Want to know what makes for a successful sales launch?

Well, one of the key elements is prepping your audience during a pre-launch period so they're primed and ready to buy when it's time to sit down and sell.

 Launch strategist, Ash Chow, stops by the podcast today to talk about pre-launch strategy and her POWER framework. This is a longer-than-usual episode and every moment is worth a listen.

Curious about pre-launch strategy? Here's exactly what we discussed on the podcast:

• How most business owners attach a lot of themselves to what they've created, which leads to fear or anxiety in regard to launching.
• Ash's mindset coach reminds her that "the victory is in the taking action." and shifting your mindset from outcomes to actions will lead to more contentment
• How pre-launch marketing helps you do less heavy lifting during the actual launch period
• The timeline to share pre-launch marketing content before a launch, and what to do if you start sharing pre-launch content a bit later than you should have
• The factors that go into determining when to start intentional pre-launch marketing, and how to determine how capacity planning and other factors play into the timeline
• Ash's framework that covers the five specific things your pre-launch marketing needs to do before your official launch. You don't want to miss this part!
• Creating content that makes your product seem like a no-brainer offer.
• Long versus short sales pages and the benefits of both.

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EPISODE 012.

Read the show notes and view the full transcript here:
https://erinollila.com/pre-launch-marketing/ 

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DON'T FORGET:
Download your Sales Page Primer to get access to the questions you need to ask yourself before writing a sales page (or working with a copywriter!) and the layout of how a short and long form sales page should be set up. Grab it here, or copy and paste this link: https://bit.ly/eosalesprimer
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Learn more about launch strategist,  Ash Chow:
Ash Chow is a launch strategist & conversion copywriter for online entrepreneurs who want to sell their digital products on repeat and leave the world a better place than they found it! She thrives on writing empathy driven copy that makes her clients and their audience feel seen and heard.

Learn more about your host:
Erin Ollila believes in the power of words and how a message can inform – and even transform – its intended audience. Her favorite response to almost any marketing question is “It depends!”,  but she’ll always explain why and how you can make the best decision for your business.

She graduated from Fairfield University with an M.F.A. in Creative Writing, and went on to co-found Spry, an award-winning online literary journal. Erin’s work can be found all over the internet and in print, and includes interviews, ghostwriting, copywriting, and creative nonfiction.

Stay in touch with Erin Ollila, SEO website copywriter:

• Book a Copy Coaching Power Hour if you want to review your strategy or sales funnel http://erinollila.com/copy-coaching/
• Reach out to Erin on Instagram