The Profit Lifestyle for Fitness Entrepreneurs by Scott Carpenter

January 20, 2023 Episode 77: PT Legends LIVE Training: Overlapping PT... Overcoming The 1-on-1 Personal Training Bottleneck.

If you’re a gym owner who knows the power and how quickly selling PT can boost revenue- but has struggled to find, hire, or retain personal trainers to service high-ticket PT sessions (reliably)...

Utilizing an OVERLAPPING PT can help you overcome these bottlenecks.

The key to a long-term sustainable PT revenue stream is needing fewer employees that get paid much higher rates than your competitors (without sacrificing precious margins!).

This is exactly how we helped:

…Shannon Logan to reduce her gym from 11,000sq ft to 4,000sq ft while hitting all-time revenue records

…Dan Clayton switched his entire 1:1 clientele over to overlapping (and doubled his price) to increase his hourly earning capacity from $30 to by 30x4x2 = $240!!

…Ron Edwards to generate over a quarter million dollars in profit in a small, 2,500-square-foot fitness studio.

Why am I sharing this?

So that you know the information is the real deal and strategies we DO ourselves.

If following our system has worked for us & hundreds of fitness professionals and gym owners, there is absolutely no reason why it can’t work for you too.

The problem with one-on-one PT is that you are limited to one trainer servicing one client at a time.

There are only so many 4 pm, 5 pm, and 6 pm hours.

And since most of your clients want the prime time hours in the morning and the evening- you need to hire more trainers to meet this demand continuously.

The problem is that there aren’t enough clients in the off-peak hours to fill up their schedules… and you’re left under-employing your staff- not a good situation for anyone!).

And- the people that want to pay for PT also value their TIME!

Your client may want to work out at 5 pm on their way home instead of returning to the gym and training at 7:30 pm because that’s the only time you have open.

How long will they continue to do that when it interferes with their precious family or relaxation time?

Overlapping PT is a win-win-win.

The business owner wins because you’ll make higher margins, and higher profits, and you’ll need fewer but more highly paid trainers on staff

The personal trainer wins because they’re making more money while working the same or fewer hours as they were before. More work gets done, and the energy is higher.

The client wins because they get to come during the times that best fit their schedule and develop a sense of community and camaraderie with the 1-3 other people they see regularly.

When I implemented High-Ticket Offers, combined with this Overlapping PT format that my partner Dave and I created- EVERYTHING changed for us instantly in August 2020.

Nearly all the problems that kept me up at night changed overnight.

All of my employees were making more money, working the same or fewer hours, and I no longer had a constant need to hire or a fear of losing employees because they couldn’t make enough money.

So if you’ve been looking for a better way to increase your revenue, profitability, and employee retention… without increasing the number of clients you work with…

Listen to this episode!

You can connect with Scott at https://www.instagram.com/coachscottcarpenter/ , Dave at https://www.instagram.com/coachdavebess/ , and Will at https://www.instagram.com/thenewagecoach/

When you are ready… Here are 4 ways we can help you:

1. Subscribe to this podcast

2. Join our Facebook group: https://urlgeni.us/facebook/gymownerfreedom

3. Watch my free training on how I retired from my gyms in my 30’s: : https://ptlegends.com/free-training-optin

4. Want to get there faster? Book a 15-min call to learn about working with me or joining our community (this is NOT a sales call- leave your credit card at home): https://ptlegends.com/schedule

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