I got to chat with Teddy Willsey, a PT who's absolutely mastered the hybrid performance model and built an Instagram following of over 500,000 people. He breaks down how he went from zero PT clients for three months to building a thriving cash practice inside a gym. His story shows the power of niching down, building a strong local presence, and leveraging social proof to become the go-to expert in your area. 🔑 Key Takeaways:

• Partnering with an existing facility (like a gym) can provide a built-in referral source and patient population.
• Niching down (e.g., becoming the "ACL guy") makes your marketing message clear and positions you as a specialist.
• A large social media following acts as powerful social proof, building trust with potential local clients before they even meet you.
• Authenticity is key. Share parts of your personal life to become more relatable and build a stronger connection with your audience.

🧠 Pro Tip: Don't just post exercises. Share your story, your values, and what makes you relatable. People buy from people they know, like, and trust, and social media is your platform to build that trust at scale.

🔥 Want to Grow Your SEO Without Burning Out?

• ✅ Use Clare AI to get 2–5 hours/week back on documentation
• ✅ Join our free 5-Day Challenge to work smarter
• ✅ Book a free strategy call and get personal help with your SEO + growth plan

Today I am taking some very complex follow up message concepts and breaking it down into 3 core follow-up messages that every practitioner should be using in order to convert leads into clients.

For more great free info like this make sure you check out http://physicaltherapybiz.com (http://physicaltherapybiz.com) and join the PT Entrepreneurs Facebook Group (https://www.facebook.com/groups/907878002727981/)

Good news I am coming out retirement from APTA events to go to CSM in January. If you are headed there hit me up and we can hang. Ok onto the good stuff. On Episode 144 of the PT Entrepreneurs Podcast my buddy, Yves Gege, and answer all of the questions from the PT Entrepreneurs Facebook group (https://www.facebook.com/groups/907878002727981/).

Here are the questions we answer on the podcast:

* From a Student: What else should I focus on besides school to set my self up as a good PT Entrepreneur?

* Any recommendations on marketing my business to the older community.

* A good read recommendation from Yves

* What works best as far as takeaways at local competitions

If you aren't am member of the PT Entrepreneurs Facebook Group join it here (https://www.facebook.com/groups/907878002727981/)!

On this episode of the PT Entrepreneur Podcast I discuss the three core desires of marketing and why they are so important to your business.

On Episode 142 of the PT Entrepreneur Podcast i sit down to talk about the idea that success without fulfillment is failure. It's something I talk a lot about with younger PT's, when they get out of school many of them are interested how they can make a ton of money fast. The problem with that is if you solely driven by money as soon as you get it you'll be unfilled. So if money isn't the goal what is? Easy, IMPACT. Check out this episode to learn about the importance of impact and how you can create it as a PT.

Hey!

We are almost to 200 reviews on this podcast! It would be really cool to get there by the end of the year. If you have a minute go to one of the links below and let me know what you think of the show. It means a ton and really helps me get this content to more liked minded PT Entrepreneurs.

Review On

iTunes (https://itunes.apple.com/us/podcast/the-p-t-entrepreneur-podcast/id1265979257?mt=2)

Google (https://play.google.com/music/m/Izzyxkgv6fj7whun4gogv6xfj4q?t=The_PT_Entrepreneur_Podcast)

Spotify (https://open.spotify.com/show/53m6CAIFYODbdCheSkMtL6?si=nogEnJfoRaOglzEfaqoflw)

There are no linear progressions in business. Things are always changing and paths we head down often have road blocks. The people that are successful at navigating the path of entrepreneurship always have one thing in common: they take ownership in everything they do. On this episode I talk about ownership and why it's the first thing you should do when starting a business.

If you like this podcast and what to learn more about being a PT Entrepreneur make sure you head over to https://physicaltherapybiz.com/ and check out my other free resources.

On Episode 140 of the PT Entrepreneurs Podcast I sit down with former D1 college quarterbacks and current physio's Dusty and Drew Kiel. On this episode learn how the Kiel's are leveraging their unique experiences as phyiso's, strength and conditioning coaches and quarterbacks to start a movement in how the position of quarterback is developed and coached. Tune in to learn about The QB Docs and how they are going to take over the football world.

 

Connect With The QB Docs

Website: http://theqbdocs.com

Facebook: https://www.facebook.com/pg/theqbdocs

YouTube: https://www.youtube.com/channel/UCqrkkHCabxc8FeWWGQD44Gg

Podcast: http://theqbdocs.libsyn.com/website

K3 Performance: http://www.k3humanperformance.com/

What are they looking for and where are they are hanging out. These are the 2 key principals of successful marketing campaigns. On this episode of the PT Entrepreneur Podcast I dive deep into these two keys to explain how PT's can use them to get new clients.

If you find this kind of information helpful make sure you head over to the physicaltherapybiz.com (https://physicaltherapybiz.com/) for more free resources to help you grow your practice.

What is the most interesting part of a journey; Is it the destination or the ride? Think about it, if someone tells you a story and they just just say "once upon a time I climbed a mountain" that's a pretty lame story. The truth is the humans are interested in stories. They relate to them and it helps humanize us as practitioners. Reliability is crucial to you getting repeat customers and new ones via word of mouth. So based on this logic documenting your journey as a practice or practitioner only makes sense. Learn why on this episode of the podcast.

Episode 136 of the PT Entrepreneur Podcast comes live from a hotel room in Phoenix. I just wrapped up day 1 of the ClickFunnels mastermind and I wanted to jump on and talk about traffic. More specifically the three types of traffic that gets driven yo your business and why understanding them is so important to growing your business.