When it comes to sales, the devil is in the details.

Unlike marketing, which often involves large-scale messaging, easeful selling is about those micro considerations we make throughout the customer journey to help people feel seen. 

Whether you're selling high, mid or low ticket items, through personal conversations or chatting in DMs, I’m seeing a few strategies that are working really well for my clients right now.

Here are some practical sales strategies you can apply to your business right away to help you generate more clients in less time.

Reduce Customer Friction

Your sales process needs to be as easy as possible for your potential clients. While intentional customer friction can be part of filtering out non-ideal clients, the rest of the process should be seamless.

The people who are interested in your offerings need to know exactly what the next steps are. Make it effortless for them to say yes. If there are too many roadblocks or uncertainties, you might find people drift away because it’s just too hard.

Invite Behind-the-Scenes Access

The second strategy involves giving potential clients a glimpse of what they'll get when they choose you. Regardless of whether your offerings are low, mid, or high-ticket, showing a sneak peek into the experience can build trust and alleviate fears.

This might mean displaying the curriculum on a sales page or offering a video walkthrough for higher-ticket items. Whether it's a short video or a full open house experience, showcasing what happens behind the scenes helps potential clients feel more assured about their investment.

Highlight Success Stories and Case Studies

When I’m on a sales call or chatting in DM’s, I often share stories about how I've helped others achieve similar goals. Real-life examples help potential clients see their own success and having those tangible examples can reinforce their trust and confidence in deciding to work with you.

The overarching theme of these strategies is about building trust. You already know that you can provide amazing support to people through your courses and programs. Now it’s about reducing any unnecessary friction, being transparent with your offerings and providing real life examples of how you’ve helped solve the same problem for others.

Let me know how you go with these strategies. I’d love to know what’s working for you in your business. 

LINKS

Resources mentioned:  FREE Masterclass

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