Taylor Hutchinson has implemented a lot of systems by different fitness coaching businesses…

And he was able to sell 6 Week Transformations…

But they were churn factories, and he reached a ceiling with his revenue that he couldn’t overcome.

But he found a way to break past that mold…

By doubling to tripling his former price… AND offering a much higher-ticket 9 Week Mentorship Program.

And his gym is now smashing revenue ceilings while he’s also stepping out of the sales role and putting a 21-year old in his place!!!!

Listen in to hear how Taylor transformed his business.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Most price sheets gym owners use are pretty awful…

I see it in A LOT of places- and it’s not only killing your sales, it’s probably crushing your profit margin as you leave money on the table.

In most cases, your current offers and prices are mathematically going to limit you in your business.

Do you ever think “I’ll be good once I get to ____ members?”

And how long have you been saying that to yourself?

There’s an easier way to fix your profitability issues- starting with your offers and price sheet.

Listen in to fix it in 15 minutes.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Organic leads are WAY more valuable than paid leads.

They are far warmer, easier to work with, less likely to no show, and more likely to buy your highest ticket programs.

But- SEO and Google algorithms are always changing, and that’s particularly true with Google Analytics 4.

Andres Escobar, Founder at ReviewBiz.io, walks you through what you need to know about Google’s latest changes as a gym owner- and how reviews play a massive part in pushing your rankings.

Andres also breaks down his best practices to gather reviews- and how you can start implementing these today in your gym.

You can connect with Andres on Instagram @reviewbiz or see his special offer at www.reviewbiz.io/try  

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

You’ve heard that you should sell supplements because your clients will buy them from someplace else- so you may as well make extra money off of them, correct?

Well there’s something that is a MUCH bigger need than supplements that your customers are buying from someone else every single day of their lives…

FOOD.

You can make an extra $240 - $480 per month, in PROFIT (not revenue)... with about 5 minutes of extra work.

And who better to talk about this than a very special, high-profile guest like Todd Abrams, the CEO & CoFounder of Icon Meals.

Todd Abrams is a serial entrepreneur, having started and exited two successful businesses before Icon Meals.

You may know of Icon Meals in any number of ways, whether you’re already a customer of their meals or maybe through their partnerships with UFC and other big businesses.

Listen in to learn how to make amazing money by offering meals for your clients as well as the wisdom bombs Todd will drop throughout the episode.

You can connect with Todd at https://www.instagram.com/toddabrams/ and order meals at https://iconmeals.com/ .

If you’re interested in the meal upsell process Scott teaches in connection with the huge 30-50% wholesale account, contact Scott at [email protected] 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Besides an employee being involved in harassment, there is potentially nothing so soul-sucking as no-shows for consultations- particularly recently since we’ve been seeing no-show rates start to increase with paid ads.

The environment is changing- the question is are you changing with it?

Getting a positive return on ad spend is challenging enough- and you may have holes in your lead, set, show, or close processes.

Listen in to hear how the show rates are changing in the market- and what you need to do about it.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Nobody likes to be a hard closer and back people into a corner to make a sale.

99% of people feel guilty and shameful- and this is what causes people to think negatively about “sales”.

But on the other hand, 99% of people freeze and let someone go when they object with “I need to think about it”, or “I need to talk to my wife”, or “that’s out of my budget”.

What do you do when you hear this? Do you know exactly what to say back to steer them in the right direction, or do you just agree with them and let them leave?

As a gym owner and as a coach, you aren’t doing yourself or anyone else a favor if you let them leave and join Planet Fitness.

In this episode, Scott and Dave talk you through how to handle these objections and coach your potential client into taking action the right way, not the sleazy way.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

What if you had to start over? How would you do it?

Scott Carpenter has 6 gyms, and has successfully scaled up and out of the operations at all of them and only acts as an advisor in the business.

But what if the rug was swept out from under him and he had to start from scratch- with no money?

What business format (large group, small group, semi-private, personal training), size of gym, and structure would he use?

How would Scott acquire clients without a marketing budget? Or even get a space and purchase equipment?

• Start by renting space at an independent gym
• Overlapping PT only, Transformation programs
• HEAVY into organic acquisition
• Paint the vision to my clients- to inspire them to grow with me, be in my corner, $
• I would hire 1 Full-timer based on attitude, energy, and opportunity
• I would look for 2nd gen space & negotiate 
• Build credit and establish relationships with rig-quipment, microloans, credit cards, etc.
• I would also finance by PIF clients.
• Negotiate with the landlord for higher rent with more TI.
• Hire & go!

Listen to hear exactly how Scott would rebuild his fitness empire if he lost everything.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Have you ever defined what FREEDOM, as a gym owner, is to you?

Is it taking home $100k? $200k? Is it working 30 hours per week, or 5?

Is it consistent growth in some capacity, or is it more about being able to sleep at night knowing that you’d be fine even if you lost your right-hand man (or woman)?

Freedom is everything, and in this mini-episode Scott is going to walk you through what it means to him, and how he went from living in fear every single month and almost filing bankruptcy 3 times, to being functionally retired and living his purpose.

Your idea of freedom and your destination may be different than Scott’s, but the roadmap he lays out in this episode will get you to your version of freedom.

When you are ready… Here are 3 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

Austin quit his position as a personal trainer in January 2022, and signed a lease for his own gym, Greenlight Personal Training, by November of that same year.

How did a shy kid from Chico, CA level up so quickly- and where did his growth come from?

His story is incredibly inspiring, and we all learned so much wisdom from someone so young… and from someone that is so naturally quiet and introverted?

This episode means a lot to Scott and Dave- it’s not one to be missed.

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

For years, Shannon’s story as a gym owner was very typical- she worked hard, put in long work weeks, gave it her all, and made okay money. But things started to change after she got married, especially when they decided to have children.

Something had to change. She was offering group training with some personal training and nutrition services- but just like other owners- she was stuck working in the business for long hours.

And, as a mature gym, the math didn’t shake out for her to hire and hand off responsibilities that she was currently doing. There just wasn’t enough revenue and profit to pay multiple full-time employees enough to stick around.

That all changed when she learned she was selling her services for way less than she should have been.

When she dramatically raised her prices, and the value she brought to her clients, EVERYTHING changed for her.

Now, she is has fewer clients, bringing in WAY more revenue, with less space (11,000 square feet down to 4,000 square feet), with WAY more profit, and WAY more time to spend with her family (she only visits the gym for a handful of hours per week when she’s not at her vacation home).

Listen in to learn how she did it!

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/ 

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom 

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin 

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule