In the second episode of The PricePlow Authority Report, we invite supplement industry experts back on to discuss ongoing news in the dietary supplement industry.

Today’s episode has four experts:

The show kicks off with a user-posed question, and then rolls into more recent industry news.

Video: Watch the Authority Report Roundtable #02

https://www.youtube.com/watch?v=D1L9rU201N4

See some of the best supplements from Glaxon:

Welcome to the inaugural episode of The PricePlow Authority Report, a series of podcasts run on The PricePlow Podcast where we invite industry veterans to discuss the ongoing news in the supplement industry.

In this first episode, we gather four expert class supplement influencers:

In this first episode, the group talks a lot about involvement and regulation in the industry, with specific regards to the FDA but other regulatory arms.

Video: Watch the Authority Report Roundtable #01

https://www.youtube.com/watch?v=Sf3KetDulRY

See some of the best supplements from Glaxon:

Brian Ikalina, also known as “Ike”, has joined Alpha Prime Supps! In this episode, Brian discusses his transition and plans for the growing brand!

Video: Watch Brian Ikalina talk about joining Team Alpha Prime

https://www.youtube.com/watch?v=WQAeyMmhzjg

Earlier, we named Alpha Prime Supps as 2021’s brand to watch, so we’re expecting big things out of Ike!

Ben is joined by Revive MD‘s Dr. Domenic Iacovone to discuss the Revive MD’s present and future. Dr. Dom has a Bachelor’s degree in Molecular Microbiology and went to Atlanta to get his Doctorate, completing his residency at the Synergy Sports Institute which is utilized by NFL players. With such a background, he’s always trying to be innovative, and this episode shows just how much he’s committing to that.

Dr. Dom is extremely excited to announce Revive MD is now providing blood tests for free to those with insurance and heavily discounted for those without insurance

The video and audio feeds are below, with more show notes after that:

Video: Watch Dr. Domenic Iacovone Talk About Revive MD’s Future

https://www.youtube.com/watch?v=qYoFRlk0MG4

More than just a supplement brand, Revive MD is one of the only fully franchised medical facilities in the world, and every facility has an MD, a nurse practitioner, and a full-time nurse. They go where your standard primary care office is afraid to go, and where some are afraid to ask. For instance, they’re not just a company providing hormones, they offer a myriad of additional services beside hormone replacement such as non-surgical facelifts, stem cell therapy, IV vitamin therapy, weight loss hormone replacement therapy, and more. Dr. Domenic explains that they staff physical therapists, and chiropractors.

Big on peptide therapy

However, Revive MD does not push hormones heavily, and is very big on peptide therapy. They’re also very big on non-controlled substances to push the body to do what it’s naturally supposed to do in the first place. Revive MD is research and science driven, but they work with athletes, and are coming hard at the “legal performance enhancement” side of the game.

Will Wallace hired on

As they’re moving towards the future as an extremely unique company in the industry, Revive MD hired Will Wallace from Life Extension, who is worth his weight in gold. They continue to move very talented people to Florida, and Dr. Dom strives to ensure their entire business is built on education and intellectuals.

Looking to the future, Dr. Dom wants to be better than a brick and mortar store, he wants to be a “Whole Foods” of his niche. He doesn’t mind the brick and mortar model, but his vision for Revive MD is bigger than that. They are planning some very exciting things for the future and will release products to brick and mortar before they are released to the public.

They also have a goal of supporting small businesses, which is critical in 2021. Additionally, Revive MD is working and collaborating with several professional athletes along with Will Wallace to bring out a big release that will be divulged at a later date.

This was a phenomenal episode, and we can’t wait to hear more from Dr. Iacovone and his partner at Revive MD and RAW Nutrition, elite bodybuilding coach Matt Jansen.

Subscribe to our audio feed above, see more episodes on the main PricePlow Podcast page, and sign up for both Revive MD and RAW Nutrition alerts on PricePlow – much more to come!

In February of 2021, Dan Lourenco, co-founder and CEO of Ghost Lifestyle, jumped back on the PricePlow Podcast. Hot off the heels of episode #035, where he discussed updates to Ghost Energy, this was a far different episode talking about one thing only: supplements in esports, also known as “gaming supplements”.

Dan gives a world of credit to G-FUEL, the “OG” gaming supplement, but talks about the difference with Ghost Gamer, which uses the clinically-studied nootropic gaming ingredient, NooLVL from Nutrition21. What’s great about NooLVL is that it’s been studied on real gamers playing modern games, unlike other nootropic studies done on the elderly in cognitive decline.

The conversation steers towards how gaming saved the mental sanity for so many in 2020, and in the business world, is becoming the modern and younger version of golfing for meetings.

Video: Watch Dan talk about Gaming and Esports Supplements

https://www.youtube.com/watch?v=Dxm-FVElSxQ

After a pivotal year for Ghost launching Gamer and partnering with XSET, Dan has a lot of momentum in the e-sports category. Listen to the episode above to get a taste of what’s coming, and how both Ghost and XSET are transcending their own demographics.

Meet Greg Helton, the new President of Nutra Innovations, a manufacturer-backed supplement company with some powerful products that Greg’s been chartered to rebrand and rebuild from the ground up!

In this episode, we hear about Greg’s background, where he talks about his 8+ year history in the sports supplement industry. In college, he worked with various brands as a freelancer, and then became the Chief Marketing Officer of MuscleSport. There, he was in charge of the entire family of brands (which also includes Kodiak) and stayed close to the manufacturing process to ensure consistency.

In 2021, Greg moved on to Nutra Innovations, with big plans detailed lower down, and still has the benefits of being backed by a manufacturer.

Listen on the PricePlow Podcast audio feeds or see the video below:

Watch our interview with Greg Helton:

https://www.youtube.com/watch?v=4LQvTeA7Uyg

Greg’s Favorite Supplements: The Nutra Innovations Pre Workouts

Greg is most excited about the Epitome pre workout (blog post soon to come) alongside 24HR Pump, a stimulant-free pump supplement. In a full 21.6g scoop of Epitome, there’s three forms of caffeine (totaling 400mg caffeine), a full clinical 1.5g dosage of Nitrosigine, and plenty of added stimulants such as advanced forms of PEA and a heavy-hitting dose of alpha yohimbine. To put it simply, a full scoop of Epitome is not for rookies!

The brand plan

Greg discusses his mission for Nutra Innovations, emphasizing that he will be building a culture, bringing on ambassadors, collaborating with other brands and ambassadors, but will also focus on brick & mortar partnerships. They discuss the survival of 2020 and how to move forward in 2021, especially for the retail stores.

Follow Greg and Nutra Innovations on PricePlow and Social Media

You can follow the brand’s revamped Instagram feed on @NutraInnovation and Greg’s personal Instagram at @TheSuppWolf.

Join Kenton Engel as he jumps on the PricePlow Podcast to discuss some of the demographics of the supplement industry, and how they may be holding the sports nutrition industry back from what it’s truly capable of:

Check out our interview with Kenton below:

https://www.youtube.com/watch?v=9_3zi2PNA1M

Or see the audio feeds on the PricePlow Podcast:

In this episode, Kenton gives his opinion about the supplement industry’s limit on funding, innovation, and growth due to our relation to the pharmaceutical industry. He explains where changes need to be if the industry wants to grow as a community. Using the big 5 personality test, Kenton talks about common traits in leaders of different industries and specifically looks at our industry.

Kenton’s Supplement Workings

Kenton is known for his work at the following three companies:

A big thanks to Kenton! Be sure to subscribe to the feeds above, and to go to the three pages above and sign up for alerts if you’re interested in following the three brands. The rest of our podcast episodes are listed on our PricePlow Podcast page.

On January 15th, 2021, Ben spoke with the new 212 Mr. Olympia and NutraBio athlete, Shaun “Giant Killer” Clarida. In just under 25 minutes, they cover various topics, such as:

…and more. The best part is how Shaun loved the process the entire way up. This wasn’t just about social media fame, it was about truly loving the sport.

Check out PricePlow’s exclusive interview with Shaun below:

https://www.youtube.com/watch?v=ESnS9oQR7xI

Or see the audio feeds on the PricePlow Podcast:

Shaun Clarida’s Top NutraBio Supplements

Shaun joined Team NutraBio in February of 2020. Much like the way NutraBio has disrupted things up for their larger competitors, Shaun is known as “The Giant Killer” due to his picture-perfect symmetry and conditioning take down other bigger and taller competitors. He’s one of the top 212 Pro Bodybuilders and hails from New Jersey, NutraBio’s home base, making the duo a perfect match – especially since both train without compromise.

Some of Shaun’s favorite NutraBio supplements are:

Learn more from our 2020 article announcing when Shaun Clarida joined NutraBio, celebrate Shaun’s win with NutraBio’s limited-edition Shaun Clarida 100% Whey Isolate Ice Cream Cookie Dream tub, and read The NutraBio Story to see the parallels between Shaun and his sponsor.

Congratulations once again to Shaun and the whole team at NutraBio!

In late December 2020, Team PricePlow connected to record our 2020 Supplement Industry Awards.

You can listen to a one long podcast (subscribe to the PricePlow Podcast using the links below) or watch each separate video on YouTube below.

Enjoy and congratulations to all companies that were discussed!

It goes without saying that 2020 was a wild year. But what did that mean for the supplement industry? What brands (and stores) were best-positioned, and which ones weren’t?

Before getting into specific awards, Team PricePlow discusses the year at large in their 2020 supplement industry recap video below:

https://www.youtube.com/watch?v=PEXV0M4RS8E

This year, there really wasn’t much of an argument. One brand stood above all others in terms of impact on the industry, with a ton of extremely strong product and flavor launches on a consistent basis. That brand was GHOST Lifestyle.

With everything ranging from incredibly-formulated skin care support (Ghost Glow) to multivitamins (Ghost Multi) and greens (Ghost Greens) to incredible Ghost Whey protein flavors (and even their High Protein Hot Cocoa Mix) to energy drinks (Ghost Energy) and a gaming supplement (Ghost Gamer), this brand really came of age in 2020.

https://www.youtube.com/watch?v=GbHXAbccRSw

Ghost was the topic of conversation with nearly every other brand, and they were clearly ready to run the table, regardless of whatever else happened in 2020. At this clip, expect the same, if not more, in 2021.

In terms of the competition, we loved NutraBio’s community outreach with their First Response initiative, and one thing we realized over the course of the rest of our filming was that CORE Nutritionals made a solid case for themselves as well, as did the brand discussed next:

At the end of 2019, we said that Glaxon would be the “Brand to Watch in 2020” (YouTube video here), and that was right on the money. Simply put, the “Goons” broke out.

A brand that made some noise at the end of 2019 with a very hard-hitting Specimen pre workout started making waves in the retail scene, and it was clear they were on to something. They were putting out strong and very uniquely formulated supplements that simply kicked. And it only got better over the course of the year, as you can see on our Glaxon News page.

https://www.youtube.com/watch?v=2TI5YZMOTEo

Other potentials were the Revive MD……

Read more on the PricePlow Blog

On New Year’s Eve, Mike and Ben spoke with The Guerrilla Chemist (TGC), the co-founder and CEO of Chemix Lifestyle, who specializes in formulations and product development.

As discussed in our first podcast episode with The Guerrilla Chemist, TGC is a bona-fide chemist and one of the most well-respected formulators in the industry due to his intensive background in education. With a Masters of Science in both organic and biochemistry from the University of Central Florida and Georgia Tech, TGC is the real deal.

We discuss how Chemix Lifestyle did in 2020 and his process in formulating, innovating, and sourcing his wild and unique dietary supplement ingredients. If you want to learn more about TGC, follow him on Instagram (@theguerrillachemist) because he consistently posts in-depth ingredient explanations and so much more.

In just under two hours, they covered several different and intriguing topics including:

Check out the Full January 2020 PricePlow Exclusive Interview With TGC from Chemix!

https://www.youtube.com/watch?v=rtrgpkl3zxI

Check out our Chemix page to sign up for news alerts and save, listen to our first podcast with Guerrilla Chemist, and see all PricePlow Podcast episodes!