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This week we talk to BJ Fogg about changing our behavior
Dr. BJ Fogg directs the Persuasive Tech Lab at Stanford University. A psychologist and innovator, he devotes half of his time to industry projects. His work empowers people to think clearly about the psychology of persuasion — and then to convert those insights into real-world outcomes.
BJ is the creator of the Fogg Behavioral Model, a new model of human behavior change, which guides research and design. Drawing on these principles, his students created Facebook Apps that motivated over 16 million user installations in 10 weeks.
He is the author of Persuasive Technology: Using Computers to Change What We Think and Do, a book that explains how computers can motivate and influence people. BJ is also the co-editor of Mobile Persuasion, as well as Texting 4 Health.
Fortune Magazine selected BJ Fogg as one of the “10 New Gurus You Should Know”.
Our Sponsor this Week is Spirituality and Health Magazine. Click here for your free trial issue and special offer. In This Interview BJ and I Discuss...For more show notes and BJ Fogg links visit our website
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Jeff Goins is a full-time writer who lives just outside of Nashville, Tennessee, with his wife, son, and border collie. He has authored four books and frequently speaks on writing, creativity, and making a difference. His website, Goinswriter.com, has been visited by more than four million people from all over the world.
His latest book is called The Art of Work
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See omnystudio.com/listener for privacy information.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
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Todd Henry teaches leaders and organizations how to establish practices that lead to everyday brilliance. He is the author of three books (The Accidental Creative, Die Empty, and Louder Than Words) which have been translated into more than a dozen languages, and he speaks and consults across dozens of industries on creativity, leadership, and passion for work.
His book Die Empty was named by Amazon.com as one of the best books of 2013.
His latest book, Louder Than Words, is about how to develop an authentic voice that resonates and creates impact. Bestselling author Tom Rath called it “…one of the best guides to living a meaningful life I have ever read
Try eMeals risk free for 14 days. Head to EMEALS.COM to sign up today—it only takes a few minutes to solve your dinnertime dilemma. Simply choose a food style and you’ll be ready to experience the power of planning with your 14-day free trial.With eMeals, you’ll never again have to ask yourself, “what’s for dinner.” That’s EMEALS.COM (Remember to tell them you heard about them from us when you check out.)
See omnystudio.com/listener for privacy information.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn more about your ad choices. Visit megaphone.fm/adchoices
See omnystudio.com/listener for privacy information.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
Learn more about your ad choices. Visit megaphone.fm/adchoices
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