I sat down with Quinn Henoch from Clinical Athlete, and we finally dug into the business side of what he does. He shares his early struggles with confidence and pricing, how he built his platform, and his strategies for staying focused. It's an awesome look at how to balance clinical work with entrepreneurship and make a huge impact on the profession.

🔑 Key Takeaways:

• Your confidence as a clinician is directly tied to your confidence in charging what you're worth.
• Building relationships and networking is key. It can give you a platform to launch your own ideas.
• To get real work done, you have to be ruthless with distractions. Schedule your "magic time" and protect it.
• Don't put pressure on your passion to make money right away. Build it on the side until it can support itself.

🧠 Pro Tip: When it's time for deep work, eliminate distractions. Quinn puts his phone in his trunk and uses apps to pause his email. Do what you have to do to get in the zone.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

It's Thursday so I am answering a question that comes from the PT Entrepreneurs mastermind. Recently someone asked how do you know if you are a good enough practitioner to start your own practice. Tune in to learn why it's probably not a skill set issue and instead is a mindset issue.

If you want to get a question like this answered make sure join the PT Entrepreneurs Facebook Group here (https://www.facebook.com/groups/907878002727981/)

A PT in our Facebook group asked, "How do you make the decision to jump?" It's a common fear, and I want to tackle it head-on. There is no "perfect" time to start your own practice. The biggest thing holding you back isn't your clinical skill set; it's your mindset and lack of confidence. The good news is, that's something you can build.

🔑 Key Takeaways:

• There's no right or wrong time to start. You just have to decide and do it.
• Your clinical skills are probably fine. Your real limiting factor is your confidence.
• Remember, personal trainers with a weekend cert charge a premium. You are an expert and are worth far more.
• The best way to build confidence is to take action. Start a side hustle and get that first paying client.

🧠 Pro Tip: Getting that first cash payment from a patient who is happy with your service is one of the biggest confidence boosters you will ever experience. It makes it real.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

If you are a PT or other type of clinician and own your own business that 2 things that are most important to your success is your sales and marketing systems. So on this weeks episode I dive into some nitty gritty marketing theory in an effort to help you get more business and grow your practice.

If you haven't yet make sure you book your free 45 minute business assessment (http://physicaltherapybiz.com/call) with me.

Let's get into a little marketing math. I know, I know, but trust me, this is the most important concept you need to understand to grow your practice. If you don't know what a new patient is worth to your business over the course of a year, you can't make smart decisions about what to spend on marketing. This is the key to unlocking scalable growth.

🔑 Key Takeaways:

• You MUST know what a new patient is worth to you. This is often called Lifetime Value (LTV).
• Calculate your average revenue per visit and the average number of visits per patient.
• Don't forget retention! A continuity or wellness plan dramatically increases a patient's value.
• Once you know your numbers, you can confidently decide how much to spend to acquire a new patient.

🧠 Pro Tip: If a new patient is worth $1,480 to you over a year, would you spend $400 to get them in the door? Yes, all day long. If you don't know those numbers, you're just guessing.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

Looking for tips and strategies for being more consistent with social media posting? Look no farther than this very podcast. On Episode 153 I talk about the best approach to managing the monster that is social media and content marketing.

Also make sure you head over to http://physicaltherapybiz.com/call (https://danny-matta.mykajabi.com/p/apply) and schedule your free 45 minute Cash PT phone consultation. This is your chance to have me and my staff personally assess your business and help you determine the best price, target audience and strategies for reaching them that will allow your business to flourish.

Feeling overwhelmed with creating content for social media? You're not alone. The secret to consistency isn't doing more; it's doing less, but better. I'll walk you through how to pick your battles and set up a system so you're not constantly scrambling to post something.

🔑 Key Takeaways:

• Stop trying to be on every platform. Pick ONE primary content channel (blog, video, or podcast) to master.
• Choose ONE primary social media platform for distribution and engagement.
• Batch your content. Get 2-6 weeks ahead so you're never in a reactive panic.
• Create a content calendar. An organized plan is the key to consistency.

🧠 Pro Tip: Pick your main content channel and your main social platform and commit to them almost exclusively for 6-12 months. That focus will lead to real growth.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

On episode 152 my good friend Yves Gege is back on the podcast to talk about how to get more idea clients. Yves currently runs a pretty big (and growing) practice down in Charleston, but it wasn't always that way. Tune in to learn from Yves why being a generalist never works, and how to specify your message to your target demographic in order to get more ideal clients.

If you like the info your heard on this podcast, make sure you head over to physicaltherapybiz.com (http://physicaltherapybiz.com/) to learn more about the business of physical therapy.

My buddy Yves and I were talking about the single most important thing you can do to grow your practice: stop trying to be everything to everyone. When you niche down and become the undeniable expert for a specific group, your marketing becomes easier, your message gets clearer, and you start attracting the exact clients you love to work with. It's the difference between being a generic restaurant and being the must-visit food truck that has a line around the block. 🔑 Key Takeaways:

• Niching down is crucial. Trying to be a generalist waters down your message and makes marketing difficult.
• Identify where your ideal clients congregate, both in-person (gyms, clubs, races) and online (Facebook groups, forums).
• Speak your client's language. Using their specific terminology builds instant rapport and credibility.
• Use content to solve your niche's specific problems, which positions you as the expert and builds trust over time.

🧠 Pro Tip: Think of your practice like a food truck. What's the one thing you do better than anyone else? Focus your marketing and branding entirely on that one thing, and you'll attract a loyal following who can't get enough.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

I've been diving deep into sales, and one thing stands out above all else: it's not what you say, it's how you say it. The tone of your voice is everything. When you speak with unwavering confidence and conviction about how you can solve a client's problem, you build instant trust and eliminate their doubt, which is the biggest barrier to getting them the help they need. 🔑 Key Takeaways:

• Tone is more powerful than words in communication and sales.
• A confident tone conveys expertise and builds trust with a potential client.
• Shift from an uncertain prognosis ("I think this will help...") to a confident one ("99% of people we see with this get better in 8-10 visits.").
• Most sales objections come down to a lack of trust in you or a lack of trust in themselves to do the work. Your confident tone addresses the first part.

🧠 Pro Tip: Record yourself explaining a plan of care to a mock patient. Listen back and honestly assess your tone. Do you sound like a confident expert or someone who's unsure? Practice delivering your recommendations with conviction.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan