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Welcome to another episode of Building Your Brand! Today, I welcome Hilary Salzman, a brand storytelling expert and coach. Hilary shares her insights on the importance of storytelling in building a successful brand and provides practical tips on how to craft compelling narratives that resonate with your audience.

Key Takeaways

• Storytelling is essential for building an emotional connection with your audience.

• Authenticity and vulnerability are key to crafting compelling stories.

• Stories should be structured with a clear beginning, middle, and end.

• Practice is crucial for improving your storytelling skills.

Episode Highlights

• 00:01:20: I introduce the importance of storytelling in business.

• 00:05:08: Hilary defines brand storytelling and its significance.

• 00:10:15: Hilary discusses the common mistakes people make when telling their brand story.

• 00:18:10: Hilary explains the key elements of a good story.

• 00:28:52: Hilary provides practical tips on how to tell a compelling brand story.

• 00:40:30: Hilary offers advice on finding inspiration for stories.

• 00:46:56: Hilary talks about overcoming the fear of being visible and vulnerable.

About the Guest

Hilary Salzman is a brand storytelling expert who helps entrepreneurs and business owners clarify and communicate their brand messages through compelling narratives.

• Website: https://www.hilarysalzman.com/

• Instagram: https://www.instagram.com/hilarysalzmanstories/

• Substack

• Buy Hilary’s book The Roar of Her Story

End Credits

I would love to hear what you think of this episode, so please do let me know on Instagram where I'm @lizmmosley or @buildingyourbrandpodcast and I hope you enjoy the episode!

This episode was written and recorded by me and produced by Lucy Lucraft.

If you enjoyed this episode please leave a 5* rating and review!