As entrepreneurs, we love to overcomplicate launches and sales.  We have this mindset hiccup that makes us want to go back to the drawing board instead of selling our offer. It’s time to stop the self-sabotage and simplify the process so you can actually build a business that helps your clients by making those sales.

 

In today’s episode, I am talking about the mindset and marketing shift that needs to happen during launches. I’m going over the psychology behind this mental hiccup, how to overcome it to move the needle forward, and why you constantly need to be showing up and providing value to your audience.

 

In this episode, we cover:

• Where entrepreneurs get caught up during launch [3:16]
• Why we self-sabotage and stall during launches [10:07]
• Giving value before calling them to action [12:55]
• Simplifying the process to move the needle forward [15:42]
• How to get out of the back end and into the front end of your launch [20:31]