The Book More Weddings Summit is almost here - and summit host Heidi Thompson is joining me to talk all about what you can expect from this FREE five day virtual conference that promises to help you book MORE weddings.

The summit features a diverse lineup of speakers and covers topics like lead generation, marketing strategies, and converting leads into sales. Learn all about it and how you can get your FREE ticket by going to https://candicecoppola.com/summit!

On this episode of The Power in Purpose Podcast:

[00:00:00]: Introduction to Book More Weddings Summit

[00:06:04]: Downturn in inquiries for wedding professionals

[00:09:23]: Taking control and adapting to the situation

[00:15:50]: How to prioritize time for the summit

[00:18:16]: Importance of taking action on education

[00:19:39]: All Access Pass and PowerPak upgrades explained

[00:21:58]: Benefits of purchasing the replays

[00:25:34]: Taking action on what you learn

[00:27:03]: Overlooked opportunities for networking

[00:35:43]: Making time and taking action on the summit

[00:39:26]: Conclusion and Next Episode Preview

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Sara Dunn, a wedding industry SEO expert, is back today to talk about using AI to boost your SEO and blogging game. We discuss the importance of blogging for business growth and the potential of AI-powered tools like chat GPT for easier and more efficient content creation.

We also talk about whether using AI generated content will help or hurt your SEO, plus whether Google will penalize you.

On this episode of The Power in Purpose Podcast:

[00:01:26]: Importance of blogging for SEO

[00:04:22]: Importance of AI in blogging and SEO

[00:05:16]: Examples of AI power tools for blogging

[00:09:45]: Google's perspective on AI-generated content

[00:12:31]: The importance of first-hand experience in content writing

[00:13:35]: Google's changes in search ranking and perspectives tab

[00:14:11]: Search engine tests and the future of AI-based search

[00:15:35]: The role of content creation for business visibility

[00:16:14]: Sara Dunn's experience with Google's AI tool, Bard

[00:17:28]: Concerns about AI-based search and lack of source citation

[00:19:09]: Three safe ways to use AI for SEO

[00:20:30]: What not to do when using AI writing tools

[00:29:34]: Ethical considerations of using AI for content

[00:35:36]: Retraction in the wedding industry

[00:36:45]: Importance of SEO during a downturn

[00:37:32]: Investing time in SEO for long-term results

[00:41:32]: Overview of Wedding SEO Boot Camp program

[00:46:28]: Invitation to sign up for Wedding SEO Boot Camp

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

How do you maintain your passion and your purpose at any age? What happens if you want to make a shift in your career but you feel like you're too old? What about ageism in the wedding industry? Is there a space for you in this industry that feels dominated by younger clients and also younger vendors when you get into your 50s and your 60s? I'm having this conversation today with my special guest, Dana Bartone.

On this episode of The Power in Purpose Podcast:

[00:00:00]: Aging in the Wedding Industry

[00:07:12]: Is there a place for older professionals in the wedding industry?

[00:12:27]: Maintaining passion and creativity in a changing industry

[00:15:34]: Evolving and shifting careers in your 50s and 60s

[00:16:43]: Redesigning your career and sparking new possibilities

[00:17:12]: Experience and knowledge as an advantage in the industry

[00:18:10]: Embracing change and finding new purpose

[00:20:21]: Do we have the same conversations about men's careers in their 50s and 60s?

[00:21:49]: Shedding societal expectations and pursuing what brings joy

[00:30:15]: Starting Over and Utilizing Experience

[00:33:30]: The Power of Coaching

[00:34:26]: Addressing Self-Worth and Deservingness

[00:36:18]: Dana Bartone's Coaching Services

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

You're in the thick of wedding season. I know you're busy. So how can you start taking care of yourself while taking care of your clients? On this episode of the podcast, I'm joined by Candice Denise, and she's going to share with you some simple and practical tips to practice self care!

On this episode of The Power in Purpose Podcast:

[00:00:19]: Taking Care of Yourself While Taking Care of Clients

[00:02:01]: The Importance of Self-Care for Wedding Professionals

[00:04:21]: The Challenges of Wedding Season and Neglecting Self-Care

[00:06:05]: The Role of Self-Care in Managing Stress and Energy

[00:07:42]: The Definition of Self-Care and Its Different Aspects

[00:10:30]: Self-Care as a Tool for Managing Mental and Emotional Wellness

[00:11:45]: Releasing Negativity and Energy through Daily Self-Care Practices

[00:15:19]: Self-Care for Emotional Regulation

[00:16:51]: Recognizing Signs of Burnout

[00:19:10]: Managing Burnout and Stress

[00:24:23]: Considerations for Seasonal Changes and Self Care

[00:31:12]: Importance of nutrition in self-care

[00:37:40]: Physical self-care ideas

[00:38:31]: Importance of therapy for mental health

[00:49:44]: Introduction to Self-Care Card Deck

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

There are times, especially in the fast-paced wedding industry, when you may start feeling stuck in your wedding business. Be it fewer clients than usual or a sudden lack of motivation - it can leave you feeling like you are in a constant battle.

But, you're not alone. In fact, as a business coach who has worked with countless wedding professionals, I know that these feelings are all too familiar, and most people in the industry experience them more frequently than you think.

But, the good news is that there are ways to get back on track. And today, I am here to help. I want to share with you some of the tried and tested things that have worked for me and others like you to help kickstart your morale and motivation.

So, without further ado, here are the 8 things that you can do when you feel like you're stuck in your wedding business.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

You need to stop hiding and start putting yourself out there.

As a business coach for women in the wedding industry for over a decade, I've seen this pattern time and again. Talented women, capable of achieving great things, hold themselves back by not marketing themselves effectively.

You’re afraid to put yourself out there - and you procrastinate and make a shit tone of excuses as to why you haven’t marketed your business recently. This lack of visibility in marketing can have serious consequences, the worst being the closure of your business.

It’s time for you to stop hiding and to get serious about your marketing strategy with what I like to call a little dose of New Girl Energy #NGE. In this episode, I break down for you what is at stake if you keep hiding and how to infuse your marketing with some New Girl Energy!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

I've got something a little different for you today, something that's been on my mind for a while now. It's about wedding directories - you know, those big names that promise to skyrocket your business visibility and send a flood of leads your way.

Well, I've decided it's time to pull back the curtain and share my honest, no-holds-barred thoughts on these platforms. And let me tell you, it's not all sunshine and roses.

In the latest episode of the Power and Purpose podcast, I'm diving deep into the world of wedding directories. I'm talking about the good, the bad, and yes, even the downright shady tactics some of these platforms use to get you to advertise.

So, if you’ve ever wondered whether advertising in wedding directories is the right move for your business (or if it’s time to pull the plug on your current listing), I’m sharing candid insights and the criteria I use to decide whether wedding directories are worth it.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Spring is in the air, which means it's time to start fresh and let go of the clutter weighing you down - both in your personal life and your wedding planning business.

With wedding season here, your business needs to be in the best possible shape to get you through what I hope is a busy season ahead. Consider this light-hearted episode the ultimate guide to spring cleaning your wedding business. From decluttering your workspace to revamping your marketing strategy, we are going to cover every aspect of your business that needs a little refresh once in a while.

So grab your favorite beverage, and let’s dive in.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

In this episode, I'm joined by Tayler Cusick Hollman, founder of Enji, to discuss wedding marketing and how to get out of a rut. We delve into the common problem of fatigue in marketing in the wedding industry and how taking extended breaks can lead to missed sales. We share some valuable insights on how to restart marketing engines and get back on track to ensure your business thrives. If you're struggling with wedding marketing, this episode is a must-listen!

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola

Wedding season is officially here! And I know firsthand how challenging it is during wedding season to market your business.

With the state of the wedding industry and the economy, it's more important than ever for you to market your business during this wedding season. In today's episode, I walk you through simple steps of how you can maximize your marketing efforts for the 2023 wedding season.

This episode is for all my wedding pros who feel like every wedding season, you go in with the best intentions to get content, market your business in real-time, and do all the things you know you're supposed to be doing… but you always fall short.

Thanks for tuning into today’s episode of The Power in Purpose Podcast. I want to know what your biggest takeaway was. Head to my Instagram and answer the question of the episode @candice.coppola

SHOW NOTES: http://www.powerinpurposepodcast.com

GET ON THE WEDDINGPRO INSIDERS WAITLIST: Ready to transform your business? Learn more about WeddingPro Insiders, my high-impact mastermind for wedding pros https://weddingproinsiders.com

SHOW SPONSORS: Learn more about Honeybook & Get 35% Off: http://candicecoppola.com/honeybook Sign-Up for Flodesk & Get 50% Off: http://candicecoppola.com/flodesk

JOIN ME INSIDE THE PLANNER’S PLAYBOOK: Learn my secret framework for planning, designing, and coordinating magazine-worthy weddings like a pro https://plannersplaybook.com

CONNECT WITH ME:

http://instagram.com/candice.coppola

http://twitter.com/candice_coppola

https://www.facebook.com/thecandicecoppola