Welcome to episode 294 of Grow Your Law Firm, hosted by Ken Hardison. In this episode, Ken is joined by Stuart Foster, co-founder of Law Firm Fractional CMOs, to explore how law firms can modernize their marketing and stand out in today’s hyper-competitive legal landscape. Stuart brings decades of experience leading global marketing for brands like L’Oréal, Moët Hennessy, Hilton, and Topgolf. As a seasoned fractional CMO, he now helps small and midsize law firms develop winning strategies, manage agency relationships, and create sustainable growth—without the overhead of hiring in-house. If you’re tired of random marketing tactics and ready to build a system that works, this episode is for you. What you’ll learn about in this episode:  

1. Why execution without strategy leads to wasted marketing spend  – Most law firms jump into tactics like SEO or PPC without a clear plan  – A solid marketing strategy must align with business goals and target audiences
2. How to differentiate your firm in a saturated legal market  – Generic messaging like “we win big” no longer cuts through the noise  – Law firms must find unique positioning and voice that resonates with clients
3. The importance of client-centered messaging over firm credentials  – Clients care more about outcomes and empathy than awards or titles  – Speak to what your clients are worried about—not just what you’ve achieved
4. Simple ways to analyze your client base and adjust targeting  – Data on demographics, case types, and referral sources reveals key patterns  – Many firms are surprised to find they’re speaking to the wrong audience
5. What fractional CMOs actually do—and why your firm might need one  – Fractional CMOs provide strategic leadership and manage execution  – They bring executive-level marketing expertise at a fraction of the cost

  Resources:  Website: www.lawfirm-cmo.comLinkedIn: www.linkedin.com/in/hstuartfoster  Facebook: www.facebook.com/profile.php?id=61576919995052    Additional Resources:    https://www.pilmma.org/aiworkshop https://www.pilmma.org/the-mastermind-effect https://www.pilmma.org/resources https://www.pilmma.org/mastermind