Life Beyond the Briefs

The Only Five Marketing Things Your Law Firm Needs


Listen Later

Want to transform your law firm's marketing without chasing endless tactics? Discover the five fundamental systems that create sustainable, profitable growth - regardless of your practice area.

Marketing a law firm shouldn't require constant platform-hopping or tactic-chasing. The truth is simpler: five core systems form the foundation of effective legal marketing, and most firms are missing at least one crucial piece of this puzzle.

The first pillar is a robust client attraction system that goes beyond generic "call now" buttons. While this works for some immediate-need cases, it misses a significant segment of potential clients still gathering information. By offering valuable lead magnets like downloadable guides or books, you capture contact information while establishing expertise. As one client memorably put it, "We hired you because you wrote the book."

But attraction means nothing without conversion. The shocking reality? Most firms could increase their client base by 15-40% without spending an additional dollar on advertising - simply by improving phone skills and follow-up procedures. When we called back six months of "ghosted" prospects, we signed 25 new cases in a single month - triple our usual rate. Gold is hiding in your database.

The remaining systems focus on leveraging existing relationships: systematically collecting online reviews (and repurposing them creatively), cultivating client evangelists through personalized appreciation, and developing professional referral networks that deliver cases at a fraction of direct-acquisition costs.

The math is compelling: While Google ads might cost $2,500-3,000 per case acquisition, targeted referral marketing can generate multiple cases monthly for significantly less investment. The question becomes: where should your next marketing dollar go?

Ready to implement these systems in your practice? Start small, but start today. The resulting framework will generate quality leads while maximizing your marketing ROI, creating a firm you genuinely enjoy showing up to on Mondays.

____________________________________
Brian Glass is a nationally recognized personal injury lawyer in Fairfax, Virginia. He is passionate about living a life of his own design and looking for answers to solutions outside of the legal field. This podcast is his effort to share that passion with others.

Want to connect with Brian?

Follow Brian on Instagram: @thebrianglass
Connect on LinkedIn

...more
View all episodesView all episodes
Download on the App Store

Life Beyond the BriefsBy Brian Glass

  • 4.9
  • 4.9
  • 4.9
  • 4.9
  • 4.9

4.9

39 ratings


More shows like Life Beyond the Briefs

View all
Lunch Hour Legal Marketing by Legal Talk Network

Lunch Hour Legal Marketing

55 Listeners

The Law Entrepreneur by Sam Mollaei and Neil Tyra

The Law Entrepreneur

138 Listeners

Founders by David Senra

Founders

2,076 Listeners

Maximum Lawyer by Tyson Mutrux

Maximum Lawyer

198 Listeners

Profit with Law: Profitable Law Firm Growth by Moshe Amsel

Profit with Law: Profitable Law Firm Growth

91 Listeners

Grow Your Law Firm by Ken Hardison

Grow Your Law Firm

55 Listeners

The Law Firm Blueprint by Jay Ruane & Seth Price

The Law Firm Blueprint

17 Listeners

The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners by Darren Wurz, CFP

The Lawyer Millionaire® Podcast: Business & Financial Planning for Law Firm Owners

23 Listeners

Great Practice. Great Life. by Atticus by Steve Riley

Great Practice. Great Life. by Atticus

55 Listeners

They Don't Teach This in Law School by Law Firm Alchemy LLC

They Don't Teach This in Law School

40 Listeners

The Renegade Lawyer Podcast by Ben Glass

The Renegade Lawyer Podcast

8 Listeners

Lead Counsel by Thomas Tona

Lead Counsel

29 Listeners

Founding Partner Podcast by Jonathan Hawkins

Founding Partner Podcast

42 Listeners

Law Deals:  Succession Planning, Partnerships, Purchases, and Sales by Ed Alexander

Law Deals: Succession Planning, Partnerships, Purchases, and Sales

7 Listeners

The Way with Best Era by Brittany Green

The Way with Best Era

2 Listeners