Every client has unique goals and unique ways of achieving them. Group classes and the occasional nutrition challenge might work for Bob, but maybe Sarah would thrive better with a hybrid group-/personal-training membership and regular nutrition check-ins.

That's what the Prescriptive Model is all about: finding the right path for each client. Your client will have more success and you'll generate more revenue—either by providing more services or increasing length of engagement.

Here, Certified Two-Brain Mentor Brian Zimmerman breaks down how the Prescriptive Model can help both you and your clients and what it looks like in practice.

Links:

Incite Tax
Gym Lead Machine
Make More Money for Years: Amazing Client Onboarding
The Prescriptive Model: Your Key to Survival as a Microgym
The Surge: Why Some Gyms Are Thriving After COVID
Register for the Two-Brain Summit 2020

Timeline:

2:01 – What is the Prescriptive Model?

6:55 – How the Prescriptive Model leads to increased revenue.

15:55 – The Prescriptive Model in practice.

21:27 – How the Prescriptive Model increases your value.

28:10 – Role playing: The Prescriptive Model in action.

36:40 – Accountability, metrics and carrots.

38:23 – Making the sales process feel natural.

40:54 – How to introduce the Prescriptive Model to current clients.

45:42 – How the Prescriptive Model can help you stand apart.