In this episode of the Optimal Performance Podcast, Sean McCormick speaks with Matt Wan, founder of Sett, a nicotine alternative product. They discuss the science behind nicotine and tobacco, the development of Sett, and the benefits of Ceratine, a key ingredient in the product. The conversation explores user experiences, the broader market for nicotine alternatives, and the future of health and wellness products. Matt emphasizes the importance of believing in one's ability to modify health outcomes and shares insights on the evolving landscape of supplements and performance enhancement.

• Nicotine and tobacco are not the same; both have cognitive benefits.

• Sett is a nicotine alternative that combines seratine and L-theanine.

• Ceratine binds to nicotinic receptors but is less habit-forming than nicotine.

• Sett is designed to provide a smoother experience without the sharp peaks of nicotine. • Momentum in health changes can be built through small successes.

• The importance of product formulation in creating effective alternatives.

• The future of health and wellness products is promising with ongoing innovations.

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