM automation

✨ How to nurture leads now for stronger sales later in the year

This episode is actionable and focused on helping you shift your energy,  so you can stop spiraling and start building a business that works even when you’re taking time off.

Hit play on this episode and let’s get you back in control 🎧  

🔗 LINKS MENTIONED IN THIS EPISODE

Digital VA Concierge: Let my team help you stay visible and organised while you enjoy a slower season (or even take a well-deserved break).

ManyChat: Automate your DM replies and grow your email list while you’re offline.

Client Funnel Starter Kit: Build a simple client-getting funnel from scratch (even if you’re brand new to email marketing or aren’t techy).

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Your content isn’t the problem. Your missing funnel is.

If you’ve been showing up on Instagram, creating Reels, designing carousels, and still not signing clients consistently, this episode is going to shift everything.

I just wrapped up hosting my first Bali Nutrition Business Retreat for dietitians and nutritionists, and the biggest breakthrough I taught wasn’t about content or visibility…

It was about building a simple funnel to turn that visibility into income.

While Instagram is great for getting discovered, it’s your email marketing funnel that actually builds trust and drives sales. And in this episode, I’m sharing exactly why even big creators with 100K+ followers are getting under 1% engagement… and yet making millions each year.

What You’ll Learn:

📉 Why relying on Instagram alone is hurting your business growth

📬 The funnel strategy every dietitian and nutritionist needs to grow a profitable business

🧠 How we mapped out client-converting systems during the retreat

💥 And how you can start building your automated funnel with Email Profit Lab

If you’re ready to stop chasing the algorithm and start building a business that runs on strategy and automation, the Email Profit Lab is for you.

Join the Client Funnel Starter Kit now → 

Hit play on this episode now! 🎧  

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Let’s be honest: tax, superannuation, and money management aren’t exactly the fun part of running your nutrition business. But they are essential if you want to grow something sustainable (and avoid getting hit with a surprise tax bill later 😬). 

To celebrate our 50th episode (yay!), I've invited Diana Todd, an Australian-Registered Tax Agent and founder of Balance Tax Accountants to the podcast! Diana specialises in working with online business owners and has a real knack for making finance feel less scary and a whole lot more empowering. 

In this episode, we tackle some of the most common money questions I get from dietitians and nutritionists, like:

✔️ What type of tax structure should you set up (sole trader vs. company), and when is it time to transition?

✔️ When to register for GST and how it affects your services and digital products

✔️ How to set aside money for tax and plan your business finances (so you don’t get nasty surprises from the tax office!)

✔️ What’s actually tax deductible in your business (yes, even that wall art in your office!)

We also dive into bigger-picture topics around building a financially viable business, scaling for growth, and developing a strong money mindset; lessons that are valuable no matter where you are in the world.

Diana brings a fun, down-to-earth, and holistic approach to money management, making tax and finances feel way less intimidating. Whether you're just starting out or looking to scale your practice, this episode is packed with practical advice to help you feel more confident and in control of your business money.

Hit play on this episode now! 🎧  

ABOUT DIANA

Diana Todd is a business accountant who cures tax anxiety and ensures her clients feel seen, heard, understood, and in control of their business money.

Diana’s award-winning online accounting firm, Balance Tax Accountants, delivers stress-free online tax services to the Australian small business community. Diana’s Higher Money coaching program supports purpose-led entrepreneurs in building wealthy and sustainable businesses.

📲 CONNECT WITH DIANA

Web: www.balancetax.com.au

Instagram: @balancetax

Tiktok: @balancetax

Youtube: @balancetax

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

If sales calls make you feel icky or pushy, this episode is going to help you reframe everything. Let’s talk about how to sell in a way that actually feels good, for both you and your potential client.

In this episode of the Nutrition Business Show, I’m sharing how to lead aligned and ethical sales conversations, especially when selling high-touch programs. You’ll learn the mindset shifts and exact language I use to handle common objections, without pressure tactics or discounting your worth. 

Whether you’re new to sales or wanting to improve your conversion rate, this is a must-listen for any nutrition professional offering premium services.

In this episode, you’ll learn:

✔️ The top 3 objections that come up in sales calls, and what they really mean

✔️ How to respond when someone says “I need to think about it” without sounding pushy

✔️ Real-life examples of what you can say to guide someone to make a decision confidently

This episode is your reminder that objections are not rejections. Instead, they’re invitations to lead with empathy, trust, and clarity.

Hit play on this episode now! 🎧  

🔗 LINKS MENTIONED IN THIS EPISODE

💼 Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today.

Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan

📥 Join the Client Funnel Starter Kit now →

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

Feeling like you’re in a sales slump? If client enquiries have dried up or your Stripe account has been a little too quiet lately, this episode is for you.

I’m sharing 5 quick and easy revenue-boosting ideas that can help you bring in $500–$2,000 this week, without creating a brand new offer, building a full funnel, or relying on sales calls.

These strategies are perfect for dietitians, nutritionists, and wellness professionals who want a fast cash injection using what you already have. Whether you’ve got 100 followers or 10,000, these ideas are simple, scalable, and designed to get you moving again.

In this episode, you’ll learn:

✔️ How to turn your existing 1:1 consults into high-impact Power Sessions

✔️ A clever way to get paid to grow your email list

✔️ How to simply monetise what’s already sitting in your Google Drive

✔️ Why a paid workshop could be your most profitable hour

✔️ The easiest digital product to create + sell today

I’m sharing simple, strategic moves that can help bring a quick cash injection into your business when you’re stuck in a slow sales month without launching anything new.

Hit play on this episode now! 🎧  

🔗 LINKS MENTIONED IN THIS EPISODE

💼 Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan

📥 Join the Client Funnel Starter Kit now →

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

If you're a dietitian, nutritionist, or health professional starting your online business journey, you've probably wondered...

“What should I post for free on social media, and what should I save for my paid program?”

In this episode, I’m breaking down the exact role of your free content, what belongs in your paid programs, and how to create content that builds trust and sparks interest (without giving away the whole farm).

In this episode, you’ll learn:

✔️ Why “giving away your best stuff” may actually hurt your bottom line

✔️ The real purpose of free content (and how it fits into your sales funnel)

✔️ What your paid offer should actually include to drive results

✔️ How to stop creating content for likes and start creating content for profit.

You’ll walk away with a clear strategy to show up online, attract the right people, and guide them from follower → lead → paying client.

Hit play on this episode now! 🎧

🔗 LINKS MENTIONED IN THIS EPISODE

💼Start & Grow Your Business to $5K months - Get 10% off Accelerator Program today. Enter code “TNBS10” for Upfront Payment or “TNBSPP10” for Payment Plan

📥 Join the Client Funnel Starter Kit now →

🎧 Episode 37: The Secret to Selling on Autopilot: An Automated Email Sales Engine

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

📝 REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!

In this episode of The Nutrition Business Show, I’m breaking down the 3 business archetypes I see most often after coaching hundreds of dietitians and nutritionists. I’ll help you figure out which type you are, and what to do to scale to the next level in your business.

PLUS, I’m sharing 5 business metrics that will completely change how you grow. These are the exact ones we track inside Momentum Club to help our clients make data-driven decisions, not emotional ones.

In this episode, you’ll learn:

✔️ The 3 nutrition business archetypes (+ which one you are!)

✔️ Why “working harder” isn’t the solution, and what to do instead

✔️ The 5 powerful metrics that help you scale strategically

✔️ How to shift from emotional decision-making to data-driven strategy

✔️ A behind-the-scenes look at how I scaled my income without back-to-back client calls

If you’ve been stuck throwing spaghetti at a wall, hustling but not seeing results, and feeling unsure what to focus on, this episode will give you more clarity.

Hit play on this episode now! 🎧

🔗 LINKS MENTIONED IN THIS EPISODE

👉 Scale Your Business to $10K Months. Apply for the Momentum Club (6 Spots Only)

📲 CONNECT WITH ME

Web: www.charlynooi.com

Facebook: @charlynooi 

Instagram: @charlynooi

YouTube: @charlynooi

REVIEW & SUBSCRIBE TO THE NUTRITION BUSINESS SHOW PODCAST

I want to reach more ambitious dietitians and nutritionists just like you and help them build their dream practice! 

I’d be incredibly grateful if you could leave me a review on Apple Podcasts here so we can get into the earbuds of more practitioners! Together, we can elevate our presence online and create a stronger voice for our profession. 

If you've enjoyed The Nutrition Business Show Podcast, don’t forget to hit SUBSCRIBE so you don’t miss any episodes!