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In this episode, I sit down with Natalie Nicole, owner of Amplified Essence and Impackedful, to talk about what real brand growth actually looks like. Sit with us as we talk branding, business growth, and authenticity. Natalie shares her journey building business as a branding expert, emphasizing the importance of storytelling in building a genuine personal brand. Discover practical tips on naming your business, leveraging AI responsibly, and balancing work and personal life.
Where to find today’s guest:
IG @natalie.nicole1 @amplifiedessence @impackedful
Website: www.natalienicole.co/natalie
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
In this episode, IFBB Figure Pro & Olympian Dee Jackson joins me to share her journey in longevity, evolution, and what it really takes to keep showing up year after year. from getting into fitness later in life wondering what would come of it to stepping into the highest level of bodybuilding. We talk about the belief systems that have carried her forward, the support that helps shape her path, and how she’s watched the sport evolve as she’s grown with it. Listen as she shares the mindset shifts that have helped her stay in the game long-term, plus her perspective on aging and the future of women’s bodybuilding.
Where to find today’s guest:
IG: @deejs_fitnation @fitnation_squad
Website: https://deejsfitnation.com
Queen City Figure Pro
October 17, 2025 in Charlotte NC
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
In this episode, Pete Hartin opens up about his path from being a police officer to building a life in bodybuilding and owning a gym. We talk through what it actually looks like to balance family, training, and business and where that balance gets hard.
He shares how he’s had to get serious about sleep, boundaries, and protecting his energy and what’s on the line as he prepares for USAs.
Join us in this conversation about making big pivots, staying in it when things aren’t easy, and what bodybuilding really asks of you behind the scenes.
Where to find today’s guest:
IG @tx_petehartin @metroflexgymmansfield
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
In this episode of the Refined Strength podcast, I sit down with Dallas-based makeup artist and entrepreneur Mackenzie Chesney. We dive into her journey as a business owner, the personal challenges that refined her resilience, and how her passion for fitness complements her work in the beauty industry. Our conversation also explores viewing food as fuel, breaking through limiting beliefs, and the power of surrounding yourself with a supportive community.
Where to find today’s guest:
IG: @theleopardwearslashes
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
In this episode of the Refined Strength podcast, I sit down with Dallas-based makeup artist and entrepreneur Mackenzie Chesney. We dive into her journey as a business owner, the personal challenges that refined her resilience, and how her passion for fitness complements her work in the beauty industry. Our conversation also explores viewing food as fuel, breaking through limiting beliefs, and the power of surrounding yourself with a supportive community.Where to find today’s guest:IG: @theleopardwearslashesFollow & engage with me:www.refinedstrengthcoaching.comIG: @rachelsedwickifbb & @refined.strength.coachingDiscount Codes:Axe And Sledge Supplements: RACHEL KHCustoms Posing & Stage Suits: RACHELSCured Nutrition: RACHELS (15% off)Synergistic Labs: REFINEDJawku Massage Guns: RACHELS
Let's welcome Justin O'Donnell, an IFBB pro men's open bodybuilder, coach and private equity professional. We talk about Justin's challenges after winning a pro card, his health struggles that evolved into his coaching career taking off and the lessons learned from failures over the years. We touch on the evolving motivations behind bodybuilding, stoicism, the significance of a holistic approach to coaching, and highlighting the creative passions that drive us beyond coaching.
Where to find today’s guest:
IG @justinyodonnell
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
Please help me welcome Brittany Diamond to today’s episode of the Refined Strength podcast. Brittany is a pro strongwoman, bodybuilder and Coach, who shares her journey from a challenging childhood to becoming a successful athlete in strength sports. Brittany discusses her early experiences with fitness, her transition from college rowing to Strongman and into competitive bodybuilding. We discuss the impact social media has on business, relationships and the sports we love and talk on the importance of community, breaking barriers for women in sports, and finding balance in life and competition.
Where to find today’s guest:
IG: @b_dimez
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
Today's first SQUADcast of the new year! Coach Jess, Coach Daraja and I reflect on our experiences as we have aged, mindset changes, and the significance of honesty in coaching our clients. We talk about the need to focus on the process rather than just the outcomes, we encourage our listeners to embrace their unique journeys and set realistic expectations for themselves.
Refined Strength Coaches: @jessica.e.best @darajaweid
Follow & engage with me:
www.refinedstrengthcoaching.com
IG: @rachelsedwickifbb & @refined.strength.coaching
Discount Codes:
Axe And Sledge Supplements: RACHEL
KHCustoms Posing & Stage Suits: RACHELS
Cured Nutrition: RACHELS (15% off)
Synergistic Labs: REFINED
Jawku Massage Guns: RACHELS
In this episode of the Refined Strength Podcast, we welcome back Meghan Morrison and we dive deep into Meg's journey as a bodybuilder through multiple divisions, her struggles with injuries and life set backs, and her debut season in WPD. Meg's insights on the importance of self-acceptance, setting boundaries, and the value of personal growth resonate throughout the conversation, making it a compelling listen for anyone interested in bodybuilding or personal development.Where to find today’s guest:IG: dr.meg_scoobyhealthFollow & engage with me:www.refinedstrengthcoaching.comIG: @rachelsedwickifbb & @refined.strength.coachingDiscount Codes:Axe And Sledge Supplements: RACHEL KHCustoms Posing & Stage Suits: RACHELSCured Nutrition: RACHELS (15% off)Synergistic Labs: REFINEDJawku Massage Guns: RACHELS
In this episode of the Refined Strength podcast, I get to host my longtime friend and accomplished bodybuilder, IFBB Wellness Pro, Nicole Stewart. We discuss Nicole‘s journey in competitive bodybuilding, touching on her experiences in the sport both positive and challenging. Nicole shares her insights on the importance of self acceptance in the need for continuous improvement, her work-bodybuilding balance, and healing her relationship with food, emphasizing that success in bodybuilding is not just about size, but about presenting one’s true best for them, and nobody else.Where to find today’s guest:IG: @nicoletheswoleFollow & engage with me:www.refinedstrengthcoaching.comIG: @rachelsedwickifbb & @refined.strength.coachingDiscount Codes:Axe And Sledge Supplements: RACHEL KHCustoms Posing & Stage Suits: RACHELSCured Nutrition: RACHELS (15% off)Synergistic Labs: REFINEDJawku Massage Guns: RACHELS
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