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Many sellers focus only on ACoS when tracking performance, but that doesn’t give the full picture. TACoS includes total sales and reveals if ad spend is growing the business or just maintaining it. Tracking this metric helps sellers understand profitability and organic growth on Amazon.

See how your TACoS stacks up, get expert advice on your Amazon growth strategy: https://bit.ly/3ZlHh6G 

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#AmazonAds #TACoSMetric #AmazonSellerTips #EcommerceGrowth #amazonadvertising 

Watch these videos on YouTube:
Use Brand Analytics to Increase Sales https://www.youtube.com/watch?v=HnUKZXZ9uEk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=4

Simplify Amazon Listing Compliance https://www.youtube.com/watch?v=ArGPygUCFpk&list=PLDkvNlz8yl_b9RMGmU9XeqkI9D7QDOAI8&index=11

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Timestamps
00:00 - ACoS vs TACoS: What Should You Track?
00:41 - Understanding ACoS and ROAS on Amazon
01:50 - Why Profitability is More Than Just ACoS
02:55 - What TACoS Really Measures
04:02 - Example: 10x Ad Spend with Same TACoS
05:45 - Why Stable TACoS Shows Real Brand Growth
06:46 - Healthy TACoS Range for Most Sellers
07:17 - Other Metrics: P-TACoS, POAS, and When to Use Them
08:01 - The Final Word: ACoS is Not Enough

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